the value of language for 21st century careers
TRANSCRIPT
Advancing the Field of Business Language through
Advocacy and Outreach Mary E. Risner
University of Florida
CIBER Business Language Conference
UNC Chapel Hill
March 21-23, 2012
Importance of Advocacy
Professional Learning Network (PLN) Connecting Business to Foreign Language Connecting Language and Culture to Business Curriculum Development
What Can You Do?
Overview
Power of a more visible consolidated group to demonstrate strength of the field
Disseminate existing resources, models, and research to those just starting out (avoid re-inventing the wheel)
Provide tools for faculty to present to admin for support of programs
Need for Advocacy & Outreach
Need for Articulation
Secondary
Foreign Language
Post-secondary
Professional Schools
Social Media: Free platforms and tools to connect professionals at a distance
Leverage “Globalization”/21st Century Skills: More focus and media covering the need for “global” skills across the curriculum
Why Now Is More Important Than Ever…
Larry Summers Is Wrong About Languages How Global Language Learning Gives Students the Edge Is Learning a Foreign Language Necessary for a High School Education? 4 Reasons Why “Global Fluency” Matters – an open letter to 6th
graders everywhere Current and Future Language Demands in the Workplace: Proficiencies
and Gaps Engaging Business Students with Real-World Situations Workforce Skills Reality Check Global Competitiveness Report Future Work Skills 2020: Cross-Cultural Competency Global Citizenship – What Are We Talking About and Why Does It Matter Bloomberg- Mandarin Chinese Most Useful Business Language After
English Globalizando al MBA
In the News…
Success in the Global Marketplace Through Language and Intercultural Competence
Advocacy Sample Clip
Network of Business Language Educators
www.nble.org Resource Portal
First meeting- August 2009
Site live- October 2009
1) NOBLE-Professional Learning Network
Noble Ning
LinkedIn – Language Learning for Business and the Professions
Local, regional, national conference presentations: foreign language, business education, technology
Conference exhibit booths Support K-12 lessons, teacher presentations Twitter @langforcareers Presence on other social networks, resource
sites
Activities
Panel at K-12 FIU
FFLA-One business language session each year
FFLA 2011: Pre-conf workshop (corporate site visits) Business keynote speakers Series of sessions on specific languages,
business language teaching in general Proposing translation/medical sessions for
2012
2) Career Track Model
FFLA 2011
Toward a New Generation of Globally Aware Citizens
Need for Language Training Across the Disciplines
Advocacy Clips
Collaboration with business education associations
State Regional National
Propose international themed sessions at conferences
Suggest names for international speakers Share resources
3) Promoting Language and Culture to Business Faculty
Language, Business and the “Halo Effect”
International Retail Education and Training (IRET)
Project addressing need for enhanced international retail training through a variety of activities:
4) Curriculum Development
Areas of Focus- Emerging Markets (China, Brazil)
Multimedia resources on retailing in Brazil, appropriate for infusion into marketing/retailing courses
Faculty collaboration Case studies Corporate speaker visits (virtual and F2F) Study Tour
IRET
Project integrating online modules designed to develop intercultural competence and knowledge of area studies into undergrad business courses.
Modules
Time Marketing know-how
Participation rate Consolidation of materials/efforts
Buy-in at language associations (fear of “business”)
Buy-in at business education conferences (more culture/area studies concern over language)
Challenges to Advocacy
Connect and stay up-to-date through NOBLE PLN
Present on business language/advocate at local/regional conferences
Help by sharing resources specifically on business language: program models, events, presentations, initiatives
What Can You Do?
Should Have Studied a Foreign Language…http://www.youtube.com/watch?v=5G1L-YpTXWs
What if you had the chance of a life time, but blew it because you didn’t understand the language?
http://actflvideocontest.org/?p=268
Advocacy Clips for Students
