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Preparing for a Career in

- S u j a y K h a n d g e - Speaker & Trainer in Digital Marketing &

Digital Performance Marketing Consultant https://in.linkedin.com/in/esujay. | http://ksujay.blogspot.in

C e l l : + 9 1 - 9 7 6 6 6 5 4 3 5 5

Agenda

• Digital Marketing Overview

• Why Choose a Career in Digital Marketing?

• Indian Job Market for Digital Marketing Professional

• Getting Started in Digital Marketing

• Digital Marketing Channels

• What Employers Expect From Digital Marketer

• Integrated Digital Marketing Course Details

• Classroom Training Approach

• Know Your Faculties

• Placement Assistance

• Question & Answer

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Digital Marketing Overview

In 2015, 43.0% of the worldwide population will use the internet regularly, while 31.1% will go online via mobile phone. The growing mobile internet user base will drive overall internet adoption, especially in emerging markets. 3

http://internetlivestats.com

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Digital Marketing Manager Salary (India)

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Reference - http://www.payscale.com/research/IN/Job=Digital_Marketing_Manager/Salary

Median Salary by Experience

< 1 Yr

• Rs 15K

1-2 Yr

• Rs 25K

2-3 Yr

• Rs 45K

3-5 Yr

Rs 75K

5-10 Yr

Rs 1.5

Lacs

10 + Yr

Rs 2.25 Lacs

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Note: Salary subjected to education background & soft skills of individual | Per month fig.

Salaries by Role/Experience

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Top Marketing Activities

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Reference - https://moz.com/industry-survey

Top Marketing Metrics

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Reference - https://moz.com/industry-survey

Job Market for Digital Marketers

• Digital marketing boom expected to create 1.5 lakh jobs (http://indiatoday.intoday.in/education/story/digital-marketing-boom-expected-to-create-1.5-lakh-jobs/1/377851.html)

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Getting Started in Digital Marketing

• You don’t have to quit your current career to get started in digital

• Start by reading digital marketing blogs

• Attend digital marketing events, webinars, meetups in your city

• Start your own blog. (Time to start – 5 minutes)

• Digital marketing workshops, webinars, videos

• Is it worth taking up an online digital marketing certification courses ? -

• What about taking a digital marketing course from Digital Skills

• Take the Inbound Marketing Certification from Hubspot for Free

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Digital Marketing Channels

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Digital Sourcing Channel Promotion Technique

SEO SEM Social Media

Marketing E Ref Business (Market Place)

Affiliate Display banner

Others Email PR

Type of Campaign Pull Push Pull to Push Pull Push Push to Pull Push Push to Pull Pull

Cost Low Medium Low Medium Medium High Medium Low Low

Growth Potential High

Medium Medium Medium Medium Low Medium High - Org Low (Organic)

Industry Contribution

28% 22% 8% 5% 9% 1% 12% 16% 0%

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In-house vs Agency vs Consultant

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Why Classroom Learning Works

• Subject matter experts are on hand to give on the spot practical help and answer questions

• Opportunities to tackle subjects and questions outside the standard remit of the course

• Immediate help and support with correcting mistakes and getting it right

• Networking with other learners, sharing experiences and social interaction

• Real, practical and hands on use of the tools and techniques

• Expert trainers who make the learning experience engaging, interesting and enjoyable

• Learning can be instantly adapted to suit the needs of the delegates

• Valuable feedback from the trainer and others in the group 18

Know Your Faculties

Shirish Deshpande

• Google Adwords Certified • Expertise in Search Engine Marketing (PPC) • Paased Google Analytics Qualified Individual Exam • Passed MSN adExcellence Member Exam • Mobile & Social Campaign Management

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Pranav Kale

Accomplished Social Media Marketing Manager with a proven track record of creating and implementing successful social media strategies that built positive conversations,

Brand trust and awareness, fans, and revenue growth. • Development of Social Media Strategy

• Creation and Management of Social Media Accounts • Content for blogs & websites

Sujay Khandge

• Achieve revenue and e targets • Measure & Analyse e Marketing

Campaign • Reach Target Consumers Online • Understand Online Consumer Behaviour • Understand Online Consumption

Behaviour

• Build Brand Awareness (360* Digital Marketing)

• Drive Online Audience Engagement • Drive Online Sales with targeted COA • Drive Online Conversion (Funnel

Optimization)

Placement Assistance

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- S u j a y K h a n d g e - Speaker & Trainer in Digital Marketing &

Digital Performance Marketing Consultant https://in.linkedin.com/in/esujay. | http://ksujay.blogspot.in

C e l l : + 9 1 - 9 7 6 6 6 5 4 3 5 5