career development center - cal state la · career development center logo area +55 32 3836 55 55...

.d CAL STATE LA CAREER DEVELOPMENT CENTER

LOGO AREA+55 32 3836 55 55+55 32 9685 55 55

Default address Avenue, 4214,Postal code 80.250 210 / Curitiba PR BR

www.default.comDefault address Avenue, 4214,Postal code 80.250 210 / Curitiba PR BR

+55 32 3836 55 55+55 32 9685 55 55| | www.default.com

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Get Linked in with LINKEDIN How to get started

-Cal State LA Career Development Center | www.calstatela.edu/careercenter-

www.calstatela.edu/careercenter

LOGO AREA+55 32 3836 55 55+55 32 9685 55 55


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What is LinkedIn?

• An online social network,

• Designed specifically for professional networking,

• Used by employers to find “passive-candidates”, • By professionals to make business connections, and even • By students looking to build a professional online presence.

-Cal State LA Career Development Center | www.calstatela.edu/careercenter


Who Uses Linkedln?

.1. 238M+ professionals

a 3M+ companies

iiii 60K+ college and university alumni groups

~ 3QM+ students and recent grads

~64% 64% outside the U.S.

m1. 1 so+ industries

Executives from every

Jlt. Fortune 500 company

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Kendra Ramre2 - Sociar ~dia Str.tegist at ABR

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The Community

-___________________________________________

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“Sharing information in a reactive and proactive way without expecting anything immediately in return.”

Cal State LA Career Development Center | www.calstatela.edu/careercenter

“If you see Facebook as being about your social life, LinkedIn is

the equivalent for work.”

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-Cal State LA Career Development Center | www.calstatela.edu/careercenter


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Product Man.ager --Who's Viewed Your Profile?

Groups You May Like

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Your Online Presence

“It’s no longer enough to simply have a solid resume. Students now need a

professional online presence.” - Holly Paul, Former U.S. Recruiting Leader,

PricewaterhouseCoopers

What you can do on LinkedIn 1. Create a virtual first impression

2. Develop your personal brand

3. Transition from student to professional

-___________________________________________

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New Linked In Jobs Experience Simplifying and unifying your job search

Linked in Jobs you may be lnreresred 1n

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Your Career Path

If you’re active on LinkedIn as a college student, “you may be able to be

identified as a college student and as a potential candidate, passively.”

- Nicole Williams, LinkedIn’s Career Expert and founder of WORKS by Nicole Williams

What you can do on LinkedIn 4. Explore different career paths

5. Connect with companies

6. Find and apply to jobs and internships

-___________________________________________

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Your Professional Network

“Those few who start developing their LinkedIn network early

have a distinct advantage when it’s time to apply for colleges, awards, grad

school, internships and jobs.”

What you can do on LinkedIn

7. Connect with alumni

8. Establish a professional support network

9. Participate in professional organizations

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Linkedin ~,,,~-11~ 1 Joor,T~ Sign..,

Pulse Thenewsand1nt,gtiu~~toknow.

Top minds, big Ideas. Follow trusted industry Influencers lo get essenl.!al proless10nal insights and career advice.

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Your Industry Knowledge

“Joining industry-specific LinkedIn groups allows you to pose or answer

questions, or simply read the content that others have posted.”

What you can do on LinkedIn

10. Follow industry leaders

11. Stay up-to-date with the latest industry trends and issues

12. Be in the know about company news

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Click to Play

-___________________________________________

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Provided by LinkedIn | www.linkedin.com

http://www.youtube.com/watch?v=YWp6AN00D_c&feature=youtu.be

LOGO AREA+55 32 3836 55 55 +55 32 9685 55 55

Default address Avenue, 4214, Postal code 80.250-210 / Curitiba PR BR

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Everyone


How it works – Terminology to help you navigate

Connections

Unked •

Go le John Smith Cal s1a1e LA .. Network

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Websites, etc.

Skills

Projects

Courses

Organizations

Volunteer

Work

Education

Summary

Headline

Your Profile – The full view

Student Sample

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Student Sample's Expenence

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RobYNrn, GeMra l p_., at RJR Globa l LLC

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Sample Profile Studen t at LIM Co ll ege

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Student Samp1e·s Volunteer Expenence & Causes

Volunteer Habitat for Humanity

July 2011 - Auglnt 2011 (2 montM)

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Student Sample's Skills & Expertise

M"'-•ting Adverti~ng PreMni. tiom M"'-• ting Communic:.tionJ s,1n

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Student Sa1"1ple's Organizations

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Student Sample's ProJects

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Student Sample's Courses

Bachelor of Science in Busi ne ss Admini st retion , Marketing Univffsify of Californi1 , Riverside

• Fin•ncial Ev1lu1tion • Maitat ing M,nagarr,-nl • su,tegicAn• l)'Ms

Student Sample's Additional Information

Contact Student for

• upartiH requests

• ra faranoeraql>flb

• oon,utting o tr.n

• iobinqu irin

• businnsde■ ls

• getting b■ d:intouch

LOGO AREA

+55 32 3836 55 55 +55 32 9685 55 55


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Pick an appropriate photo

• Professional• High-quality headshot of you

only• Focused on you, not the

background

NO party photos, cartoon avatars, or selfies!

Craft an informative profile headline

A short, memorable way to say who you arein a professional context. It’s anadvertisement for you!

Be specific. Showcase your specialty.State your value proposition. – Whatwould a recruiter looking at your headlinemost likely care about?

FORMULA: [keyword(s)/subject matterexpert area] | [your specific benefit orfocus area]

Try:

“Second year Marketing student specializingin Social Media seeking career opportunitiesin the Entertainment Industry.”

“Aspiring legal professional | Dedicated tojuvenile justice”

Your student title. Your focus. Your aspirations.

Your Headline – Make them click on your profile

Student Sample Social Media Branding Specialist I Seeking Marketing Internship Greater Los Angeles Area Marketing and Advertising

Join Linkedln and access Student Sample's full profile. It's free!

As a Linkedln member, you'll j oin 225 million other professionals who are sharing connections , ideas, and opportunities.

• See who you and Student Sample know in common

• Get introduced to Student Sample

• Contact Student Sample directly

View Student's full profile

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3. End with a call to action. (optional)

2. Follow with highlights of your core skills andaccomplishments.

A branding statement is 1-2 sentences answering:

VALUE What you are the best at AUDIENCE Who you serveUSP (unique selling point) How you do it, uniquely

1. Start with a hard-hitting branding statement.

Who you are. What you can do for an organization.Write it in the first person.

Your Summary – A quick overview of you

LOGO AREA+55 32 3836 55 55 +55 32 9685 55 55


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Tips: Break it up – Text-based lists and spaces Make it keyword rich

NO BUZZWORDSCreative, organizational,

effective, extensive, experience, motivated, innovative, problem solving, communication skills

Use noun phrases rather than adjectives and verbs.

Try:

“Personal Chef specializing in gluten-free diets. Winner Seattle Personal Chef of the Year 2012.”

FORMULA: [keyword/subject matter/expert area] who [doeswhat] for [client, company, audience, project]. + [Proof point]+ [Call to action (optional)]

Establish your expertise (even if you’re a budding expert)

Your Summary – Highlighting your value, audience and USP

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Discover world-class professionals and related skills in tens of thousands of fields.

It’s based on data LinkedIn members entered on their profile.

Your Skills & Endorsements – LinkedIn helps define your keywords

Employers use this as either akeyword search OR with the LinkedInRecruiter skill search.

Set up and regularly update.

Your connections will endorse fromwhat you have selected.


Skills & Endorsements

Skills and Endorsements Settings

I want to be endorsed • Yes No

.,,,. Include me in endorsement suggestions to my connections

.,,,. Show me suggestions to endorse my connections

.,,,. Send me notifications via email when my connections endorse me

Add & Remove Manage Endorsements

Enal

=•--"-•• Criminal Law

Criminal Investigations

Criminal Defense

Whrte Collar Cnminal Defense

Criminal Intelligence

International Criminal Law

Criminal Procedure

Criminal Defense Litigation

Criminal Profiling

Add skill

+ Add skill t

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Take note of yoursyllabus learningoutcomes – find thesekey concepts in the skillsprompt.

Add skills as you gainthem - People willendorse from what youhave selected.

Tips:

• Skills and knowledge that you havestudied – research online to be sure.

• Keywords that describe work youhave done [e.g. ‘GAAP standards’,‘Year-end Close’]

• Sub skills under the umbrella ofyour general skills. [e.g. ‘Access’,‘Cost Accounting’]

• Think of three skill topics that brandwhere you want to be as aprofessional when you graduate.

• Begin typing into the skill search ageneral skill, like “Computer Science”.

• As you type you will see prompts belowfor related keywords/phrases.

• Note words that are relevant – it’simportant to find as many different waysto say the same thing and use thosethroughout your profile and summary.

Edit Profile – Edit Skills

Knowing your Keywords – Skill prompts are key to ranking

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Seek similar experiences –Target opportunities whetherpaid or volunteer that will giveyou similar experiences.

Join similar groups andfollow shared targetcompanies – Joining groupsopens your network, making iteasier for you to connect topeople that you admire orwould like to connect with.This also helps with stayingup on the latest in yourindustry.

These insights can helpinform your educational andcareer paths – This is agreat way to find out whatskills you need to besuccessful in your field.

Tips:

• Consider the skills they have selected – Do you also have those skills?

• Look at job descriptions – Do you have similar experiences?

• Look at the groups and companies they are connected with – Are they relevant to your goals?

• Read the summary – Are there skills or knowledge they have learned in the field that you do notknow?

• Search a subject or keywordthat you have achieved orwould like to have achievedupon graduation.

• On the results page click –People – from the left menu.

• Find someone who is eitherat your target entry-leveljob/internship, organization,or dream job position.

Search People

Who has your Keywords? – Models for Success

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Soclal Medi11 --·

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Soaal Work 2000 - JD Recru~ Staffng and Recrurtllg: 11-50 employees

Clinical Social Worlfer in Private Practice Mental Health Care

1-- > Social Wort:ers Staffng and RecruUlg; 1-10 employees

Groups

•N,. ~ w National Association of Social Worr ers - NASWs Official Group

~ Social Work Network

Universiles

College Of Social Work

Madras School Of Social Work

Institute for Clinica l Soaal Work Greater Chicago Area

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4. Share the cause.

Include your volunteer and community service work.

3. Highlight specialized courses.

List those courses that make your study unique.

• Don’t list everything • Courses that show a specialized focus

2. Upload your projects.

• Team projects in class• Student organization activities

Make it visual!Include an image, video, report/whitepaper

1. Describe your experiences.

• Short and sweet• Focus on achievements in addition to

duties and responsibilities

Snapshot of things you would “brag” about in an interview.

Your Experience, Projects, Courses, Causes

Name~s Courses

Bachelor of Science (BS) in Business Administration , International Business C11liforni 11 State University-Los Angeles

Management Information Systems (CIS310J • Business Finance (FIN303) • Principles of Financial Accounting (ACCT 210) • Principles of Managerial Accounting (ACCT 211) • Accounting Information for Decision Making (ACCT 310) • Principles of Marketing (MKT 304J

Name's Volunteer Experience & Causes

Program leader Look Good .. Feel Better (LGFBI Heath

Reader Reading to Kids Educalxln

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Customize your public profile

When people type your name into a search engine, what details do they see?• Current and/or past experience• Education and Courses

Claim your unique LinkedIn URL

Helps people find your professional online identity when people search online for your name.• Use your name as you would on a

resume. If someone has your name you can include a keyword.

Account & Settings – Privacy & Settings – Profile – Edit your public profile

Set your target industry

There are 150+ industries on LinkedIn.

How will people see you from a online search?

Your Privacy & Settings – Customizing your searchable identity

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Profile privacy

Edit your public profile -+-Choosehowyourprofileappearsin search engines

Who can see your connections Choose who can -Your list of connectioos

How You Rank Choose whetherornottobeincludedinthisf eatur e

Viewers of this profile also viewed Choosewhetherornotthisfeatureappearswhenpeopleviewyourprofile

Sharing profile edits Choosewhetheryournetworkisnotifiedaboutprofilechanges

Profile viewing options Choose whether You' re visible or viewing in private mode

Notifying connections when you 're in the news Choose whether we notify people in your network that You've been mentionedinanartideorblogpost

0 Communications

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Personalize it!

Recommend: Connect from Contact’s Profile Page

3. Connect with Cal State LA Alumni and professionals with similar journeys.

• Ask to connect for an informational interview.

• Mention how you found them and what attracted you to connect – do notmention you want a job; focus on how they can help, or common interests.

• It’s about building relationships – do not send a “Connect” request without a personalized message.

4. Follow News that interests you.

• Gives your profile a personal touch –shares what interests you.

• Get updates on trending topics or advice.

2. Follow your Target Companies.

• Get updates on matters on the forefront of the organization.

• Gives you something relevant to talk about in an interview – shows you know about the company.

1. Join Groups in your Field.

• It’s free!• Group connections make it easier to

link with people.• Keeps you up-to-date with latest

industry news via your home page feed.

Open your Network – Join Groups, Follow Companies, Connect, Stay Current

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Mark your academic calendar – Each quarter end:

• Update your projects, skills, and experiences.• Connect with your professors, project teammates, and

supervisors.• Ask new connections for an endorsement or recommendation –

Give them your personal URL.

Get a professional headshot AND complete your profile.

Homework – Put this on your calendar

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Here is a list of links we used to generate this presentation:• www.linkedin-makeover.com/linkedin-profile-samples• http://blog.simplyhired.com/2013/06/how-to-improve-your-linkedin-background-summary.html#ixzz2fm3lTb9E• www.businessinsider.com/make-your-linkedin-profile-irresistible-2012-11?op=1• www.careercast.com/career-news/5-essential-tips-killer-linkedin-summary• www.linkedin.com/groups/Your-LinkedIn-Profile-Summary-How-1804660.S.131129224• http://theundercoverrecruiter.com/how-craft-your-personal-brand-statement• Dave Roos, How Stuff Works http://computer.howstuffworks.com/internet/social-networking/networks/linkedin2.htm• Michelle Evans, Sept. 16, 2013, Brazen Life http://blog.brazencareerist.com/2013/09/16/4-headline-hacks-to-create-an-irresistible-linkedin-profile/• Joshua Waldman, Sept. 17, 2013, Job Folk http://jobfolk.com/2013/09/17/3-secrets-to-getting-recruiters-to-find-you-on-linkedin/• Joshua Waldman, Career Enlightenment http://careerenlightenment.com/linkedin-skills-article• http://homebusiness.about.com/od/linkedin/a/how-does-linkedin-work.htm• Don Goodman, Sept. 5, 2013 http://jobfolk.com/2013/09/05/10-steps-for-a-great-linkedin-profile/• LinkedIn Building a Great Student Profile (one sheet)

http://university.linkedin.com/content/dam/university/global/en_US/site/pdf/TipSheet_BuildingaGreatProfile.pdf• https://www.linkedin.com/in/studentsample

Following LinkedIn Today is one helpful way.Stay up with the latest news.

Social network providers like LinkedIn are constantly keeping up with changes in trends.

Social media changes quickly.

Sources – Links that inspired this presentation

http://www.linkedin-makeover.com/linkedin-profile-samples

http://blog.simplyhired.com/2013/06/how-to-improve-your-linkedin-background-summary.html

http://www.businessinsider.com/make-your-linkedin-profile-irresistible-2012-11?op=1

http://www.careercast.com/career-news/5-essential-tips-killer-linkedin-summary

http://www.linkedin.com/groups/Your-LinkedIn-Profile-Summary-How-1804660.S.131129224

http://theundercoverrecruiter.com/how-craft-your-personal-brand-statement

http://computer.howstuffworks.com/internet/social-networking/networks/linkedin2.htm

http://blog.brazencareerist.com/2013/09/16/4-headline-hacks-to-create-an-irresistible-linkedin-profile/

http://jobfolk.com/2013/09/17/3-secrets-to-getting-recruiters-to-find-you-on-linkedin/

http://careerenlightenment.com/linkedin-skills-article

http://homebusiness.about.com/od/linkedin/a/how-does-linkedin-work.htm

http://jobfolk.com/2013/09/05/10-steps-for-a-great-linkedin-profile/

http://university.linkedin.com/content/dam/university/global/en_US/site/pdf/TipSheet_BuildingaGreatProfile.pdf

https://www.linkedin.com/in/studentsample

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@CalStateLACareerCenter @calstatelacdctr


Let your resume network & follow us online for more tips!

career development center - cal state la · career development center logo area +55 32 3836 55 55...

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