career building: recruitment, retention & promotion...
TRANSCRIPT
Career Building: Recruitment, Retention & Promotion
Tactics
Cheryl Buntz MSN, RN, CCRN
Jessica Flanary BSN, RN, CCRN
Disclaimer
The views and opinions presented today
are held by the authors and have no
relationship to our employers or the GKC
AACN’s local chapter.
The content presented is for general
information purposes only. The
information provided does not constitute
specific legal advice.
Objectives
Upon completion of this presentation, the learner will be able to:
Describe the purpose and benefit of developing professional career goals
Describe the concepts and benefits of career and legacy mapping
Describe how to professionally showcase a nursing career & incorporate essential elements into a professional resume
Recognize the application of career and legacy mapping as a method of preparing for promotion
“
”
Plan, Prepare,
Progress
Purpose of Career Goals
Sets focus of nursing journey towards a chosen
destination
Enhances professional development
Clarifies desired steps to shape professional career
Facilitates upward mobility in profession
8,9,11
Developing Career Goals
Consider personal strengths, interests, passions, & skills
Self-reflect on the following questions:
▪ What made you choose nursing?
▪ What do you like most about nursing?
▪ What do you dislike about nursing?
▪ Do you prefer to work as part of a team or
individually?
▪ What organizational support is available?
8,9,11
Career Mapping
The process of:
▪ Identifying a specific direction for profession
▪ Including short-term steps to accomplish goals
▪ Incorporating the development of a realistic
timeline for achieving an ultimate career
destination.
2,10,12
Concepts of Career Mapping: #1 Self-Reflection
Self-appraisal that is deliberate, informed, & purposeful
Self-reflection of strategic career goal questions:
▪ What is my nursing future?
▪ Is my nursing education and training being utilized to its fullest extent?
▪ What actions do I need to take to actualize my personal career vision?
▪ What employment trends & opportunities are available in my nursing specialty?
▪ What level of education & training is needed to achieve desired career goals?
▪ What career path am I best equipped for?
▪ How can I lead change & advance healthcare?
▪ What established colleagues can I dialogue with about successful career
advancement?
▪ Am I ready to take action to advance my nursing career?
2,10,12
Concepts of Career Mapping: #2 Developing Career Plan
Becoming a licensed registered nurse was just the beginning, explore where
your journey will take you:
Commit time for self-reflection
Identify your destination
Research & understand requirements needed to achieve goals
Develop career goals
Create a timeline with short-term & long-term goals
Commit to your plan
2,10,12
12
Concepts of Career Mapping:
#3 Showcasing Professional Growth
Utilize resume, portfolio, or curriculum vitae to demonstrate:
Unique skills
Accomplishments
Work experience
Qualifications
Training/expertise
Licensure
Certifications
Awards2,10,12
Personal Benefits
Empowers nurses to develop & navigate their own path
Facilitates taking responsibility for one’s career development
Gain insight into potential & learning needs
Increases energy & professional focus
Prepares for advancement or new position
Revitalizes interest in professional career
Increases job satisfaction
Supports professional growth
Establishes goals for life long learning
2,10,12
Organizational Benefits
Improves nurse retention
Decreases costs associated with nurse turnover
Enhances organizational commitment
Promotes succession planning & role transitions
Encourages clinical competency
Fosters professional development & leadership development
Assists with predicting & anticipating turnover
2,10,12
“
”
Plan, Prepare,
Progress
Recruiting Ideal Candidates
Seeking well-prepared, motivated patient care leaders
Pursuing goal setters
Hiring individuals with solid attendance records
Recruiting professionals that possess the following skills:▪ Problem-solving
▪ Creativity
▪ Teamwork
▪ Caring
▪ Ability to instruct
Quality Characteristics
Motivated learner
Seeker of evidence based practice
Invested in self & organization
Resilient
Determined
Knowledgeable
Why Invest Time in Building a
Resume?
Stimulates interest of prospective employer
Convince prospective employer that
applicant matches advertised position
Secures an interview
Assists with securing an advanced nursing
position
3,6
Personal Branding
Define who you are as a nurse
Create a professional summary (omit cover
letter)
Opportunity to express your value
3,6
Research
Demonstrate how you meet qualifications
Review job description, requirements &
preferences listed
Research mission, vision, & values statements
of prospective employers
Embed key words from job listing
3,6
Resume Action Verbs
Administered
Applied
Assessed
Championed
Collaborated
Contributed
Developed
Directed
Educated
Executed
Initiated
Led
Managed
Negotiated
Planned
Prioritized
Provided
Reported
Streamlined
Supervised
Taught
Tracked
Trained
Wrote3,6
Positive Self-Descriptive Adjectives
AssertiveAttentiveBalancedCommittedCompassionateConscientiousDirectDynamicHard-workingHonestInclusive
KnowledgeableMatureMotivatedPersistentProactiveProfessionalQualifiedReliable ResponsibleStrongTrustworthy
3,6
Navigating Online Application
Process
Pre-screening of resumes
Automated Tracking Systems/Applicant Tracking Software (ATS)
75% of healthcare organizations currently use screening software
Designed to extract scannable “key words”
3,6
Tips for Resume Screening SuccessTarget resume to specific position using
exact wording from job description
Include strong assertions in top one-third of resume
List applicable skills in a quantifiable manner
Spell out words followed by abbreviations
Use simple headers & bullets
Place contact information below header
Upload resume as a .doc or .text3,6
Resume Structure
Reverse Chronological
Emphasis on career history
Functional
Emphasis on skills
Combination
Emphasis on skills, abilities, accomplishments,
& highlights work history3,6
Resume Basics
Simple black type
Font either Times New Roman or Arial
18-22 font
Left alignment
Top margin 1 inch
Side margins .63 inches
1to 2 pages in length
3,6
Resume Layout
Name
Bolded
Nursing credentials
Highest degree earned & institute
Licensure, state designated in, & expiration
National certifications (name of certification, accrediting body, certification number, & expiration date)
City & State (omit street address)
Phone (cell number & note if you receive texts)
Email address
LinkedIn profile
Work history
3,6
Work History Details
Provide evidence to support professional summary
Include last 15 years if lengthy work history
List job title, facility name, employment dates
Provide facility specific information
Bullet primary duties with each listing
Emphasize duties using action verbs
3,6
Finalizing Resume
Proofread
Update to reflect current information
Omit salary information & references available upon request
Title resume in identifying manner: CherylBuntz_ICU_resume.doc
Ensure personal voicemail greeting is professional
Review Facebook & online postings for appropriateness
3,6
“
”
Plan, Prepare,
Progress
Current state : A new set of problems
Nursing shortages are no longer the issue
Cost control
Turnover statistics in 2016
1,2
Retention
How much does RN turnover cost?
Hospitals need to build retention capacity,
manage vacancy rates, bolster recruitment
initiatives and control labor expenses.
2
Promotion or Legacy
Career development is not the only focus
Legacy mapping
5
Legacy Mapping
Purposefully provides a emphasis to
career conditions that are meaningful
Start with 2 Questions
5
Determine your legacy
Background
▪ Motivation
▪ Lasting impact
▪ Identify needs
5
Create Your Map
Actions
▪ Solid line : completed
▪ Dotted line : pending/considering
Barriers
5
5
5
5
Legacy Mapping
Process for success that maintains the
meaning behind the change
Purposeful career
Visually benefit team members and
leaders
5
“
”
Plan, Prepare,
Progress
Next Steps…
Understand your clinical ladder
Get Certified!
Identify Leadership opportunities
Demonstrate graduated activities (one discipline, multidiscipline, leaderships, projects to programs)
Seek involvement in the community (nursing policy, local organizations, schools,…)
Find a mentor
“
”Thank You!
Questions?
Email:
References1. Auerbach, D. I., Buerhaus, P. I., & Staiger, D. O. (n.d.). How fast will the
registered nurse workforce grow through 2030? Projections in nine regions of
the country. Nursing Outlook, 65(1), 116–122.
https://doi.org/10.1016/j.outlook.2016.07.004
2. Coyne, M.L. & Chatham, C. (2017). Role Development in Professional Nursing
Practice, 4th Edition. Chapter 7 Advancing and managing your professional
career. Retrieved at: http://samples.jbpub.com/9781284078329/9781284083231_CH07_Pass04.pdf
3. Gibson, A. (2018). Career Guide Series: Ultimate Guide to Nursing Resumes.
Retrieved from: https://nurse.org/resources/nursing-resume/
4. Henry, J.D & L.S. (2005). Workplace advocacy: Living and leaving your
nursing legacy. Tar Heel Nurse; 67(4): 14-15. Retrieved from
https://www.ncbi.nlm.nih.gov/pubmed/16097132
References5. Hinds, P. S., Britton, D. R., Coleman, L., Engh, E., Humbel, T. K., Keller, S., Kelly,
K.P., Menard, J., Lee, M.A., Roberts-Turner, R. and Walczak, D. (2015).
Creating a career legacy map to help assure meaningful work in nursing.
Nursing outlook, 63(2), 211-218.
6. Jilk, E.M., Crawford, C.L., Kawar, L.N., & Medina-Gulapa, E. (2017). Brush up
your professional nursing resume. Nursing; Oct; 47(10): 41-45. Doi:
10.1097/01.NURSE.0000524756.28129.79
7. NSI Nursing Solutions. (2017). National Healthcare Retention & RN Staffing
Report. Retrieved from http://www. nsinursingsolutions.com
8. NurseJournal.org (2017). 5 Career Success Tips for Registered Nurses.
Retrieved from: https://nursejournal.org/registered-nursing/5-career-success-
tips-for-registered-nurses/
References9. Pullen, R.L. (2011). Get on the road to professional development. Nursing
Made Incredibly Easy. Jan/Feb 2011; 9(1):5. Doi:
10.1097/01.NME.0000390931.3665.fb
10. Shermont, H., Krepcio, D., & Murphy, J.M. (2009). Career Mapping:
Developing nurse leaders, reinvigorating careers. The Journal of Nursing
Administration; 39(10): 432-437. Doi: 10.1097/NNA.0b013e3181692264
11. University of Texas Arlington Online. (2012). Setting career goals as a nurse &
how to achieve them. Retrieved from:
https://academicpartnerships.uta.edu/articles/healthcare/setting-career-
goals-as-a-nurse.aspx
12. Webb, T, Jeffs, D., & Diamond-Wells, T. (2017). Career mapping for
professional development and succession planning. Journal for Nurses in
Professional Development; 13(1); 25-32. DOI:
10.1097/NND.0000000000000317