career branding: how to claim and promote your professional identity
DESCRIPTION
Get a sneak peek at personal branding tips shared by Atlanta-based career coach John Long. Long, the owner of Two Roads Resources, Inc. and an instructor at Kennesaw State University, will offer an in-depth look at how to brand yourself for career advancement, whether you're in the middle of a job search, transitioning professions or just looking to boost your resume. For the full presentation, visit our next FREE Career Training Expo at the College of Continuing and Professional Education. Find out more and register online at ksuexpo.com.TRANSCRIPT
CAREER BRANDINGA “SNEAK PEEK” AT HOW TO
CLAIM AND PROMOTE YOUR PROFESSIONAL IDENTITY
By John E. Long, M.S., MCDP, BCCMaster Career Development Professional & Board Certified Coach
For the full presentation, join us at the Summer Career Training Expo on July 31, hosted by:
ksuexpo.com
Your professional materials MUST clearly present your focus on a distinct professional identity
Add branding titles at the top of your resume, to the title of your LinkedIn profile, your letters, and your job search/networking card
Present skills, strengths, accomplishments, assignments, projects, etc. that support your branding titles
You MUST ENGAGE IN CONSISTENT NETWORKING.
As you’re navigating your day, engage others in friendly conversation. When asked, “How are you?” or “What have you been doing?” answer the question with honesty and positivity.
Speak in the present: “I’m excited to be pursuing a role as a development specialist…”
Networking is everywhere! If you are in a room with 2 or more people, you are networking.
Start small, gain confidence and then branch out!
Use a variety of resources to promote your brand.
LinkedIn: Use strong branding titles. Add specialty skills, projects and professional development.
Refocus your Facebook profile to promote your brand OR create a Facebook fan page.
Use Twitter to share ideas and resources that bring value to peers in your sector
Blogger and WordPress allow you to launch a blog to promote your brand and share ideas, resources, etc., to inform, inspire and motivate your peers.
Why not post a video on YouTube that presents helpful information in a creative, engaging format?
Want to know more? Visit ksuexpo.com to register for both our FREE Career Training Expo and for the full presentation by John Long on how to brand yourself for career success.
#InvestInYourselfJuly 31 at KSU Center
ccpe.kennesaw.edu@KSUContinuingEd