career achievements (in no certain order) my career has...

CAREER ACHIEVEMENTS (in no certain order)My career has always involved bringing big ideas to life. For artists and musicians, for small businesses and big brands, for products developers and marketing innovators - I thrive on the collaboration of great ideas and the partnerships that turn ambition into reality.

// Represented multiplatinum-selling, four-time GRAMMY® award-winning singer and actress Erykah Badu for over a decade; first as her Director of Marketing and Business Development, then as the General Manager of her all-encompassing company, Badu World / Control Freaq Records.

// Manager who launched the Supernatural, revolutionary line of extrasensory cleaning products transforming the natural cleaning industry. Hailed by Martha Stewart, Oprah, Domino, and Bazaar, it sold out in 2 hours at its launch on GOOP.com.

// As Concept Director for the Experiential practice at The Marketing Arm, I conceived the experiential campaign pitch that helped win the US Army Account, worth $100 million over 10 years.

// Currently consulting with Doyle Bramhall II; a legendary blues guitarist, singer, musician, producer, songwriter, known for his work with Eric Clapton, Roger Waters, Elton John, Nora Jones, Sheryl Crow and many others.

// Supervised marketing and project management for critically acclaimed Universal/Motown release NEW AMERYKAH PART I & II; both debuted in the top 4 of the Billboard 200 Album Charts and are certified GOLD.

// Supervised production & assisted the Director for the Erykah Badu music video, Honey, which won Best Direction during the BET, MTV & VH1 Video Awards and was nominated for a GRAMMY® Award, as well as the critically acclaimed videos for songs “Jump Up in the Air and Stay There feat. Lil Wayne” and “Window Seat” which made international headline news.

// Inked and developed the largest artist endorsement deal for Erykah Badu with the integrated Hennessy Wild Rabbit Campaign, which featured Manny Pacquiao, Martin Scorsese, alongside Ms. Badu. I managed the relationship with Hennessy and Droga5 by overseeing the business development & endorsement negotiations, artist booking, image & music licensing, publicity efforts, and live appearance management for all the campaign activations.

// Contributor for the 2011 award-winning, feature documentary: RE:Generation, where I oversaw the artist booking, image & music licensing, project management for the Erykah Badu / Mark Ronson collaboration entitled A La Modeliste. I executed the publicity management for Erykah Badu at The GRAMMYs® and the David Letterman appearance. Travelled to the Cannes Lions International Festival of Creativity where Erykah Badu / Mark Ronson performed at Microsoft’s party on the beach.

// Inked and developed H&M’s Fall 2010 TV Commercial spots featuring the cover of Mannish Boy by Erykah Badu. I developed the endorsement and the music licensing deal, managed the artist booking & talent fee negotiations, and was the project manager for the Badu studio sessions.

// Tour & Production Manager for the 2008 “Vortex” World Tour (53 shows in 19 countries), the 2010 “Out My Mind, Just In Time” World Tour (45 shows in 10 countries), the 2011 “Enter the FreaQ Tour” (35 shows in 12 countries), and the 2012 “Love FreaQ Tour” (35 shows in 14 countries). Traveling party of 36.

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1429 CADDO STREET, UNIT K, DALLAS, TX 75204 | +1.214.632.1984 | [email protected] | PLPRESENTS.COM

// Brand Development + Marketing Strategy

// Account Direction + Talent/Team Management

// Event Production + Tour Management

// Content Producer: Interactive, Photo, Video, Web

// Creative Direction + Graphic Design

// Experiential Concepting + Storytelling

// Managed and/or (co)promoted hundreds of special events and concerts with headliners such as Prince, Dave Chappelle, Queen Latifah, Jamie Foxx, Paul Oakenfold, Common, N.E.R.D., Snoop Dogg, DJ Jazzy Jeff, DJ Mark Farina, The Roots, DJ Questlove, Grandmaster Flash, George Clinton, ‘Little’ Louie Vega, Mos Def, Q-Tip, Jill Scott, Biz Markie, Thievery Corporation, American Hi-Fi; branded events & tours for companies such as Heineken USA, Hennessy-Moet, Dell, Yahoo!, Nissan, Frito-Lay, Budweiser, The Recording Academy, Puma, NYLO Hotels, Chipotle and Nokia USA.

// Executive Producer for the FW16 Ghurka Campaign. Oversaw the business development, concepting/ideation, talent booking, production management, logistics, catering, lodging, and accounting. Shot on location at Marfa, TX, with a crew of 21, including 6 models.

// Produced the Supernatural Launch Campaign - concepting/ideation, talent booking, production management, logistics, catering, lodging, and accounting. Shot on location at Portland, with a crew of 16, including 6 models.

// Concepted & produced the 2010 Official Budweiser NBA All-Star After Party Concert; featuring Jamie Foxx, Erykah Badu, and Biz Markie.

// Produced the 2008 & 2009 Heineken Red Star Soul Tour activations in Dallas, Houston and Austin; featuring Big Boi, Estelle, Raheem Devaughn, T-Pain, and Wale.

// Produced the 2009 Hennessey Artistry brand activations in Dallas, Houston and Austin; featuring Common and The Roots.

// Contributor for the 2006 feature documentary: BEFORE THE MUSIC DIES. Producer of the world premiere event and concert, during the 2006 SXSW Film Festival. Secured sponsorship from Dell, Yahoo!, AMD with special guests including Funk Sway (Featuring: Erykah Badu, Doyle Bramhall II, Wendy & Lisa, Mike Elizondo, James Poyser, ?uestlove and Susannah Melvoin), DJ Jazzy Jeff.

// Assistant production manager for the 2006 Dave Chappelle's Block Party Tour; a 10-city musical tour in support of the theatrical film release. The tour was hosted by Dave Chappelle, featuring performances from Erykah Badu, Goapele, Mos Def and others.

// Managed publicity, promotions and merchandising for the 2005 & 2006 Sugar Water Festival; a 20-city US/Canadian music tour that featured Queen Latifah, Jill Scott, Erykah Badu and Floetry. The tour set sales records for urban events in Pollstar Magazine.

// Produced The Black Forest Theater Concert Series for Erykah Badu from 2003 - 2006, hosting intimate performances by Prince, Paul Oakenfold, Common, Jill Scott, Snoop Dogg, DJ Questlove, UGK, George Clinton, Biz Markie to name a few.

// Managed North American Consumer Tours for the Nokia N-Gage in 2004; two tours with 29 total cities over a 12-month period. This included marketing research & strategy, creative design, custom consumer kiosk designs, vendor bids, the overall on-sight tour management, event production, logistics, DOT compliance, co-sponsorship, street teams, college campus compliance, media buy/research and public relations.

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Paul was a valued part of my business operation.A tireless worker, committed to his responsibilities.

// Producer of the 2003 Chipotle Concert for the Arts Music Festival. Based in Dallas, the festival featured 30 bands, 2 stages, and raised thousands of dollars for the Booker T. Washington High School for the Performing and Visual Arts.

// Production manager for the North Texas New Music Festival from 1999 – 2002; overseeing 130 bands, 10 stages, over 3 days.

// Assistant producer and promoter for the 2001 – 2002 Dallas Guitar Show and Music Fest; featuring over 200+ vendors, 30 bands, all over 2 days.

// Foundeing partner for the upscale nightclub Minc Lounge, which was oted Dallas’ Best Dance Club and Lounge by Playboy, D Magazine, The Dallas Observer, QuickDFW, and GuideLive.

// At the age of 19, I helped my mother open Hill Country Experience, a furniture and design studio with locations in Dallas and Fredericksburg, TX. I worked as assistant manager while I commuted to attend business school. At the age of 23, I developed and pitched a business/investment package to Anteks furniture, where we successfully sold the business for a profit.

// thank you


Paul is an incredibly connected, wildly successful producer and marketing expert, always delivering for his clients. - Nazanin Fatemian, Live Nation

MARKETING EXECUTIVE with 20 years of excellence in marketing people, brands, products and services, A proactive producer, always beginning with the end in mind. A collaborator who exhibits a win-win approach. A charismatic leader with strong communication skills and a huge network to leverage. A strategic thinker with innovative problem-solving skills.A talented creative director and designer with impeccable taste.

EXECUTIVE PRODUCER August 2018 to PresentSUZY BATIZ / POO~POURRI / SUPERNATURAL, Dallas, TX Developed structure, recruited, and coached a 5-person team that launched the Supernatural and Suzy Batiz brands. Developed and implemented fully integrated marketing campaigns. Lead the conception, planning, and execution of innovative content initiatives spanning print, packaging, web, social, video, interactive. Produced dozens of video & photo campaigns. Managed and executed agreements ranging from $2,500 to $750K. Managed high-net-worth CEO during multiple speaking engagements.Select Accomplishments: // Manager who launched the Supernatural DTC cleaning brand - sold out on GOOP in two hours, hailed by Oprah. // Produced supernatural.com ecomm site, turning $100,000 in sales in 3 months, on track for 1.5 Million in 2019. // Saved company over $250K by optimizing the brand’s team and network of contractors. // Produced the Supernatural Launch Campaign - concepting/ideation, talent booking, production management, logistics, catering, lodging, and accounting. Shot on location at Portland, with a crew of 16, including 6 models.

PRINCIPAL June 2007 to PresentPL PRESENTS LLC, Dallas, TX Private Consulting Firm: Creative, Marketing, Experiential, Production, Talent Management. Producer of campaigns; from concept, development, release and distribution. Creative direction of client marketing strategies and branding initiatives. Executive Producer for over 300+ events and brand activations, and hundreds of client content projects (web, social, interactive, video, print). Clients have included: // NYLO Hotels, Red Bull USA, House of Blues/Live Nation, Heineken, Hennessy, Giant Step, Team Mayday, Marketing Arm, Alloy Media+Marketing, Ghost Bar (9Group), Universal Motown Records, The Recording Academy, Doyle Bramhall II, Paulette Greene Group, Ebby Halliday Realtors, Rogers Healy and Associates, Front Burner Restaurants, Capital Title, Lawyers Title, Utility Concierge, MetroPak, Speakeasy-Austin, Brooklyn Brewery, and DoStuff Media.

CONCEPT DIRECTOR, EXPERIENTIAL Oct 2016 to Oct 2017THE MARKETING ARM / Omnicom, Dallas, TXRole was similar to a Creative Director, but with the ability to assist in the overall strategy for the client pitch or inception of a project. Storytelling of immersive consumer engagements using new technologies like AR, VR, and gamification tactics. Oversaw creation, strategy & implementation of experiential and shopper marketing campaigns for AT&T, State Farm, Goodyear, Capital One, Microsoft, Top Golf, Bacardi, Bombay, D'USSÉ, Wendy’s, Pizza Hut, Frito Lay, and Nissan.Select Accomplishments: // Concepted the experiential campaign pitch that helped win the US Army Account, worth $100 million over 10 years. // Pitched concepts and won new business from existing clients that generated over $2 million in new revenue.

SENIOR VICE PRESIDENT June 2014 to Oct 2016BLACK BOOK INK, New York, NY / Dallas, TXSenior Executive brought in to deepen client relationships for 15+ clients, and dozens of vendors and agency partners. Management of day-to-day business operations, account service & creative department, accounting & HR functions, and all client production. Leader and mentor to 20+ employees and interns, while initiating and facilitating multiple campaigns simultaneously to completion with efficiency and attention to detail. Executive producer of all video, photography, web and experiential activations.Select Accomplishments: // Business development generating $2.5+ million in new revenue from clients Alamo Drafthouse, Ghurka, Erdos At Home, Tootsies, West Village Dallas, Lombardi Family Concepts, and Andrews Distributing. // Led Dallas / New York company expansion and key partnership restructuring.

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// Brand Development + Marketing Strategy

// Account Direction + Talent/Team Management

// Event Production + Tour Management

// Content Producer: Interactive, Photo, Video, Web

// Creative Direction + Graphic Design

// Experiential Concepting + Storytelling

// +1.214.632.1984 // [email protected] // PLPRESENTS.COM

GENERAL MANAGER Feb 2004 to May 2014ERYKAH BADU: BADUWORLD / CONTROL FREAQ RECORDS, New York, NY General management of day-to-day business operations, all in-bound and out-bound communications, contract negotiation and execution, delegation of staff duties, and project budgets. Ideation and implementation of comprehensive marketing strategies that cultivated the artists career development. Executive Producer for studio recordings, photo, and video shoots and managed film, television, and radio appearances. Tour & Production Manager for all live concert and DJ performances world-wide.Select Accomplishments: // Sold through appearance, endorsement, sponsorship, licensing and advertising deals that generated over $5 million in revenue with Hennessy, H&M Clothing, Kiehl's, Diesel, Dell, AMD, and Red Bull to name a few. // Tour & Production Manager for 300+ performances world-wide, including the 2008 “Vortex” World Tour (53 shows in 19 countries), the 2010 “Out My Mind, Just In Time” World Tour (45 shows in 10 countries), the 2011 “Enter the FreaQ Tour” (35 shows in 12 countries), and the 2012 “Love FreaQ Tour” (35 shows in 14 countries) – avg. traveling party of 36. // Supervised marketing and project management for critically acclaimed Universal/Motown release NEW AMERYKAH PART I & II; both debuted in the top 4 of the Billboard 200 Album Charts and are certified Gold. // Supervised production & assisted the Director for the Erykah Badu music video, Honey, which won Best Direction at the BET, MTV & VH1 Video Awards and was nominated for a GRAMMY® Award.

VICE PRESIDENT Aug 2003 – June 2007SMITTY INK MEDIA GROUP, Dallas, TX Role included leading the marketing strategy, creative direction, and project management for clients such as Nokia USA, Nissan, Tribal DDB, Chipotle, Erykah Badu, and Dave Chappelle. Produced experiential activations, marketing campaigns, web and game development, and content production (print, digital/web).Select Accomplishments: // Executive Producer of North American Consumer Tours for the Nokia N-Gage in 2004; two tours with 29 total cities. // Executive Producer of the 2003 Chipotle Concert for the Arts Music Festival (30 bands, 2 stages). // Managed publicity, promotions and merch for the 2005 & 2006 Sugar Water Festival; a 20-city US/Canadian music tour that featured Queen Latifah, Jill Scott, Erykah Badu and Floetry. The tour set sales records for urban events in Pollstar.

MARKETING PARTNER July 2004 – Dec 2008MINC LOUNGE, Dallas, TX Directed marketing, publicity efforts, talent bookings, & celebrity events. Managed and produced sponsorship & brand activations. Select Accomplishments: // Voted Dallas’ Best Dance Club and Lounge by Playboy, D Magazine, The Dallas Observer, QuickDFW, and GuideLive

MARKETING DIRECTOR Jan 2000 – Aug 2003CRYSTAL CLEAR MEDIA GROUP, Dallas, TX Directed cross-marketing efforts for subsidiaries Crystal Clear Disc & Tape Manufacturing, Crystal Clear Music Distribution, Crystal Clear Recording, Bandwear.com, Rainmaker Artists, Brando Records.Select Accomplishments: // Closed distribution and manufacturing deals for dozens of clients including Clear Channel, Blue October, Lil Jon, MC Donald’s, TVT and Sony Records, resulting in $500K+ in sales at the age of 26. // Production manager for the North Texas New Music Festival (1999 – 2002); 130 bands, 10 stages, over 3 days.

MARKETING & PROMOTIONS MANAGER Jan 1998 – Jan 2000MOTHERSHIP PRODUCTIONS, Dallas, TXOversaw artist bookings, event production, sponsorship & business plans for 7 artists on roster.Select Accomplishments: // Assistant Producer for the 2001 – 2002 Dallas Guitar Show and Music Fest; featuring 200+ vendors, 30 bands, 2 days.

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EDUCATION & PROFESSIONAL AFFILIATIONS

Bachelors of Business Administration, Professional Field in MarketingUniversity of North TexasGraduated August 11, 2001

Associate of Arts and SciencesRichland CollegeGraduated August 07, 1997

The Texas Chapter of the Recording Academy (GRAMMYS®)Elected Board of Governors: 2006 – 2008, 2009 – 2011

Beautiful Love Incorporated Non-Profit Development, 501c3Active Board Member: 2004 - 2014

Friends of Holy Trinity Catholic School, 501c3Member & Volunteer: 2004 - 2014

Professional Development (2017): FranklinCovey Professional Education Institute: The 7 Habits of Highly Effective People, The 7 Habits for Managers, and Project Management Essentials. Received additional training in “The Art of Presenting”, “The Art of Negotiating”, “Effective Teams”, and “Strategic Thinkers”. (2018): Kolbe A™ Index/Instinct assessment and training.

Tech Skills: Proficient on both the Mac and PC platforms, Adobe Creative Suite (Illustrator, In-Design, Photoshop, Premier - basic) Microsoft Office, Google Apps, PowerPoint, Keynote, WordPress, CraftCMS, Email & SMS List Management Applications (Bronto, Mail Chimp, Constant Contact), Sprout Social, Zoho, Basecamp, Wrike, QuickBooks, and ADP Payroll.

~ QUALIFIED REFERENCES UPON REQUEST ~


career achievements (in no certain order) my career has...

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