Know Your Heart

Team CardioDelphi

• Over 90% of an individual’s risk for cardiovasculardisease, the leading cause of death worldwide, can bemodified through treatments and/or changes inbehavior.1

• An individual’s understanding of their own risk is a strongmotivator of behavior change.2

• Increasing an individual’s knowledge of their owncardiovascular risk and providing them with theactionable information necessary to change that risk willmotivate and empower that individual to take control oftheir cardiovascular health.

1. Lancet. 2004;364:937-52 2. Health Psychol 2007;26(2):136-45

The Million Hearts Risk Check Challenge

Know Your Heart

• Intuitive and interactive.

• A focus on actionable risk, de-emphasizing the impact of age andgender on overall risk.

• Graphic risk demonstration,minimizing the need for numeracyskills to understand riskcommunication.1

• Encouraging rather thanfrightening; emphasizing thepositive aspects of addressing risk.

1. J Am Med Inform Assoc 2007;14:713-21

Home Page Screen Shot

Key Design Features

Know Your Heart

• After initial screening informationis entered a gauge activelyhighlights the individual’s possiblerange of risk, emphasizing theimportance of further testing toimprove self knowledge.

• The user is then prompted to alocation mapper with theirlocation, and that of the 20 closestpharmacies demonstrated.

Encouraging Further Testing

Know Your Heart

• After blood pressure and cholesterollevels are entered the completed riskcalculation is reported graphically as age-and gender-adjusted percentile.

• User can then explore their personalizedbenefits of addressing:⁻ Blood pressure - Weight⁻ Smoking - Activity⁻ Physician visit - LipidsAs well as the influence of aging on theirrisk.

Screen Shot ofrisk

demonstration

Risk Communication that EmpowersChange

Change in riskby choosing

to stopsmoking, seea doctor and

increaseactivity.

Screen Shot ofrisk

demonstrationafter risk

modificationchoices

Know Your Heart

• The “Know Your Heart” app allows community-based engagement to inspire improved managementof the “ABCS” (aspirin for high risk patients, blood-pressure control, cholesterol management, andsmoking cessation) in a fun, encouraging andinteractive manner.

• Interactive graphic risk demonstration allows risk tobe better understood among a broad population atall education levels and empowers the user toknowledgably select the right lifestyle changes forthem.

Summary

Knowing others is intelligence; knowingyourself is true wisdom.Mastering others is strength; masteringyourself is true power.

From the Tao Te Chin, circa 6th century BC

Know Your Heart