carbon voyage technology_behaviourchange
TRANSCRIPT
Technology and Behaviour
James Swanston
Carbon Voyage
Some of the problems
Needless doubling up of vehicles
Managing expenditure/ Acquitting receipts
Congestion
Stakeholder/ Reputation Management
Lack of easy access to supply chainCarbon Emissions
Pollutants
Stove-piped transport modes
Under-utilised transport assets
Costs
Regulatory Requirements
A study commissioned by the National Geographic in Pittsburgh
Equivalent to:
Taking 370 cars off the road for a year
213,700 less gallons of petroleum
Over USD 500,000 saved for commuters
What if everyone travelled in more sustainable ways?
http://blogs.ngm.com/blog_central/2010/06/a-day-with-less-driving.html
Opportunities for Transport Efficiency
Transport Efficiency Vehicles
Optimisation
Behaviour
Infrastructure
RoadsSupport Services
Car Parking
Information
Trust
Needs/ Wants
Across Modes
Within a ModeTravel
Alternatives
Energy
Design
Vehicle Management
What can technology do?
Information Portal
Informed Personal Travel
Paperless Invoices
Booking/ Management Tools
Fleet Management
Optimised Travel
A Sliding Scale of Efficiency
Multi-Mode
Less Efficient
Single Mode
More Efficient
Paperless Invoices
Dynamic Mode Shift
Vehicle Sharing
Ability to pick from different mode choices
Macro vs Micro
Organisational vs Individual
Drivers for Sustainable Travel
Drivers for ChangeCostCarbon RegulationCongestionEmployeesCustomersShareholders
Organisational Behaviour
Drivers for ChangeCostCarbon RegulationCongestionEmployeesCustomersShareholders
Organisational Behaviour
Drivers against ChangeCompeting resourcesInefficient procurementLack of senior buy-inLack of coherent and resourced strategyEmployee Terms and Conditions
Drivers for ChangeCostCarbon HealthParking?
Individual Behaviour
Drivers for ChangeCostCarbon Health
Individual Behaviour
Drivers against ChangeOpportunity CostConvenienceUnattractive or no incentivesTrustKnowledge/ information
Drivers for ChangeCostCarbon Health
Individual Behaviour
Drivers against ChangeOpportunity Cost ConvenienceUnattractive or no incentivesTrustKnowledge/ information
Opportunities to affect changeInformationTrust - systemTrust - other sharersManagementIncentives
• Technology ...•Can enable rapid improvements•Must be part of a coherent strategy
• What else?•Regulation•Infrastructure
Conclusion
