carat media newsletter-774專題報告

8/9/2019 Carat Media NewsLetter-774

1/14

Media Report

Carat UK

Media Report

2015 (2/2)

Image courtesy of KROMKRATHOG/ FreeDigitalPhotos.net


2/14

7732015

6.

7.

8.

9.

10.

http://www.websitemagazine.com/
https://twncarat.wordpress.com/2015/01/15/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2015%E5%B9%B4%E7%9A%84%E5%8D%81%E5%A4%A7%E7%86%B1%E9%96%80%E8%B6%A8%E5%8B%A2-%E4%B8%8A/https://twncarat.wordpress.com/2015/01/15/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2015%E5%B9%B4%E7%9A%84%E5%8D%81%E5%A4%A7%E7%86%B1%E9%96%80%E8%B6%A8%E5%8B%A2-%E4%B8%8A/https://twncarat.wordpress.com/2015/01/15/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2015%E5%B9%B4%E7%9A%84%E5%8D%81%E5%A4%A7%E7%86%B1%E9%96%80%E8%B6%A8%E5%8B%A2-%E4%B8%8A/http://www.slideshare.net/NextGenerationMedia/10-trends-for-2015http://www.slideshare.net/NextGenerationMedia/10-trends-for-2015http://www.slideshare.net/NextGenerationMedia/10-trends-for-2015https://twncarat.wordpress.com/2015/01/15/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2015%E5%B9%B4%E7%9A%84%E5%8D%81%E5%A4%A7%E7%86%B1%E9%96%80%E8%B6%A8%E5%8B%A2-%E4%B8%8A/


3/14

Uber

AirbnbAndreessen Horowitz

(Full-Stack)

GAFA(Google, Apple,

Facebook, Amazon)

6

Airbnb

Airbnb for X

Airbnb for Boat, 201411

Pineapple[ ]Airbnb

Uber[]SnapchatStories

Square

TinderIFTTT

Pinterest

http://www.logodesignlove.com/new-airbnb-identity

http://phandroid.com/ http://marketingland.com/
http://www.theguardian.com/media/2014/nov/17/airbnb-launch-magazine-pineapplehttp://www.bbc.com/news/technology-28869386https://www.youtube.com/watch?v=7Hs0C2UvVBYhttps://www.youtube.com/watch?v=7Hs0C2UvVBYhttps://www.youtube.com/watch?v=7Hs0C2UvVBYhttps://www.youtube.com/watch?v=7Hs0C2UvVBYhttp://www.bbc.com/news/technology-28869386http://www.theguardian.com/media/2014/nov/17/airbnb-launch-magazine-pineapple


4/14


5/14

7

Echo Skype

55%(1318)(41%)

EchoAmazon

Skype/

App WhatsappFacebook, Twitter
http://googleblog.blogspot.tw/2014/10/omg-mobile-voice-survey-reveals-teens.htmlhttp://googleblog.blogspot.tw/2014/10/omg-mobile-voice-survey-reveals-teens.htmlhttps://www.youtube.com/watch?v=G87pHe6mP0Ihttps://www.youtube.com/watch?v=G87pHe6mP0Ihttps://www.youtube.com/watch?v=KkOCeAtKHIchttps://www.youtube.com/watch?v=KkOCeAtKHIc


6/14


7/14

55%[]

8

Oreo

1,700Oreo

MTV5

[]11872[]

http://uk.prweb.com/releases/2014/05/prweb11895280.htm

http://www.socialbeta.com/

http://www.adweek.com/
http://qz.com/292364/why-you-probably-wont-understand-the-web-of-the-future/http://www.adweek.com/lostremote/mtv-promotes-scream-with-mysterious-emoji-tweets/48228https://blog.twitter.com/2014/open-sourcing-twitter-emoji-for-everyonehttps://www.youtube.com/watch?v=yoieqKtL3DEhttps://www.youtube.com/watch?v=yoieqKtL3DEhttps://www.youtube.com/watch?v=yoieqKtL3DEhttps://blog.twitter.com/2014/open-sourcing-twitter-emoji-for-everyonehttp://www.adweek.com/lostremote/mtv-promotes-scream-with-mysterious-emoji-tweets/48228http://qz.com/292364/why-you-probably-wont-understand-the-web-of-the-future/


8/14


9/14

2014Oculus Rift

Oculus Rift2015

SONYMorpheus

9

2014NissanTopshop

TescoOculus RiftEyes In Space

Marriott HBO

GoogleGoogle Cardboard

AndroidAppVolvoGoogle Cardborad

Oculus Rift

Oculus Rift

http://www.forbes.com/

Sony 20143GDC()PS4

Nissan Topshop VOLVO Eyes In Space
https://www.youtube.com/watch?v=PraUz9rljzEhttps://www.youtube.com/watch?v=NXu-viEsxwYhttp://www.eyesinspace.com/http://www.eyesinspace.com/https://www.youtube.com/watch?v=Wuln2bJkp1khttps://www.youtube.com/watch?v=Wuln2bJkp1khttps://www.youtube.com/watch?v=lUal_Lrhec0https://www.youtube.com/watch?v=lUal_Lrhec0https://www.youtube.com/watch?v=1TgwRuTum8ohttps://www.youtube.com/watch?v=1TgwRuTum8ohttps://www.youtube.com/watch?v=NXu-viEsxwYhttps://www.youtube.com/watch?v=PraUz9rljzE


10/14

Oculus Rift(Augmented Reality)


11/14

(Machine Learning)

(The LA Times)-Quakebot

[]

Orchard Supply11

[]AmazonEcho

Google

[]

http://www.gizmag.com/

http://googleblog.blogspot.tw/

http://hexus.net/
http://www.thewire.com/technology/2014/03/earthquake-bot-los-angeles-times/359261/http://www.theguardian.com/technology/2014/sep/12/artificial-intelligence-data-journalism-mediahttp://www.wsj.com/articles/newest-workers-for-lowes-robots-1414468866http://googleblog.blogspot.tw/2014/05/just-press-go-designing-self-driving.htmlhttps://www.youtube.com/watch?v=Sp9176vm7Co#t=10https://www.youtube.com/watch?v=CqSDWoAhvLU#t=11https://www.youtube.com/watch?v=CqSDWoAhvLU#t=11https://www.youtube.com/watch?v=CqSDWoAhvLU#t=11https://www.youtube.com/watch?v=Sp9176vm7Co#t=10https://www.youtube.com/watch?v=Sp9176vm7Co#t=10http://googleblog.blogspot.tw/2014/05/just-press-go-designing-self-driving.htmlhttp://www.wsj.com/articles/newest-workers-for-lowes-robots-1414468866http://www.theguardian.com/technology/2014/sep/12/artificial-intelligence-data-journalism-mediahttp://www.thewire.com/technology/2014/03/earthquake-bot-los-angeles-times/359261/


12/14

10 Trends for 2015
http://www.slideshare.net/NextGenerationMedia/10-trends-for-2014http://www.slideshare.net/NextGenerationMedia/10-trends-for-2014http://www.slideshare.net/NextGenerationMedia/10-trends-for-2014


13/14

(Carat)

(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)

(Amnet)


14/14

[email protected]

(02) 2717-5238 ext.9285

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