capturing value from big financial data by marcelo soria-rodrÍguez at big data spain 2013
DESCRIPTION
Financial data is an underutilized asset, one that focused properly can bring new opportunities to financial institutions and third parties alike. It is critical to understand that the creation of new opportunities, or the creation of new business value, is key to the successful adoption of the current and coming crops of big data solutions.TRANSCRIPT
Capturing Value from Big Financial Data
Marcelo Soria-Rodríguez
capturing value from big financial data big data spain madrid, movember 7th, 2013 marcelo soria-rodríguez [email protected] @msoriaro http://www.linkedin.com/in/marcelosoriarodriguez
2
this is not a talk about big data
3
neural networks pattern recognition machine learning text mining emotion detection…
4
(it’s a brain)
5
(foto de Lyne y Manuel)
maximize biological value
6
extract the right value from data value
7
data? where’s the data I care about?
8
life is data
9
0 1 1 0 0 1
1 1 0 0 1 1 1
1 1 0 0 1 1 1
0 1 1 1
0 1 1 0 0 1
0 0 1
0 0 1 1 1
0 1 1 0 0 1
0 1 0 0 1 1 1
1 1 0 0 1 1 1
0 1 1 1
0 1 1 0 0 1
0 0 1
0 0 1 1 1
1 1 0 0 1 1 1
0 1 1 1
0 1 1 0 0 1
0 0 1
0 0 1 1 1
0 1 1 1
0 0 1 1 1
1 1 0 0 1 1 1
0 1 1 0 0 1
0 0 1
0 1 1 1
0 0 1 1 1
0 0 1
10
0 1 1 0 0 1
0 1 0 0 1 1 1
1 1 0 0 1 1 1
0 1 1 1
0 0 1
0 0 1
11
26M transactions / day
12
13
how should I do this?
14
start small
15
explore à learn à convince à explore with more money à learn more à
build exciting products/projects
16
credit access
17
18
15%
40%
retail
20 Sector
My customers
Area
What does a retailer really know?
My customers in other
sectors & areas?
Non customers in other sectors
& areas
My customers in my sector &
area?
My customers in my sector?
My customers in my area?
Non customers in my sector?
Non customers in
my area?
Non customers in my sector &
area?
21 Sector
My customers
Area Crosselling
Diversification
Diversification
Loyalty
Expansion Expansion
Opening hours
New portfolio Offers
Crosselling
What does a retailer really know?
22
some early explorations…
23
Average distance covered by Madrid customers of a given chain to purchase at stores of the chain
24
Recurrence for a given chain Distribution of recurrence vs. distribution of spending for each recurrence level.
Recurrence for a given chain Distribution of recurrence
25
Market share for a given chain by purchase zip code.
26
… that drive exciting products (we’re building products based on all this!)
urban data services
28
world
2011-2012 spending in Madrid by nationality
Download tourism report for Madrid here: http://bit.ly/1bKPwtS
29
country
Watch the Easter 2011 financial transactions in Spain video at: http://www.youtube.com/watch?v=Zel6wych9p0
country
region
neighbourhood Madrid, Gay Pride festivities
Madrid, Gay Pride
Increase 2012 vs. 2011 13,8% -0,8% 9,1% 3,7%
9,8% 4,01% 23,62% 19,48% Increase in 2011 vs .control
week in 2011
# stores
comparison week 2011
event week 2011
event week 2012
33
number of transactions per street, event week
Madrid Gay Pride street
34
comparison with control week (number of transactions)
Madrid Gay Pride street
35
open?
36
open? what if we become a platform?
37
open [data API] :-) open challenge: datathon! à (visit room 8 at 5pm today!)
thanks! marcelo soria-rodríguez [email protected] @msoriaro http://www.linkedin.com/in/marcelosoriarodriguez
