big data projects, marcelo soria
DESCRIPTION
Marcelo Soria hace un repaso de los proyectos Big Data que se desarrollan dentro de BBVA Innovation Center.TRANSCRIPT
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big data projects #innovachallenge marcelo soria rodríguez [email protected] @msoriaro
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26M transactions / day
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Credit access
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15%
40%
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Retail
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9 Sector
My customers
Area
What does a retailer really know?
My customers in other
sectors & areas?
Non customers in other sectors
& areas
My customers in my sector &
area?
My customers in my sector?
My customers in my area?
Non customers in my sector?
Non customers in
my area?
Non customers in my sector &
area?
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10 Sector
My customers
Area
What does a retailer really know?
Crosselling Diversification
Diversification
Loyalty
Expansion Expansion
Opening hours
New portfolio Offers
Crosselling
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11 Éste es un informe confidencial propiedad de BBVA, queda prohibida su difusión sin autorización previa. Los datos u@lizados son tratados de forma totalmente agregada y anónima cumpliendo la Ley Orgánica de Protección de Datos de Carácter Personal (LOPD).
Distancia media recorrida por los clientes de xxx residentes en Madrid para realizar una compra
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MADRILEÑOS CLIENTES
XXX XXX
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Urban data services
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world
2011-2012 spending in Madrid by nationality
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country
incoming
outgoing
balanced
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region
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region
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Qué adquieren los residentes fuera de Sant Cugat
Qué adquieren los residentes dentro de Sant Cugat
city Balance of trade: Sant Cugat (October 1, 2011 – March 31, 2012)
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city Commercial signature of Sant Cugat: heartbeat
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neighbourhood Madrid Orgullo Gay
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Madrid Orgullo Gay
Incremento MADO 2011 vs 2012 13,8% -0,8% 9,1% 3,7%
9,8% 4,01% 23,62% 19,48% Incremento 2011 vs semana control 2011
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número de transacciones por calle / semana del evento
Madrid Orgullo Gay street
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Comparación con semana de control
Madrid Orgullo Gay