Capital One Pro Bono Programpro bono, n. – skilled, professional services delivered in the public interest without expectation of a fee.

“I had the chance to meet and speak with the children who actually benefited from the services provided. To see and hear first-hand the positive influence…

in the lives of these children was both inspiring and energizing.”

Volunteer

At Capital One, we have always believed that as business leaders we have a unique opportunity

and inherent responsibility to create value in the communities where we live and work.

Through innovative partnerships and programs that focus on community and economic

development, education, and financial literacy, our goal is to provide relevant programs and

services to those most in need. Like other companies, we provide monetary support to

nonprofits and community organizations, but this is only part of our formula. We follow a

holistic approach to philanthropy that includes financial support, volunteerism, and leadership.

Central to our philanthropic approach is Capital One’s award-winning Pro Bono Program.

By offering specialized pro bono services in core business areas such as Brand Marketing,

Finance, Human Resources, IT, Legal and Real Estate, we are able to identify the areas where

nonprofits often face the biggest hurdles and help them to achieve desired results.

Through our pro bono program, Capital One’s vision is to teach sustainable, replicable

business practices that allow our community partners to drive meaningful change in their

organizations. Since 2008, Capital One pro bono volunteers have contributed almost

7,500 hours to more than 125 nonprofit partners, resulting in nearly $4 million in donated

professional services.

Capital One Pro Bono Program

1 2

Experience demonstrates successful pro bono engagements are dependent on the nonprofit organization adhering to best practice standards.

Clear need for the service being requested and fit within 1. Capital One project services

Ability to work effectively with volunteer teams, as evidenced by factors such 2. as successfully managing consultants or effective volunteer programs

Nonprofit has a clear internal project lead who can dedicate time to the 3. project through its completion. Management and the board strongly support the project

Stability in finances, management and strategy. Ideally, there shouldn’t have 4. been, nor is there expected to be, a dramatic growth or decline in revenues, a change in executive leadership or significant board turnover

Nonprofit should retain the financial resources required to complete the 5. project (e.g. printing budget for a brochure) and maintain the deliverables after the project is completed

Ideally, a nonprofit can clearly articulate the 6. important role the engagement will make in enabling the organization to execute its strategy and accomplish its overall mission

“Capital One makes it easy for everyone to get involved and to give back in a great variety of ways.”

Volunteer

Nonprofit Eligibility

3 4

The Capital One Pro Bono Program provides community partners with skilled services that

help them find solutions to address strategic and operational challenges. We are committed

to working with the nonprofit organization to develop the best solution that not only meets

their needs but is also balanced with the organization’s ability to sustain it and build upon

it. Through the program, we strive to help nonprofit organizations look beyond today and

expand their capacity to serve in local communities.

Our catalog of services is arranged in four sections which address the areas where non profits

often face the biggest hurdles:

• Strengthening Communications and Engage External Stakeholders

• Increasing Operational Efficiency

• Improving Strategic Planning and Program Delivery

• Developing Board and Staff Talent Management Practices

Following the last section is a listing of individual services and their descriptions.

Catalog of Pro Bono Services

“We’ve never had a company invest this kind of time and resources. In my 28 years here, nobody’s ever committed like this.”

Ray Pardue

Former St. Joseph’s Villa CEO

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Does your organization want to more clearly and consistently interact with external stake-

holders such as donors, clients, founders or the community? Can you succinctly explain who

you are, who you serve, how you’re different, and what makes you the best at what you do?

With the help of Capital One associates, your organization can develop clear communication

materials and content and explore strategies to engage and connect with external audiences.

A team of associates will work with your organization to explore your specific areas of need

and develop appropriate marketing, fund raising, or communication solutions.

Sample Projects:

Brand Strategy Annual Report Assistance Donor Growth Strategy

Marketing Strategy Newsletter Development Direct Mail Strategy

Direct Marketing Social Media Strategy Language Services/Translation

Event Promotion Website Consultation Brand Positioning

Strengthen Communications and Engage External Stakeholders

“JA Worldwide is honored to be the recipient of such great support by Capital One. Our partnership has blossomed over the past four years to initiate and expand the Mobile Finance Park

initiative that now is reaching tens of thousands of young people. [Projects like this] will make the experience just that much richer for all of our participants.”

Thomas Dewar

Senior Vice President Development Junior Achievement Worldwide

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Running an efficient, seamless organization behind the scenes is a complex and challenging

process. If you are looking to strengthen your financial management and reporting, IT

infrastructure, facilities management, HR administration or need advice or instruction around

legal issues, a team of Capital One associates can help you tackle these and other operational

challenges head-on. Your organization will have more efficient, streamlined, and worry-free

day-to-day operations management as a result.

Sample Projects:

Legal Counsel HR-Related Legal Counsel Asset Management

Real Estate Property Selection IT Strategy Consulting Accounting Assistance

Construction Planning Technology Implementation Budgetary Help

Facilities Management Product Training Financial Planning

Lease Management Computer Maintenance

Increase Operational Efficiency

“I can’t begin to tell you what a difference this makes to our ability to educate about nonviolence in the Richmond community. We are so grateful!”

Adria Scharf

Richmond Peace Education Center

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Would you love to improve how your programs and services are delivered but are unsure of what

you need to know or how to get started? Is your organization facing a major shift in manage-

ment or operations that you’d like help planning for? Capital One Associates are prepared to

advise and guide you through these and many other organizational growth periods and changes.

A team of associates can help with all areas of strategy, research, and execution – helping your

organization be better prepared to deliver a new or expanded set of services or enter a period

of organizational growth.

Sample Projects:

Process Management Strategy Consulting Organizational Design

Project Management Change Management Business Strategy Analysis

Future Planning Staff Resourcing Strategy

Improve Strategic Planning and Program Delivery

“I feel community work is important and if I can do anything with my talents to help I feel honored.”

Volunteer

1211

At the heart of every organization is a team of dedicated staff and board members. How can you

be sure you’re attracting, recruiting, hiring, training and retaining top talent for your organiza-

tion? A team of Capital One associates can help you with numerous areas of talent management

– from hiring strategies to analysis of your organizational structure to developing management

and professional development best practices.

Sample Projects:

Board Search Assistance Hiring Strategy Evaluation Model Creation

HR Policy Review Meeting Facilitation Performance Management Assessment

Board Development Practices Succession Planning Organizational Culture Evaluation

HR Needs Assessment Diversity Initiatives

Develop Board and Staff Talent Management Practices

“We very much appreciate [the] willingness to share professional expertise and we highly value our community partnership with Capital One.”

Charles D. Layman

President & CEO, Goodwill of Central Virginia

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Pro Bono Services Descriptions

Brand Marketing

Branding

Brand Strategy Plan Assess how your organization uses its brand across all channels and communications, create or refine your brand positioning statement, refine your brand standards, and recommend ways to help raise aware- ness among key target audiences.

New Brand Development Provide research and creative exploration to develop a new brand iden- tity for a new program, or refresh an existing organization or program brand. Outcomes includes a brand standards toolkit which defines logo use, graphic properties, color palette and typography guidelines.

Marketing and Funding

Marketing Plans Review existing marketing efforts and provide recommendations. Create new plans that include integrated channel strategies, key audience definition and messaging, and a calendar of marketing activity.

Donor Retention and Growth Create marketing materials (direct mail, email, etc) for existing or new channels to help increase response and contributions by key donor segments. Design of donor communication materials like newsletters and annual reports.

New Donor Prospecting Identify new sources of lists for prospect names for appeals and create marketing materials for existing or new channels to increase your donor base.

Social Media Strategies Develop a plan that identifies which social media channels to integrate into your communication plan and provides recommendations on types of content and relationship-building tools to include.

Web design Provide an assessment of key audiences that use your site, what content they need, and how content should be organized to provide the best user experience.

Videos Provide production and editing services to create videos or TV ads.

Event Marketing Provide event brand design, and create marketing materials including sponsor appeals, press kits, save date cards, invitations, posters, print ads, emails, and social media alerts.

Real Estate

Lease Negotiations Get help securing the best property at the best price and ensure your lease is fair and accurate.

Site Location The team will develop recommendations and guide site selection to find your organization its next home.

Economic Incentive Opportunities Make sure your real estate dollar is working its hardest—get feedback on what economic incentives exist while you are looking for real estate.

Construction Project Consulting Partner with real estate experts on your construction project – get feedback and input on your time lines, contractor selections, contracts, etc.

Janitorial, Food, Landscaping Partner with Capital One to get feedback, best practices, and suggestions Engagement Set-up on how to improve your janitorial, food, and/or landscaping contracts.

Environmental Consulting Identify environmentally friendly ways to improve your business, projects, or facility.

Lease Management A real estate team can help with managing your real estate lease and understanding the terms involved with your contract.

FinanceAccounting Process Improvement Review of Accounting Processes to reduce non-value add activities.

Accounting Reporting Create standard financial reports based on current accounting systems.

Accounting Disaster Planning Be prepared for unexpected changes in financial circumstance with a comprehensive disaster recovery plan.

Budget & Forecasting Models Helps implement effective budget and forecasting models to facilitate informed planning and tracking.

Long-Term Budget Forecasting Develop multiple year budget for planning purposes with Board of Directors, Large Grantors, etc.

Cost Management Identify major expenses and potential ways to reduce these expenses.

Financial Valuation Evaluate long-term commitments (i.e. multiple year lease).

Strategic Financial Planning Create future growth plan and funds needed to obtain these goals.

Financial Statement Creation Interview Board of Directors, Large Grantors, etc. and create financial statement to address their concerns / wants.

15 16

Human ResourcesExecutive Board Searches Get help recruiting, screening and selecting the right executive staff for your organization.

Director Search Consultation Choose board members that will bring the right skills to your organiza- tion with recruiting and placement assistance.

Candidate Sourcing Strategy, Strategy design for identifying sources of potential hiring candidates Screening, and Selection Assistance and effective screening and selection support.

Performance Management Look for opportunities for improvement and highlight strengths with System Consultation an in-depth performance management system consultation.

Evaluation Process Consultation Help assess and understand needs for an effective employee evaluation design.

Building of Performance Integrate formal, standardized performance management tools to Management Tools streamline your talent management system.

Organizational Needs Analysis Understand where there are opportunities for improvement in your HR system.

Organizational Design Consultation Produce an effective organizational structure that addresses key accou- ntability and communications issues, resulting in clear assignments for all strategic and operating goals.

HR Policy Review Review HR policies to ensure sound, compliant practices are in place.

Board Development Work with Board to increase the effectiveness of their working relationships.

Performance Coaching Increase the effectiveness and satisfaction of your employees by clarifying personal objectives and aligning them with organizational objectives.

Succession Planning Work with organization leadership to develop an effective succession plan.

Meeting Facilitation Provide facilitation for Board, leadership, or team meetings.

Talent Management Establish a process for ongoing assessment of talent within an organization.

Staff Team Building Get customized team activities designed to build team cohesiveness.

HR Needs Assessment Identify and prioritize which areas of HR you can improve for maximum strategic impact and make decisions about where you should dedicate resources to improving HR in the long-term.

Diversity Initiatives Builds a diversity strategy team and plan to create strategic, long-term change with diversity initiatives.

Defining Organizational Values Explore and define your organization’s values.

Talent Management Establish a process for ongoing assessment of talent within an organization.

Staff Team Building Get customized team activities designed to build team cohesiveness.

HR Needs Assessment Identify and prioritize which areas of HR you can improve for maximum strategic impact and make decisions about where you should dedicate resources to improving HR in the long-term.

Diversity Initiatives Builds a diversity strategy team and plan to create strategic, long-term change with diversity initiatives.

Defining Organizational Values Explore and define your organization’s values.

ITIT Product Training Learn more about a specific program and make your technology solutions work for you.

Computer Equipment Assessment Review and assess the computer hardware you currently use to offer recommendations for system improvement.

Technology Assessment Assess current IT infrastructure and organizational needs.

Technology Improvement Based on assessments, provide recommendations for high-priority Recommendations IT improvements.

Technology Implementation Develop and implement recommendations to existing or new systems and Support (e.g. Email Delivery, Web Sites, Data Warehousing).

LegalPolicy Affairs – Lobbying Provide insight into how to influence the legislators from Federal to State or Local levels.

Position Statements Work with the organization to develop a position statement used for lobbying legislators or to presenting their petitions to governmental entities.

Regulatory Policy Affairs Advise organization on the regulatory process; analyze applicable regulations; assist with comments back to the regulators.

Incorporation Assistance Provide guidance on compliance, documentation, and filing if a nonprofit wishes to file for 501 (c)(3) status.

Documentation & Filing Help Gain specific assistance around a range of documentation and filing needs related to nonprofit operations.

Board Membership Legal Assistance Advise on the legal requirements for establishing a Board and the legal requirements for continual operation of the Board.

Intellectual Property Patents, Research trademarks, patents and advise on copyright protections for Copyrights, and Trademarks material created by your nonprofit.

General Counsel – Contracts Review and advise on contractual provisions.

General Counsel – Risk Mitigation Analyze organizational strategy and practices for litigation or legal risks.

HR Counsel – Layoffs, Restructuring, Provide advice to help the organization comply with a host of federal and Diversity and local laws that regulate employment relationships.

EEOC – Employer Rights Advise on the impacts of EEOC (Equal Employment Opportunity Commission) requirements as well as other Employment Law standards and requirements.

OTHER SERVICESLanguage Services Get assistance translating your organization’s material into Spanish or another language in order to reach new audiences.

Operations Management Conduct organizational review, measurement evaluations, and prepare recommendations to assist management in operating more efficiently and effectively.

Organization and Design Address the fundamentals of effective operations management in the areas of program design and evaluation, managing staff and volun- teers, team building and communication skills.

Process Improvement Analyze, review, and identify key accountability and communications issues with recommendations on clarified roles and responsibilities for employees.

Pro Bono Services Descriptions

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Capital One was founded on a simple principle: recruit great people and provide them

the opportunity to be exceptional. Because we believe so highly in the professional talents

of our associates, we created a way to share their talents with our nonprofit partners as

a way to maximize their ability to serve the residents of our communities. At the same

time, this experience provides our associates with professional development and personal

growth opportunities.

The most productive partnerships are between two organizations that share a

passion for the same vision. This practical, collaborative, mission-driven approach has

helped us grow and improve the program with each successive year. The following pages

provide examples of how Capital One has taken a leadership role in spreading the pro

bono ethic nationally and investing our talent locally to benefit thousands of adults and

children in local communities.

Community Impact

“I’ve enjoyed working with people on different teams that I normally wouldn’t work with.”

Volunteer

19 20

Capital One partnerships with national experts position the company as a leader in the

Pro Bono movement.

Corporation for National & Community Service

The President’s Council on Service and Civic Participation initiated a challenge to leverage

$1 billion in skilled volunteering and pro bono services from the corporate community. Led by the

Corporation for National and Community Service, A Billion + Change is the three-year campaign

designed to meet the challenge and redefine pro bono initiatives.

Common Impact

Through a partnership with Common Impact, a nonprofit organization helping global companies

and local non profits build stronger communities through employee engagement programs, to be

the primary sponsor of a major research study of nonprofit organizations. “We are thrilled to have

the support of Capital One, without which this substantial research effort would not be possible,”

said Theresa M. Ellis, founder and managing director of Common Impact.

Taproot Foundation

Capital One partners with the Taproot Foundation, the largest nonprofit consulting firm in

the country, to galvanize the commitment to expanding the pro bono ethic beyond the legal

profession to the rest of the professional community. The pro bono service movement has been

widely acknowledged as the form of corporate philanthropy that has the greatest untapped

potential to support the nonprofit community to maximize its brand awareness.

National Partnerships

Capital One invests in cross-sector partnerships with both national and local nonprofit

organizations to drive meaningful change in communities across the country.

Pro Bono Program — Our Partners

ACCION

Alexandria Community Trust

Big Brothers Big Sisters

Black History Museum

Boy and Girls Clubs of Greater

Baton Rouge

Centro Nia

ChildSavers of Richmond

Communities in Schools -

Richmond VA

College Summit

Consumer Federation of America

Cypress Hills

Daily Planet

DC College Access Program

Easter Seals

Enterprise Community Partners

Fair Chance

Central Virginia Foodbank

Friends Association

Girls, Inc.

Goodwill Greater DC

Goodwill Mid-Atlantic CEO Council

Heart of America

Higher Achievement

Housing Opportunities Made

Equal

Homestretch

Junior Achievement

Latin American Youth Center

Local Initiatives Support

Corporation

Maymont Foundation

Metropolitan Business League

New Ventures New Visions

Northern Virginia Family Services

Rebuilding Together

Richmond Public Schools

St Joseph’s Villa

Technology Resource Connections

VA Mentoring Partnership

Virginia Bar Association

Virginia Early Childhood

Foundation

Virginia Hispanic Chamber of

Commerce

William Byrd House

YMCA

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Case Study: Latin American Youth Center

The Opportunity

The Latin American Youth Center, in

Washington D.C., was applying for a

$2 million foundation grant. As part of the

decision process, the foundation required

the organization to provide an Integrated

Financial Plan.

The Pro Bono Investment

Capital One’s Treasurer, Steve Linehan, served

on LAYC’s board and reached out to his

Finance team to help the organization. The

Finance department was able to leverage

an innovative training program to give its

associates immediate, hands-on experience.

As part of Finance College’s Director’s

Program, a group of director-level associates

get exposure to all facets of the department

from senior leader-led seminars. At the

conclusion of the program, they engage in

a project to put their learnings into practice.

The LAYC Integrated Financial Plan became

their project.

Finance directors came together and

helped perform a comprehensive analysis

of the organization’s current financial

position, practices and policies. From

there, the volunteer team was able to make

recommendations and deliver an approved plan.

The Impact

Financial plans projected how LAYC will

achieve financial health were put into place

after approvals by the organization’s Finance

Committee and Board of Directors. The

Plans included multi-year pro forma income

statements, balance sheets, cash flows, and

debt principal and interest payment schedules

through FY2012. It also included funder-

specific, probability-adjusted revenue plans

that identified the fund raising pipeline and

gaps. And finally, it included contingency

plans that specified expense cuts, changes or

deferments if revenue plans were not realized.

LAYC now has the reports and planning tools

it needs to monitor and maintain its fiscal

health.

As a result of this project, LAYC was approved

for the $2 million grant.

Case Study: Goodwill of Greater Washington

“The input and value they provided was worth more money than we could afford. Our organization will grow because of the support of this team and Capital One.”

Catherine Meloy

President and CEO of Goodwill of Greater Washington

The Opportunity

Goodwill of Greater Washington had an IT

system that did not adequately serve the needs

of the entire organization. Associates from

Capital One’s IT department conducted an

assessment and helped Goodwill identify what

improvements could be made and offered

recommendations.

The Pro Bono Investment

Capital One associates comprehensively

assessed the state of information technology

at Goodwill of Greater Washington, which

included interviews with the CEO, department

heads, the IT consultant, and key stakeholders.

The team then presented final findings and

recommendations to Goodwill’s leadership team.

The Impact

As a result of the pro-bono strategic assessment,

significant improvements were made to overall

processes, infrastructure, risk management,

general procedures, and most importantly,

productivity. With the recommended strategy,

GGW realized more than $125K in annualized

savings by delivering more efficient IT services.

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Case Study: Cypress Hills Local Development Corporation

The Opportunity

Cypress Hills Local Development Corporation

(CHLDC)—a nonprofit focused on revitalizing

its Brooklyn neighborhood through economic

development, housing preservation and

supporting the positive development of its

youth and their families—needed to refine

and modernize its community messaging

and branding in order to more clearly and

consistently convey its mission, while fostering

more holistic resident engagement through

leadership, program utilization and social

activism. The CHLDC would utilize its updated

brand in communications with funders and

other external partners.

The Pro Bono Investment

Capital One’s Brand Corps volunteers,

consisting of a Brand Manager, two

Copywriters and a Graphic Designer, met

with the CHLDC executives and conducted a

work session to review its branding needs.

Before CHLDC could work on its approach

to communication and engagement, the

team helped CHLDC develop a brand

positioning statement to define its unique

value proposition in the marketplace and to

ensure all future marketing and fund raising

messages reflected this positioning to ensure

brand consistency across all channels.

The Impact

Building on the positioning exercise, the Brand

volunteers identified CHLDC’s major target

audiences and developed a communication

strategy for each segment.

With a positioning and segmentation

strategy in place, the next step was to

develop templated marketing materials,

including materials for the organization’s

25th anniversary gala. The Brand team

designed table-top decorations and coasters

with photos and personal messages from

program participants to help communicate

the organization’s story. The Brand volunteer

partnership has enabled the CHLDC to

strengthen its identity, improve outreach

methods, more strategically cultivate its

support base and ultimately better serve the

residents of Cypress Hills.

“The Capital One Pro Bono Volunteer program allows me to use knowledge I’ve gained throughout my career and apply it in a different way.”

Volunteer

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How to Apply

Nonprofit organizations who wish to apply for a Capital One Pro Bono project should follow the instructions below to complete and submit the application online.

1) Navigate to link: http://www.cybergrants.com/capitalone/probono

2) Enter email address/password

Note: this is the same as the monetary grant request log in

First-time users may click the link to set up a password. If you are a returning user and have forgotten your password, click the link to have it emailed to you

3) Select “Create a New Request” and fully complete fields

4) Once received, Capital One will acknowledge & follow-up directly regarding next steps

If you have questions about the application process, please click the “Need Support?”

button on the web page

Learn more about Capital One and its commitment to the community at www.capitalone.com/about