canadian magazine trends 2010
DESCRIPTION
Despite the recession, creating your own niche or B2B magazines is still a popular profession for journalists.TRANSCRIPT
Beat Reporting J0 313
1897 Magazines in Canada: (CARD)Of these: B2B/Niche magazines….account for about 775 of them
MAG FACTS:
86% of Canadians read magazines90% + teenagers and under-24 read magazines
What are the top 5 most successful Canadian consumer magazines in 2010?
1. Chatelaine 2. Canadian living 3. Readers digest 4. Macleans 5. Canadian house and home Source: Magazines Canada
Flare (8) Hello! Canada (9) Style at Home (10) Now (14) Toronto Life (19) lou lou (20) glow (21) eye weekly (37) Outdoor Canada 50
Other top 50 finishers --
B2B/Niche magazines…339 new ones launched in Canada last 5 years
Are you killing trees orAre you changing the face of your topic?--Michael Brooke, Concrete Wave magazine
Consider your magazine as a community:Start a Facebook pageJoin existing online groups/develop contacts there
Make sure no one else is doing this niche-Research!!! Chapters. Online.
Now that you have a beat…what the @#$% are you going to do with it?
Check Blackboard. All the documents and links That you need are there. Under Course InformationAnd Course Documents
The Groups: You submit the names today Your Editors? You’ll find out next week.
How to write your proposal:Check Black Board. Also..Read the ADDENDUM