Why choose webinars?Webinars are an interactive, innovative and relatively low-cost way to generate leads and engage with current and prospective clients. These online events offer many advantages over traditional media formats:

• Webinars provide cost-effective opportunities to promote products and services to a relevant target audience in a controlled environment.

• Extremely effective method of content marketing — communicating with customers and prospects to inspire loyalty and deliver important and helpful information.

• An excellent tool for training and demonstration.

Explore this exciting and interactive platform to share your business expertise with your prospects and clients…and gain exposure for your brand, product, expertise or business!

CANADIAN HR REPORTER SPONSORED WEBINARS

Offering a state-of-the-art webinar platform and turnkey solution for businesses looking to deliver helpful, interesting or educational content to customers and prospects.

While webinars offer a multitude of advantages to marketers, they can be dif�cult to successfully promote and manage. Many companies �nd the technology challenging and expensive, and don’t have access to an extensive enough database to procure a large audience.

That’s where Canadian HR Reporter comes in.

• First-class turnkey webinar solutions Carswell Professional Development Centre makes it easy, managing your program from start to �nish with full organizational and complete technical support.

• A complete solution to ensure success Canadian HR Reporter takes care of marketing, promotion, registration, technology and support, plus a web coordinator to assist the presenter and a moderator to �eld questions.

• Backed up by a full promotional program for exceptional results Our extensive database delivers the wide range of prospects to ensure the success of your webinar, including contact details for after-event follow-up.

• Maximizing potential for continued exposure Webinars can be archived for future viewing by those who could not attend the live event — a great added value for your clients and prospects!

Your business supplies the content and presents or hosts the webinar — and we do the rest.

Token Are virtual tickets purchased on behalf of another

CPD Center Brand Portal A microsite within the CPD Center specific to a business unit i.e. CHRR, COS, Lexpert, EYB etc.

VOIP Voice over IP. Audio delivered via the web

Teleconference Audio delivered via the telephone

Meeting Room Is the area within Adobe Connect that hosts our virtual events

Toggle Allows users to switch between English and French languages on the cpdcenter.ca

Webex Software that provides the ability to broadcast PowerPoint with audio

Webcast One way communication of either audio or video with no interaction with delegates

BUZZ WORDS

COMMON TERMSFront End – CPD Center Carswell Professional Development Center is a web portal designed to facilitate the registration of potential delegates. It serves as a marketing tool along with a live e-commerce gateway

Back End – Adobe Connect Is software used to create information and general presentations, online training materials, web conferencing, learning modules, and user desktop sharing. The product is entirely Adobe Flash based. All meeting rooms are organized into ‘pods’; with each pod performing a specific role (i.e. chat, whiteboard, note, etc.).

Software Provider – Refined Data Adobe Connect reseller and custom software developer

Promotion – eblast invitation Email promoting event to distribution list

Confirmation – Welcome email User receives Thank you email upon completing registration form. Email contains technical requirements

Follow Up – Reminder emailUser receives reminders one week, one day, 3 hrs and 15 min prior to meeting start time. Email contains technical requirements, option to add meeting to outlook, and a direct link to the meeting in Adobe Connect

Registration – Create an Account User will need to create a profile on cpdcentre.ca in order to register for events

CANADIAN HR REPORTER SPONSORED WEBINARS

invitation email

Social Media in the WorkplaceLearn how to properly set boundaries for employee social media use both in and outside the workplace

DESCRIPTION

landing page

course certificate

post event email

registration form

Course CertificateWe hereby certify that Test -Mkt1 Test -Mkt1

Name of participant

Actively participated in or completedthe following course

Compliance audits: The Key to Organization-wide HRSuccessTitle of course

For a duration of 1 hrNumber of hours

On January 30, 2014Date

YOUR LOGO HERE

full registrant list

A web portal designed to facilitate registration of potential delegates, serving as a marketing tool and a live e-commerce gateway. Includes:

• Account creation• Welcome messages (Con�rmation email and event

reminder noti�cations containing direct link to webinar)• Invitation and Reminder emails promoting event• Thank you email with a link to the presentation slides• Search functionality• Ecommerce (for paid Webinars only)• Branded web page• Customer/technical support• Full registrant list• Course certi�cate issued to attendees

AT THE FRONT END OF YOUR WEBINARTHE CARSWELL PROFESSIONAL DEVELOPMENT CENTRE

Includes:• software used to

create information and general presentations

• online trainingmaterials

• web conferencing, • learning modules • entirely Adobe

Flash-based.

AT THE BACK ENDADOBE CONNECT TO MAXIMIZE USER EXPERIENCE

PowerPoint Presentation Integration

Polls, Q&A, Participant and Presenter Screen

Adobe Connect Polling Questions

TOTAL VALUE: $27,550

PROMOTIONAL

• Skyscraper run-of-site hrreporter.com (one month - $2,010)

• Invitation Email Blast (12k contacts) ($3,195)

• Invitation Reminder Email Blast (12k contacts) ($3,195)

• Leaderboard or Skyscraper in four editions of Canadian HR Newswire (4 @ $1,010 = $4,040)

• Featured spotlight in two editions of Canadian HR Newswire (2 @ $1,030 = $2,060)

• Creation of a web page on hrreporter.com• Print advertising

(full page ad - $4,810)

VALUE: $19,310

DELIVERY

• Creation of a branded web page on cpdcentre.ca• Event Registration• 60 min session including Q & A• Live Moderator• Power Point Presentation Integration• File Share Options• Chat Modules• Branding throughout webinar content• Pre-webinar connectivity test for remote presenters• VOIP• Multiple presenter capability• Private chat area for Host and Presenter• Pre-recorded video clip (MP4 or F4V format)

integration into presentation

VALUE: $3,605

VALUE ADD

• Live video feed option• 3-5 Adobe Connect Polling Questions• 1-6 customized survey questions as part

of registration• Full registrant list provided within 48 hrs• Post email to all registrants containing

time-limited link to recording of event• Direct post-event queries and leads to sponsor

in archived period• Event archived for one year(full registrant

list at end of term)

VALUE: $4,635

2015 CANADIAN HR REPORTER WEBINAR PACKAGES GOLD LEVEL: $13,390

SKYS

CRA

PER

hrreporter.com

Canadian HR Newswire

LEADERBOARD

SKYS

CRA

PER

Terms and conditions• Webinar length up to 60 minutes including 15 minutes Q & A• 1 webinar per day• All marketing materials due 2 weeks prior to first promotion• PowerPoint slides due 1 week prior to event• max 1 eblast /day per target market segment• Webinar Attendance Limit of 500 seats

Contact our Account Executives at416-649-8841 | CarswellMedia.Sales@thomsonreuters.comThomson Reuters Canada Ltd.

TOTAL VALUE: $23,000

PROMOTIONAL

• Skyscraper run-of-site hrreporter.com (one month - $2,010)

• Invitation Email Blast (12k contacts) ($3,195)

• Invitation Reminder Email Blast (12k contacts) ($3,195)

• Banner in three editions of Canadian HR Newswire (3 @ $800 = $2,400)

• Featured spotlight in two editions of Canadian HR Newswire (2 @ $1,030 = $2,060)

• Creation of a web page on hrreporter.com• Print advertsing

(1/4 page Square ad - $2,930)

VALUE: $15,790

DELIVERY

• Creation of a branded web page on cpdcentre.ca• Event Registration• 60 min session including Q & A• Live Moderator• Power Point Presentation Integration• File Share Options• Audio Integration • Chat Modules• Branding throughout webinar content• Pre-webinar connectivity test for remote presenters• VOIP• Multiple presenter capability• Private chat area for Host and Presenter• Pre-recorded video clip (MP4 or F4V format)

integration into presentation

VALUE: $3,605

VALUE ADD

• Live video feed option• 2-3 Adobe Connect Polling Questions • 1-4 customized survey questions as

part of registration• Full registrant list provided within 48 hrs• Post email to all registrants containing

time-limited link to recording of event• Direct post-event queries and leads to sponsor

in archived period• Event archived for six months (full registrant

list at end of term)

VALUE: $3,605

TOTAL VALUE: $16,515

PROMOTIONAL

• Vertical run-of-site hrreporter.com (one month - $1,220)

• Invitation Email Blast (12k contacts) ($3,195)

• Invitation Reminder Email Blast (12k contacts) ($3,195)

• Square in two editions of Canadian HR Newswire (2 @ $590 = $1,180)

• Featured spotlight in two editions of Canadian HR Newswire (2 @ $1,030 = $2,060)

• Creation of a web page on hrreporter.com

VALUE: $10,850

DELIVERY

• Creation of a branded web page on cpdcentre.ca• Event Registration• 60 min session including Q & A• Live Moderator• Power Point Presentation Integration• File Share Options• Audio Integration • Chat Modules • Branding throughout webinar content• Pre-webinar connectivity test for remote presenters• VOIP• Multiple presenter capability• Private chat area for Host and Presenter

VALUE: $3,090

VALUE ADD

• 1-2 customized survey questions as part of registration

• Full registrant list provided within 48 hrs• Post email to all registrants containing

time-limited link to recording of event• Direct post-event queries and leads to sponsor

in archived period• Event archived for three months (full registrant list

at end of term)

VALUE: $2,575

2015 CANADIAN HR REPORTER WEBINAR PACKAGES SILVER LEVEL: $10,195 BRONZE LEVEL: $8,240