can you run a business on twitter?
TRANSCRIPT
Is it possible to run a business via Twitter?
The answer lies in the next 33 slides…
The Client: Chi Kitchen
The Duration : Feb & March’12
The Agency : Brandlogist Communications
1.Generating Leads
From people talking about oriental food
Potential New Customers
Potential New Customers
Potential New Customers
From people telling us they are in the same location
Location-based targeting
Location-based targeting
Location-based targeting
From our competitors
Competitor-based targeting
Competitor-based targeting
Competitor-based targeting
And getting back the old customers
And getting the old ones back
And getting the old ones back
The Cynics: “Oh! But, these are just conversations or leads. None of them probably converted…”
Brandlogist: “Taadaa..”
The Conversions
The Conversions
The Conversions
“Oh! Great – Sales are possible but, what did they really think about the experience?”
A brand wants repeat customers at the end of the
day!
The Feedback
The Feedback
The Feedback
The Feedback
Now,how about getting some influencers involved..
Talking to the right people
Talking to the right people
Talking to the right people
And yeah… We also got someone interested in working with us
Playing the role of the HR
Generating Leads
Client Conversions
Feedback
PR
HR
So from..
It’s all possible on Twitter
The quality and relevance of your conversations & followers on Twitter, make’s it possible for you to
run a business with it’s help
Takeaway
We are nowhere saying use only twitter or facebook or social media but the use of these mediums in an intelligent, smart way while integrating with your other mediums can help you build & run a great
business.
Disclaimer
And as someone said it best…
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