can you make a living in beer?€¦ · doing your own business •expand your existing business in...
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Can You Make a Living In Beer?
Blood, Sweat and Beers: A Homebrewer’s Life and a Beer Career
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You Want to Go Pro?
• Not “Homebrew done bigger”
• Pub brewer can be pretty close
• Making same recipes over and over
• Lots of cleaning, safety, paperwork
• Packaging is a Pain (Guess where new employees start!)
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Everyone Wants to Work in Beer
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What Does Brewer Make?
• Assistant Brewer: $18,000 - $32,000
– Same for entry level at production brewery
• Head Brewer: $40,000 - $75,000
– About the same for sales/marketing
• If you want to switch careers .....
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Working for a Brewery
• Hours: long/erratic/weekends
• Pay is not great
• There are rules:
– Business conduct
– DUIs, public behavior
• No matter what your title: you represent the brand
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Getting in the Door
• Resume avalanche
• Demanding interviews
• Have to perform
• How do you get noticed?!?
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Getting In the Door
Beer People:
• Like to Hire Beer People
• Like to Hire People They Know
• Volunteer! – Festivals, brewery, etc.
• Hang Out
• Be Patient
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Getting In the Door
Education/Credentials
• Demonstrate Your Dedication/Intention
• Set You Apart from the Crowd
• Take classes – online or live
• Get certification – TIPS/BASSETT, Cicerone
– Institute of Brewing & Distilling
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My Tortured Career
• Homebrewer/Organizer - 1991
• Siebel Institute Diploma in Brewing - 1995
1996 – All Beer All The Time
• Big City Brewing Co.
• Beer Writer
• Real Ale Festival
• Teaching about Beer/Brewing
2000 – Actual Job in Beer
• Zymurgy/New Brewer Editor
• BA Manager (publishing/marketing)
2008 - Founded Cicerone
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You Don’t Have to Work for a Brewery to be in the Beer Business!
• Distributors • Retailer • Suppliers (malt, hops, yeast, supplies, equipment) • Associations, Guilds • Festival/Event Organizer • Caterer • Publishing/Website/Advertising • Tour Guide • Woodworking
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Do What You Already Do ...
• Peter Whalen Insurance
• Graphic Design – Randy Mosher
• Legal – Glenn Rice
• Web Development – Jonathan Surrat
• Safety Engineer – Matt Stinchfield
• Marketing/Sales – Joanne Carilli, Julia Herz
• Writer/Publisher – Me, Stan H
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Multiple Jobs May be Needed
• Teach classes
• Run Real Ale Festival
• Write for various publications
• Write books
I am still doing this today!
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Running a Successful Brewery
• Is hard!
• Lots of knowledge needed
– Brewing science
– Brewing business
– Restaurant too?
• Regulated Fed, State & Local
• Unique businesses
• Josh Deth, Revolution
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Running a Successful Brewery
• Requires $$$.
• Not a cookie cutter operation
• Years of hard work
• And then it will require more $$$.
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Running a Successful Brewery
• Understand working capital! (Tony)
• Contingency Fund (Chicago Brewing Company).
• Keg Float (Ghost River)
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Assess Your Personal Assets
• Intellect
• Experience
• Work Ethic
• People Skills, Charm!
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Assess Your Personal Assets
• Have you ever
• ... spent more than $10,000 on something --
that fewer than 5,000 people have EVER done?
• ... owned your own business?
• ... been responsible for a project that was 10-times bigger than your annual paycheck?
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Assess Your Personal Assets
Options:
• Do it for someone else first!
• Do it small (Nano)
• Do it part-time
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Nano Brewery
• Small $ requirement
• Keep your day job
• Draft Only
• Tap room is key
• Long-term side business ...
• Or decide you LIKE the beer business and expand.
• Just remember ..... Just because you are selling all the beer you can make doesn’t mean you are succeeding!
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Nano Brewery
• Just remember .....
• Just because you are selling all the beer you can make doesn’t mean you are succeeding!
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Doing Your Own Business
• Expand Your Existing Business in to Beer/Brewing
• New Entity following Existing Beer Business Model – Bar, restaurant
– Distributor
– Supplier
• Apply Business Model from Another Business to Beer – Keg Rental
– Beer Tours
– Untapped
– DIY Kits
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Doing Your Own Business
• Equipment / supply sales
• Line Cleaning
• Events, tours, classes
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A Word of Caution
• Shipping Beer
– Not Easy
– May be Impossible!
• Don’t Build a Business Around Interstate Shipment of Beer!
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Can You Make a Living In Beer?
Blood, Sweat and Beers: A Homebrewer’s Life and a Beer Career