beer at home business plan powerpoint presentation
DESCRIPTION
Beer at Home Project 2TRANSCRIPT
BUSINESS PLAN
COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS
Beer home delivery service
Will be founded in
2009
By Julia, Lennie, Filip and Nicolas
With a capital of 75000 kr
COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS
Responsibility (we will pay particular attention not to deliver alcohol to under-aged teenager)
Motto: easy, quick and convenient delivery for people.
The customer is considered as the king.
MissionBeer at home is dedicated to become the new and main way of getting beer in Denmark. Beer At Home’s purpose is to provide an excellent and exclusive beer delivery service in Copenhagen. We aim to establish a significant market share of the beer retail sector in Copenhagen. The year 2 and 3 will be devoted to the expansion of the range of products and to the expansion of Beer at Home’s activity in Denmark.
Vision
Company values
Beer at Home is the next evolution of the delivery service in Copenhagen, and then in Denmark. It’s dedicated to become the Danish leader in retailing alcohol.
COMPANY PRODUCT MARKET STRATEGY
BusinessOrganization Board of Administrators
Julia, Filip, Nicolas, Lenniedefining the strategic directions and monitoring the activity
delivery man department of ordering service delivery man
FINANCIAL ANALYSIS
COMPANY PRODUCT MARKET STRATEGY
Beer at Home
Way to order:phone
internet
Fast and easy delivery service:beer (Carlsberg)most common
alcoholssnacks and condoms
Customer cardsUniqueness of
the serviceThe customer is
the king
General Presentation
FINANCIAL ANALYSIS
COMPANY PRODUCT MARKET STRATEGY
Proposed products
Carlsberg
Vodka
Bacardi
Snacks
Condom
s
Delivered
at Home !
CustomerSatisfaction
FINANCIAL ANALYSIS
COMPANY PRODUCT MARKET STRATEGY
Way to order
FINANCIAL ANALYSIS
COMPANY PRODUCT MARKET STRATEGY
Securing of loyal
customers
FINANCIAL ANALYSIS
EXTRASERVICE
COMPANY PRODUCT MARKET STRATEGY
Socio-cultural
Technological
EconomicalEthical
Political
External Environnement
FINANCIAL ANALYSIS
COMPANY PRODUCT MARKET STRATEGY
Market
FINANCIAL ANALYSIS
the key trends
• premium beer is constantly gaining market shares• biggest domestic players have very strong established market positions• total volume sales are declining• customers are turning themselves more and more often towards unusual and foreign beverages• high disposables incomes driving premium growth
COMPANY PRODUCT MARKET STRATEGY
Porter 5 forces
FINANCIAL ANALYSIS
Threats of new entry
Threats of substitutionHypermarket/discounters/pubs...
Supplier power (bargaining)Carlsberg
Buyer power (Bargaining)Customers target
Alcohol sales and delivery
service
COMPANY PRODUCT MARKET STRATEGY
Competitors
FINANCIAL ANALYSIS
Supermarket/Hypermarket
Bars/Pubs
Convenience stores
Independent food storesDiscounters
7-Eleven
Beer At Home
0
5
10
Competitors mapping
PriceRange of Products
COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS
Ansoff Market Extension DiversificationNew
Market
Market Penetration Product developmentAlcohol
sales market
Alcohol Alcohol delivery service
Ansoff Matrix
Se-ries1
0123456789
Beer at Home Product Life Cycle
COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS
P.L.C
- Widen the range of products- Extend Beer at Home activity
COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS
Assets 2009 2010 2011
Hypothesis Low Average High Low Average High Low Average High
Fixed Assets kr 45 000
kr 45 000
kr 45 000
kr 45 000
kr 45 000
kr 45 000
kr 45 000
kr 45 000
kr 45 000
Subtotal kr 45 000
kr 45 000
kr 45 000
kr 45 000
kr 45 000
kr 45 000
kr 45 000
kr 45 000
kr 45 000
Current Assets
stock Kr153 300
kr 229 950
kr 306 600
kr 229 950
kr 306 600
kr 383 250
kr 306 600
kr 383 250
kr 459 900
Subtotal kr 153 300
kr 229 950,00
kr 306 600
kr 229 950
kr 306 600
kr 383 250
kr 306 600
kr 383 250
kr 459 900
Total assets kr 198 300
kr 274 950
Kr351 600
kr 274 950
kr 351 600
kr 428 250
kr 351 600
kr 428 250
kr 504 900
Balance sheet
COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS
Liability 2009 2010 2011
Hypothesis Low Average High Low Average High Low Average High
Fixed Liabilities (capital)
kr 75 000 kr 75 000 Kr 75 000 kr 75 000 kr 75 000 Kr 75 000 kr 75 000 kr 75 000 kr 75 000
loan kr 143 250 kr 91 238 Kr 307 500
kr 91 238
Kr 307 500
kr 255 488 kr 307 500 kr
255 488 kr
203 475
endwement Kr 10 000 Kr 10 000 Kr 10 000 kr 10 000 Kr 10 000 kr 10 000 kr 10 000 kr 10 000 kr 10 000
result kr -29 950 Kr 98 713 kr -40 900 Kr 98 713 Kr -40 900 kr 87 763 kr -40 900 kr 87 763 kr
216 425
Subtotal kr 198 300 kr 274 951 kr 351 600
Kr 274 951
Kr 351 600
kr 428 251
kr 351 600
kr 428 251
kr 504 900
Current Liabilities
Subtotal kr - kr - kr - kr - kr - kr - kr - kr - kr -
Total liabilities
kr 198 300 kr 274 951 kr 351 600
kr 274 951
kr 351 600
kr 428 251
kr 351 600
kr 428 251
kr 504 900
COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS
Profit and Loss Account
Low Average High Low Average High Low Average High2009 2010 2011
kr -200,000.00
kr -
kr 200,000.00
kr 400,000.00
kr 600,000.00
kr 800,000.00
kr 1,000,000.00
kr 1,200,000.00
kr 1,400,000.00
kr 1,600,000.00
Sales
= Gross profit
= Added value
= Gross Operating Surplus
= Operating result
= Equity before interest and tax (EBIT)
= Net profit
COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS
Ratio
Ratio 2009 2010 2011
Hypothesis Low Average High Low Average High Low Average High
Profit Margin -6,03% 13,26% -4,12% 13,26% -4,12% 7,07% -4,12% 7,07% 14,53%
Return On Total Assets -15,10% 35,90% -11,63% 35,90% -11,63% 20,49% -11,63% 20,49% 42,86%
Inventory/Stock
Turnover323,81% 323,81% 323,81% 323,81% 323,81% 323,81% 323,81% 323,81% 323,81%
COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS
Ratio
Low Average High Low Average High Low Average High2009 2010 2011
-50.00%
0.00%
50.00%
100.00%
150.00%
200.00%
250.00%
300.00%
350.00%
Profit MarginReturn On Total AssetsInventory/Stock Turnover
COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS
Thank you for your attention