Business in art Can we learn from sports?

Gijsbregt Brouwer LinC Lab6 - Utrecht - August 25, 2014

Disruption

!

When will internet video overtake TV?

“That already happened.” -

Eric Scmidt, CEO Google

1 on 1

   1 to many

Many to many

Facts

Social networks world wide

0

300

600

900

1200

Facebook Whatsapp Linkedin Google+ Twitter Instagram Tumblr Pinterest Snapchat Vine

4060

70

199200

271300313

500

1320

Use of smartphone

Use of smartphone2010

82%

18%

2014

37%

63%

Mobile Desktop

Number of users of Runkeeper

0

8,75

17,5

26,25

35

2008 2009 2010 2011 2012 2013 now

30

23

9

6

2

00

All running apps combined

Far more than 100M downloads

Pump it

Mobile revolution

Trends 2nd decade 21st century

Tracking

"Sharing"

Fenced off

Smart real estate

Smart everything

Everything connected

All senses touched

Realtime world

Realtime world

Online = personal

Define personal?

2 cases

Outside is the new inside

Monopoly on sports?

Festivalization of the world

Offline = personal

Attention economy

Connecting offline & online

Creating memories

Creating memories

Concepting

More than sports

Business case?

Ticket price Globalization

New audiences

!

Pink it and shrink it

Activewear conquering the street

Performance Fitness

Wellness Lifestyle

Desportification of sports

Lululemon athletica

Nike womens

Under Armour

Sharing your looks

Instagram in Nike + app

NTC on Vine

Zero degree touch points

Business case?

More often Higher prices

New audiences

5 tips

Be personal

Be conceptual

Be flexible

Be connected

Be different

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