Campus Recreation Center

Aquatics Program Planning

The IssueThe Bédard Aquatics Center at CRC has an Olympic-sized pool that is primarily used in the winter by the swimming and diving team. The rest of the year, it is almost empty seven days a week—except for

the occasional lonely lap swimmer or students taking required physical education courses. How can we market this facility to students, faculty and staff, alumni, and community members to keep it busier?

Proposed ProgramsWill Likely Appeal To . . .

Students Faculty/Staff Community

Youth swim lessons X X

Adult swim lessons X X X

Youth stroke clinic X X

Lifeguarding course

X X

Masters swim team X

Aquacize X X X

Program Details

ClassCost for

Members

Cost for Non-

membersCourse

No.

Youth Swim LessonsPreschool with Parent (in water) $40.00 $52.00 001AYouth 6 - 8 years $40.00 $52.00 002AYouth 9 - 15 $40.00 $52.00 003A

Adult Swim Lessons (16 yrs. and over)Adult Beginner $45.00 $59.00 015AAdult Intermediate $45.00 $59.00 018AAdult Advanced $45.00 $59.00 021A

Other Aquatic ProgrammingYouth Stroke Clinic $100.00 $130.00 028ARed Cross Lifeguarding Course $125.00 $150.00 031AMasters Swim Team (18 and over) TBA TBA 030AAquacize Get Fit Fast $100.00 $130.00 029A

Fee Structure

Monthly YearlyParking/Month

Monthly Total

Yearly Total

Parttime/Graduate Students $20 $200 $10 $30 $320Faculty/Employees $40 $440 $15 $55 $620Alumni $50 $560 $18 $68 $776Community $60 $680 $24 $84 $968

Membership

Visits per Week

Never 1 to 3 4 to 6 Every Dau0

10

20

30

40

50

60

Chart Title

Srudents Faculty EmployeesAlumni Community

Where Do We Start?

•Campus Newsletter

•Brochures in student union

Students

•Information via interdepartmental mail to all faculty and staff

•Brochures in departmental offices

Faculty/Staff

•Mailing to local alumni

Alumni

•Local newspaper

•Mailing to families within five miles of campus

Community

Proposed Logo