campus farmers market an innovative partnership approach to building consensus and gaining approval...
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CAMPUS FARMERS MARKETAN INNOVATIVE PARTNERSHIP APPROACH TO BUILDING CONSENSUS AND GAINING APPROVAL
Michael J. Gulich, AIA, LEEDDirector of University [email protected]
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PURDUE UNIVERSITYWEST LAFAYETTE CAMPUS
Approximately 40,000 students and over 15,000 faculty and staff 381 buildings on campus in West Lafayette, IN Land grant college founded in 1869
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HISTORY OF FARMERS MARKETBACKGROUND
Started as a wellness initiative for Physical Facilities Original location for market was in a parking lot behind the Dauch
Alumni Center
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HISTORY OF FARMERS MARKETWEST LAFAYETTE CAMPUS
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HISTORY OF FARMERS MARKETWEST LAFAYETTE CAMPUS
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HISTORY OF FARMERS MARKETWEST LAFAYETTE CAMPUS
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2012 FARMERS MARKETGOALS
Increase foot traffic Increase vendor participation Increase customer base Increase success of the market
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2012 FARMERS MARKETSTRATEGIES TO ACHIEVE GOALS
Relocate market to a central location Make the market a destination Provide access to green space and benches
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2012 FARMERS MARKETDATE, HOURS, & LOCATION
Date: Thursdays from May thru October Hours: 11:00 AM to 3:00 PM Location: Centennial Mall
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HISTORY OF FARMERS MARKETWEST LAFAYETTE CAMPUS
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2012 FARMERS MARKETBENEFITS OF CENTENNIAL MALL LOCATION
High foot traffic area Central to the academic core Near Stewart Center for summer conferences Near short-term parking spaces
20 minute parking for Farmer’s Market Hardscape for vehicular parking Near green spaces and bench seating
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GREATER LAFAYETTE COMMERCEORGANIZATIONAL STRUCTURE
In 2006, a number of autonomous, local community-based, economic development organizations came together to form Greater Lafayette Commerce (GLC). GLC is built on five council pillars:
Economic Development Council Downtown Development Council Capital Resource Council Chamber of Commerce Council Workforce Development Council
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MARKET MANAGEMENTCONTRACT BETWEEN PURDUE AND GLC
GLC manages the market for Purdue and provides the following: Screens and contracts directly with vendors Hires Market Master Handles community advertising
VENDOR CONTRACT
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HTTP://WWW.LAFAYETTEFARMERSMARKET.COM/BECOMEAVENDOR.HTML
SPACE MANAGEMENT & ACADEMIC SCHEDULING
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PEDESTRIAN SAFETY IS #1 PRIORITY!!!
Time for Set-up Critical class change from 10:15 to 10:30 Have vehicles in location between 9:30 and 10:15
Time for Tear Down Critical class change from 2:20 to 2:30, 2:45 to 3:00, and 3:20 to 3:30 Have vehicles off Centennial Mall between 3:30 and 4:15
Conflicts for Centennial Mall August 23, 2012 – Art Print Sale
SPACE MANAGEMENT & ACADEMIC SCHEDULING
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STUDENT UNION
PURDUE MEMORIAL UNION
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STUDENT UNION
PARKING
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STUDENT UNION
GROUNDS DEPARTMENT
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STUDENT UNION
FOOD STORES
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POURING RIGHTS CONTRACT
PUBLIC HEALTH INSPECTOR
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PUBLIC HEALTH INSPECTOR
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PUBLIC HEALTH INSPECTOR
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CAMPUS SAFETY AND SECURITY
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PURDUE STUDENT FARM
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BIKE TENT INITIATIVE
PURDUE CYCLING CLUB
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BIKE TENT INITIATIVE
PURDUE CYCLING CLUB
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BIKE TENT INITIATIVE
PURDUE CYCLING CLUB
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BIKE TENT INITIATIVE
Stats for 4 WeeksDescription #People Served 221
Bikes Repaired 199
Maps Handed Out 86
Flats 5
Adjust Derailleurs 58
Adjust Brakes 55
True Wheel 26
Lube 32
Other 55
Referral 15
ENTERTAINMENT
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TOWN SQUARE
ENTERTAINMENT
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TOWN SQUARE
COMMUNITY SPACE
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COMMUNITY SPACE
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COMMUNITY SPACE
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COMMUNITY SPACE
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TOWN SQUARE
COMMUNITY SPACE
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TOWN SQUARE
PURDUE FARMERS MARKETGOALS AND REPORTING
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Purdue Sustainability Strategic Plan Short Term Goal Expand the on-campus Farmers Market and publicize its presence
and food selection.
AASHE STARS Public Engagement Tier Two Credit 12 Criteria: Institution hosts a farmers’ market for the community 0.25 points Applicability: This credit applies to all institutions located in areas that
are not otherwise served by an existing farmers market.