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Page 1: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Campus Abroad 2012

Page 2: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

Introduction

• Situation:

• Problems:

Jericoacoara, World Top 10 beach

Huge disparities in revenues distribution 2nd poorest area in Brazil

Presence of touristic activity

Impoverishment of the local community

Loss of power of the local community on its

own territory

HEC Montréal

2

Page 3: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

Our social objectives

Empower the local community

Create revenues for the bottom of the pyramid

Initiate volontarism services to help the Jijoca

community

HEC Montréal

3

Page 4: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

The core idea

Social implication Money

Culture preservation

Temporary job

Accommodation Sharing culture

4

HEC Montréal

Volunteers’ involvement Community’s involvement

Implementation of a volunteer tourism network in Jericoacoara

2 main stakeholders: when the supply meets demand

Page 5: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

The core idea

5

HEC Montréal

Implementation of a volunteer tourism network in Jericoacoara

Secondary stakeholders : the facilitators

Raphaël and his local tourism agency & the

Communautarian Association

International Organizations &

Schools

as volunteer attraction platforms as local project managers

Page 6: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Communautarian Association

School

Step 1 • Design the service offer

•  Facilitators :

•  Services beneficiaries :

6

Raphael local tourism agency

Health care services center

Equestrian School

3.  Design with the service beneficiary a job offer

4.  Send a job offer form to the organization affiliated or upload it on his platform

1.  Identify their needs 2.  Design a job offer : volunteer responsibilities & tasks,

experience needed, time spend locally needed…

5.  Help Raphael if needed 6.  Receive anyone that would like to become

a service beneficiaries

Page 7: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Communautarian Association

Carla and Fernanda

Step 2 • Design the accomodation network

•  Facilitators :

•  Local inhabitant hosts:

7

Raphael local tourism agency

Other local inhabitants

4.  Receive hosts application

5.  Fill the host accomodation form

6.  Create a calendar of accomodation availabilities

1.  Give their approval 2.  Identify their disponibilities (date, stay duration min-max) 3.  Identify their accomodation attributes & peripheric services offer (village

tour, cooking lessons….)

7.  Help Raphael if needed 8.  Act as a secondary contact base 9.  Receive any person who wants to

become a local inhabitant host

Page 8: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Communautarian Association

AIESEC

Step 3 • Promote the service offers

•  Facilitators :

•  Volunteer attraction platform:

8

Raphael local tourism agency

Projects Abroad SVI HEC

Montreal Others

1.  Contact the organization affiliated to upload the new service offers on their platform

2.  Upload the service offers

Page 9: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Communautarian Association

AIESEC

Step 4 • Reception of Volunteer applications

•  Facilitators :

•  Volunteer attraction platform:

HEC Montréal

9

Raphael local tourism agency

Projects Abroad SVI HEC

Montreal Others

1.  Promote the Jericoacoara destination

2.  Receive Volunteers’ application for services offers

3.  Transfer them to Raphaël

Page 10: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Communautarian Association

AIESEC

Step 5 • Confirmation of Service Offer availability

•  Facilitators :

•  Volunteer attraction platform:

HEC Montréal

10

Raphael local tourism agency

Projects Abroad SVI HEC

Montreal Others

1.  Receive Volunteer application

2.  Application scanning 3.  Send a Confirmation of

Services offer availability 4.  Verify that Volunteer’s

required accomodation type will be available

5.  Identify which Volunteer goes in which accomodation

6.  Send a Confirmation of accomodation availability

7.  Contact the Volunteer to tell him his application is received or not – send them a Confirmation Form

8.  Exchange Volunteer’s and Rapheal’s contacts to one another

Page 11: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Communautarian Association

Carla and Fernanda

Step 6 • Volunteer reception in Jericoacoara

•  Facilitators :

•  Local inhabitant hosts:

11

Raphael local tourism agency

Other local inhabitants

1.  First contact with the Volunteer (internet)

2.  Volunteer reception in Jericoacoara

3.  Accompany the Volunteer to his accomodation

8.  Help Raphael if needed 9.  Secondary contact base

4.  Receive the Volunteer 5.  Show him his accomodation 6.  Be hospitable and welcoming 7.  Offer peripheric services if

proposed

Page 12: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Communautarian Association

School

Step 7 • Volunteer stay in Jericoacoara

•  Facilitators :

•  Services beneficiaries :

12

Raphael local tourism agency

Health care services center

Equestrian School

3.  Offer peripheric services to volunteers (culinary tour, visits…)

1.  Accompany Volunteers from their accomodation to the service centers on their first day of work

2.  Week control of Volunteers’ and service centers’ satisfaction

4.  Find new facilitators if needed 5.  Secondary contact base

Page 13: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Communautarian Association

School

Step 8 • Satisfaction control & innovation

•  Facilitators :

•  Services beneficiaries :

13

Raphael local tourism agency

Health care services center

Equestrian School

4.  Control the accurancy between the job done and the center’s needs’ fulfillment

5.  Design new services ideas with services beneficiaries

6.  Contact the organization affiliated to upload the new services offers

1.  Submitt a filled satisfaction form 2.  Identify changes in the job offer that should be done 3.  Present the new needs that they have encountered

7.  Help Raphael if needed

Page 14: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Communautarian Association

AIESEC

Step 9 • Satisfaction control & communication

•  Facilitators :

•  Volunteer attraction platform:

14

Raphael local tourism agency

Projects Abroad SVI HEC

Montreal Others

1.  Gather Volunteers Satisfaction Form and send them to Raphaël

1.  Gather Services Benificiaries’ Satisfaction Form and send them to the affiliated organization

Page 15: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

A social business that benefits to everyone

15

Volunteer

Community

Raphaël

Internatio-nal Organiza-tion

Personal satisfaction and enrichment Helping others

Believing in the organization’s goals and values Being able to use skills and experience

Learning new skills/being in a stimulating new environment Doing interesting work

Feeling useful and needed Having fun

Improving the neighbourhood or community

Market Development Service Development

Acting within the organization’s goals and values Empowerment of the community Offering experience to volunteer

Generating revenus Promotion of his agency Service development Helping others

Getting revenus from accomodations rentals Receiving skilled and experienced volunteer to help at school, health centers etc. Culture transmission Empowerment

Page 16: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Implementation

5 W’s and 1 H’s approach WHO will be responsible for the implementation ?

WHAT are we suggesting ?

WHEN will it take place ? : Timeline HOW much will it cost ? : Budget

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HEC Montréal

Page 17: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Each stakeholder’s tasks - wrap-up

17

HEC Montréal

Raphaël

•  1. Design with the service beneficiary a job offer •  2. Send a job offer form to the organization affiliated or upload it on his platform •  3. Receive hosts application •  4. Fill the host accomodation form •  5. Create a calendar of accomodation availabilities •  6. Contact the organization affiliated to upload the new service offers on their platform •  7. Receive Volunteer application •  8. Application scanning •  9. Send a Confirmation of Services offer availability •  10. Verify that Volunteer’s required accomodation type will be available •  11. Identify which Volunteer goes in which accomodation •  12. Send a Confirmation of accomodation availability •  13. First contact with the Volunteer (internet) •  14. Volunteer reception in Jericoacoara •  15. Accompany the Volunteer to his accomodation •  16. Accompany Volunteers from their accomodation to the service centers on their first day of work •  17. Week control of Volunteers’ and service centers’ satisfaction •  18. Offer peripheric services to volunteers (culinary tour, visits…) •  19. Control the accurancy between the job done and the center’s needs’ fulfillment •  20. Design new services ideas with services beneficiaries •  21. Contact the organization affiliated to upload the new services offers •  22. Gather Services Benificiaries’ Satisfaction Form and send them to the affiliated organization

Page 18: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Each stakeholder’s tasks - wrap-up Communautarian

Association

• 1. Help Raphael if needed

• 2. Act as a secondary contact base

• 3. Find new facilitators if needed

• 4. Receive anyone that would like to become a service beneficiaries

• 5. Receive any person who wants to become a local inhabitant host

Local Hosts

• 1. Give their approval

• 2. Identify their disponibilities (date, stay duration min-max)

• 3. Identify their accomodation attributes & peripheric services offer (village tour, cooking lessons….)

• 4. Receive the volunteer

• 5. Show him his accomodation

• 6. Be hospitable and welcoming

• 7. Offer peripheric services if proposed

• 8. Be hospitable and welcoming

• 9. Offer peripheric services if proposed

Services Beneficiaries

• 1. Identify their needs

• 2. Design a job offer : volunteer responsibilities & tasks, experience needed, time spend locally needed…

• 3. Submitt a filled satisfaction form

• 4. Identify changes in the job offer that should be done

• 5. Present the new needs that they have encountered

International Association

• 1. Upload the service offers

• 2. Promote the Jericoacoara destination

• 3. Receive volunteers’ application for services offers

• 4. Transfer them to Raphaël

• 5. Contact the volunteer to tell him his application is received or not – send them a Confrrmation Form

• 6. Exchange volunteer’s and Rapheal’s contacts to one another

• 7. Gather Volunteers Satisfaction Form and send them to Raphaël

Volunteer

• 1. Fill the volunteers’ application form

• 2. Receive the confirmation Form

• 3. Contact Raphaël to plan his trip (travel dates etc.) and the arrival date in Jericoacoara

• 4. Arrive in Jericoacoara

• 5. Go to his accomodation

• 6. Go to his work station

• 7. Work 75% of the time and benefits from Raphaël agency services the 25%

• 8. Go back home • 9. Fill the Volunteer Satisfaction Form

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Page 19: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Types of forms needed

Host Accomodation

Types form From : local

hosts applicant To : Raphaël

Job Offer form From :

Raphaël and the service

beneficiaries

To : International Organization

Volunteer Application form (with accomodation

requirements)

From : Volunteer

To : International Organization

To : Raphaël

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Page 20: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Types of forms needed

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Confirmation of Accomodation

Disponibility form From:

Raphaël To :

International Organization

Confirmation Form

From : International Organization

To : Volunteer

Volunteer Satisfaction form

From : the Volunteer

To : International Organization

To : Raphaël

Service Center Satisfaction form

From : service

beneficiaries To : Raphaël

To : International Organization

Page 21: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

External organization affiliation process

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• ST : HEC Montréal • MT : HEC Montréal, Raphaël (empowerment) • LT : Raphaël Who ? •  Skype conferences How ? •  Contracts exchange What ? •  As soon as possible When ?

Page 22: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Risks and mitigation plans 1. If no volunteer is attracted 2. If Raphaël cannot do all his tasks 3. If satisfaction forms aren’t good

1. Promote the hosts’ accomodations network and implement it to still take revenus from hotels and distribute them to the locals 2. Ask Carla and Fernanda, or ask the Communautarian Association to find new facilitators 3. Be flexible: talk with people, identify problems, do needed changes, adapt processes to changes

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Page 23: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Budget •  Identify the accomodation costs and elaborate a clear structure à Accomodation Type = X reals/month

•  Calculate a daily budget for the volunteer (food & extras) •  Negociate the volunteer’s trip price with the international

organization •  Opportunty costs for Raphaël •  International organization margins •  Volunteer participation to the communautarian association

projects

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Page 24: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

Objectives The core idea Social Business Design Action plan

HEC Montréal

Timeline

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• Step 1 to 6

0-2 months

• Pilote project • Step 7 to 9 • Starting promotion in

Jericoacoara and worldwide • Be active on social medias :

groups you should like : ex…

2-8 months • Create your own website (webmaster needed – internally on Raphaël Agency website or Jericoacoara website) ex: http://www.icmse.org/-Internship-?lang=fr

8-12 months

Page 25: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

HEC Montréal

A social business that benefits to everyone

25

Volunteer

Community

Raphaël

Internatio-nal Organiza-tion

Personal satisfaction and enrichment Helping others

Believing in the organization’s goals and values Being able to use skills and experience

Learning new skills/being in a stimulating new environment Doing interesting work

Feeling useful and needed Having fun

Improving the neighbourhood or community

Market Development Service Development

Acting within the organization’s goals and values Empowerment of the community Offering experience to volunteer

Generating revenus Promotion of his agency Service development Helping others

Getting revenus from accomodations rentals Receiving skilled and experienced volunteer to help at school, health centers etc. Culture transmission Empowerment

Page 26: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

HEC Montréal

Our Social Objectives are reached

26

Empower the local community

Create revenues for the bottom of the pyramid

Initiate volontarism services to help the Jijoca

community

Page 27: Campus Abroad 2012 - WordPress.com · 2014-03-13 · Action plan HEC Montréal Communautarian Association AIESEC Step 3 • Promote the service offers • Facilitators : • Volunteer

HEC Montréal

Appendix

Potential international organizations

• Projects Abroad : www.projects-abroad.org/ (already contacted and interested)

• Services Volontaire International : www.servicevolontaire.org/ (already contacted and interested)

• Global Volonteer Network : www.globalvolunteers.org/ • Portail Humanitaire : www.portail-humanitaire.org • Globe aware : www.globeaware.org • Volunteer abroad : www.developingworldconnections.org/ • AIESEC : www.aiesec.org

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