campaign planning 2017 site...
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Marketing Communication
> Planning the ad campaign
•Audience / target
•Objectives
•Tone / style
•Medium/media
SegmentationDemographic• gender
• age
• ethnicity
• education
• occupation
• income bracket
Geographic• home
• Nielsen Area
Psychographic• lifestyle
• values
• personality
• feelings
• attitudes
Behaviouristic• purchasing
behaviour
• loyalty
• ownership
• repeat purchases
ethnicity
values
ownership
repeat purchases
education
occupationincome bracket
personality
feelingsattitudes
loyalty
Nielsen Area
2. AC Nielsen Areas
Area 1 = Oost- en West-Vlaanderen
Area 2 = Limburg, Antwerpen en Vl. Brabant
Area 3 = 30 gemeenten rond Brussel
Area 4 = Henegouwen en Waals Brabant
Area 5 = Luik, Namen en Luxemburg
MARKET
1. ACNielsen shoptypesF1F2NIF2IF3
1 23
45
Audience measurement and profiling
https://www.abc.org.uk/
www.nrs.co.uk/
NRS Social Grades
CIM.be
http://www.cim.be/fr/media/presse/authentification/r%C3%A9sultats/r%C3%A9sultats-public
http://www.rosseladvertising.be/fr/le-soir#brand-24