camerjam auto trader mobile automotive masterclasses
TRANSCRIPT
Presentation Title Slide 1
Auto Trader Mobile
Nick Gee
Mobile Director
http://www.autotrader.co.uk/mobile
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Growth of Auto Trader Mobile unique visitors
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iPad video
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Mobile makes consumers research more flexible, easier and quicker.
Auto Trader research – mobile survey 2011
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Marketing a mobile business
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Converting advertising into response
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Dealer video 1 - advertising
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Mobile - beyond advertising
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Dealer video 2 - tools
Presentation Title Slide 13
Product mix : App vs Mobile Web