KNOW YOUR PURPOSE

Engaging Your Tribe Using Social Media: 6 Tips (weadership.org)

MAKE & EMPLOY A MAP

SUPPORT YOUR TRIBE/S

FOLLOW GOOD NETIQUETTE

MEASURE, ADAPT & PERSIST

EMBRACE SERENDIPITY

Description Resources Cited Social Media is an ever-changing collection of tools that can be employed in infinite ways. A first step in using social media wisely is getting clear about what you seek to achieve – your fundamental purpose. Goals, strategies, tools, and tactics follow.

⁃ OpenDream: http://www.opendream.co.th/ ⁃ Love Not Yet (Film):http://www.youtube.com

/watch?v=BPkLrc9c1CM

Use tools to help you identify the communities you seek to reach and the relationships you would like to establish with them. Funnels, pyramids, concentric circles all work. Find the tool that works for you. Revisit often.

Identify and build on existing patterns. Go where your tribe is, use their tools, support them in achieving their goals – trust and influence with follow.

Three simple rules: 1) be relevant; 2) be generous; and 3) be interesting (or funny). Start there and see what happens!

Pay attention and take a risk now and then. Online social relationships can be amazingly valuable.

Social change is a marathon offline and online. Build skills, test approaches, document progress, share knowledge and keep going.

⁃ Rockford/Etsy case: http://www.etsy.com/blog/news/2013/etsy-and-rockford-team-up-on-craft-entrepreneurship/

⁃ Alamo Workforce Solutions (article & links): http://www.bizjournals.com/sanantonio/blog/morning-edition/2013/07/workforce-solutions-uses-social-media.html

Kristin Wolff & Maya Thornell-Sandifor, Social Policy Research Associates

⁃ Funnel: http://vpmarketingondemand.com/ wp-content/uploads/2013/03/Social-Media- Tips-Engagement-Funnel-960x720.jpg; Pyramid: http://www.socialmediamodels.net /wp-content/uploads/2011/04/SocialMedia Models_SocialEngagementPyramid.jpg; Circles:http://amysampleward.org/wp-content /uploads/2011/05/CommNetCrowd.gif ⁃ Seth Godin understands tribes and how to

interact with them. Just find his stuff. Start here: http://sethgodin.typepad.com/seths_ blog/files/TribesQA2.pdf ⁃ How about a recorded tutorial by HuffPo

blogger & entrepreneur Spencer Critchley specifically for workforce pros!)?: https:// spra.adobeconnect.com/_a148408/p9nf aqyb2k5/?launcher=false&fcsCont ent=true&pbMode=normal