california workforce association- the big picture: workforce & economic development

THOMAS P. MILLER AND ASSOCIATESTPMA-INC.com

The BIG PictureEconomic Development & Workforce Development in today’s worldCalifornia Workforce AssociationSept. 7, 2011

TPMA-INC.COM


• Trends in Economic Development & Workforce Development

• Best Practices • Next Practices• Your Questions

Today’s Session


OLD NEW

Location, Location, Location! Place, Place, Place! Quality of Life

Cheap Labor Credentialed Talent: Ready-made workforce with advanced skills; Focus on trades, certificates, degree +

How are the schools? What learning options are available?

Is job training available for my company? Is there a seamless skills alliance for our sector ?

Site Selection…not as straight forward as it used to be


OLD NEW

Incentives Incentives are under scrutiny; Workforce is an incentive

Should I invite workforce and education to the meeting?

Workforce and education are critical partners

Workforce plays an important role in economic development

Workforce system plays a proactive role in Business Retention & Expansion

We need data from LMI(traditional workforce data)

We need actionable, real-time data to describe and complement

We need to describe the past well to give us a picture of the future

We need to intervene sooner; more predictive models for actions and solutions

Economic Developers = Community Developers


WORKFORCE DEVELOPMENT

ECONOMICDEVELOPMENT

COMMUNITYCOLLEGES/HIGHER ED

BUSINESS & INDUSTRY

JOB SEEKERS

STUDENTS

Is this your community?


OLD NEW

Mass Recruitments, On-the-Job Training & Traditional Rapid Response

Serving Businesses through Entire Life Cycle; Layoff Aversion

“Job Developers” Single Point of Contact for Comprehensive Services to Business

Administering Individual Training Accounts Career Pathways & Sector Strategies to address skills mismatch

One-Stop Workforce Partners Partnerships Beyond One-Stop Workforce Partners

Traditional Workforce Data Actionable, Real-time Data Capabilities

Workforce Development

High-Impact Results and Analysis With…

• On line data and analytic tools• Customized Report(s)• Data Feeds• Consulting• Surveys

Actionable Real-Time Research for Critical Decisions

Critical Real-Time Demand and Supply Data

Including…

• Occupations• Industries• Skills• Education• Work experience• Career Level• Location• Green

Drives Critical Decisions Related to…

• Sector Strategies• Partner recruitment• Measuring Talent Supply and

Demand• Business attraction, expansion and

retention• Talent Identification and Attraction• Site selection• Improved Training and Education• Developing Workforce Strategy• Improving time and cost to hire

Data Analysis & Insights Action

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Indiana Supply and Demand on Monster - Energy New Resumes Job Postings Resumes YoY Job Postings YoY

For These Customers…

• Public Sector, Education and Military

• Economic Development Organizations

• Foundations, consultants, think tanks


• Partnerships among Federal Agencies– Joint planning– Joint funding

• Early Warning• WIA Reauthorization• Workforce Innovation Grants

Cues from USDOL


Engaging Economic Development

• Ingredients for Building Effective Relationships – Trust– Transparency– Responsiveness– Respect– Consistency

• Must move beyond transactional relationships• Leadership support and formal commitment


Engaging Economic Development

• Focus on skill sets; matching industry with talent

• Providing real-time information to companies

• Fast, efficient and purposeful; finding new tools to work together in a tough economy

• Moving beyond requirements of workforce system; performance will come


A Strategic Regional Approach to Help Businesses Survive, Succeed and Grow

Case Study


BRN PARTNERSLocal/State

Government and Agencies

Chambers of Commerce

Economic Development Organizations

Workforce Development Organizations

Universities, Community

Colleges & CTCs

Social Services & Non profits

Any organization with a service, program, incentive or support that could help a business and its workers

survive and succeed.


The BRN Mission

• to help regional businesses keep and create jobs

• unparalleled strategic & collaborative approach

• client-centered approach to solving problems and expanding opportunities

• transcends individual programs, service silos and bureaucracies to focus on meeting the complete business service needs of the client


The BRN CommitmentPartners agree to . . .

• Buy into and support the BRN philosophy– “ego”-less– client-centered

• Actively help identify targets & promote BRN• Operate confidentially and professionally• Keep up-to-date on trends & partner programs


The BRN Building Blocks

• A step-by-step process for identifying, targeting and reaching out to regional businesses

• Business data, News sources, Partner Referrals

• Technology & Collaboration Tools for managing client prospecting and internal partner communications

• A shared philosophy – a working partnership


BRN Methodology

• Target companies are identified and circulated to the partners

• Partners choose companies to interview

• Teams are selected based on knowledge and contacts within the targeted company

• Team leader corresponds with the company and sets date for the interview


BRN Methodology

• Conduct interview; Enter data into a shared system• Distill main Challenges & Opportunities; Distribute

to all partners • Partners respond with services each can contribute• Create comprehensive services menu to Company• Company selects services and priorities; Final

implementation plan put into motion• Maintains long-term relationship with company


CASE STUDY:

http://www.conexusindiana.com/


RLI to Help Shape Energy Training Programs

Client Project Sample Data

Conexus Indiana, an economic development initiative focused on emerging opportunities in advanced manufacturing and logistics

Challenge: Find data, including skills, about current, in-demand Energy jobs to help shape training programs.Solution: Research about the Energy sector workforce supply and demand, including skills and competencies most in demand by Indiana employersOutcome: Results and insights used to shape new Energy training programs at community colleges, inform high school guidance counselors about appropriate coursework and skills for Energy careers

Certification or Other

High School

Associates or Some College

Bachelors or Higher

8%

18%

31%

43%

5%

14%

13%

68%

Education Requirements: Energy, Indiana

Job Postings

Resumes


Indiana Regions% of Indiana

Postings YoY

Indiana n/a 9%

Indiana Wired 5% 38%

Region 1 9% 4%

Region 2 8% 23%

Region 3 13% 86%

Region 4 8% 51%

Region 5 42% -16%

Region 6 2% 38%

Region 7 5% 243%

Region 8 4% 54%

Region 9 11% 38%

Region 10 2% 57%

Region 11 7% -7%

Indiana Job Postings on Monster - Energy, Sep 07 - Sep 08

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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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Average Length of Job Postings on Monster - Indiana, Energy

2007 2008


Certification/ Indiana

Rank Study Indiana WIRED 1 2 3 4 5 6 7 8 9 10 11

1 Six Sigma 1 2 7 2 2 2 2 1 2 5 1 3 22 Lean 2 1 4 1 3 1 3 2 6 2 5 1 13 BSME 3 3 1 4 1 3 4 0 1 1 2 2 64 SAP 4 8 2 7 11 8 1 3 7 0 0 0 55 PE 5 7 5 3 6 7 5 0 4 6 0 0 126 Black Belt 6 4 10 5 5 4 6 0 0 4 10 0 47 Green Belt 7 6 8 6 8 6 7 4 0 0 11 0 38 BSMET 8 0 0 15 4 0 11 0 9 3 6 0 09 Forklift 9 0 11 8 9 0 12 7 0 7 3 0 8

10 CPM 10 0 0 13 12 0 13 5 5 0 8 0 911 CPIM 11 0 9 9 0 0 16 6 0 0 0 5 712 DMAIC 12 5 12 10 0 5 17 0 0 0 9 0 1013 BSIE 13 0 0 16 0 0 20 0 3 0 7 4 014 APICS 14 0 6 12 7 0 18 0 0 0 15 0 1115 ASQ 15 0 3 14 13 0 14 0 0 0 12 0 016 EIT 16 0 13 0 0 0 10 0 8 0 13 0 017 PMP 17 0 0 0 14 0 8 0 0 0 14 0 018 CQE 18 0 14 11 10 0 19 0 0 0 16 0 019 OBD 19 0 0 0 0 0 22 0 0 0 4 0 020 PMI 20 0 0 0 0 0 9 0 0 0 0 0 021 A+ 21 0 15 0 0 0 21 0 0 0 0 0 022 SME 22 0 0 0 0 0 15 0 0 0 0 0 023 NERC 23 0 0 0 0 0 23 0 0 0 0 0 0

Top 25 Key Energy Certifications/Studies in Demand on Monster - Indiana, Sep 07-Sep 08 by percent of highest occurrence in job posting bodies

Region

RANK CERTIFICATION/ INDIANA INDIANA REGION STUDY WIRED 1 2 3 4 5 6 7 8 9 10 11

9 FORKLIFT 9 0 11 8 9 0 12 7 0 7 3 0 8


The Next Practice: Communication

• Social Media • Need to tell people from a unified front

what this engagement will mean• Engage in conversation about these

topics- your community is changing• Listening- #youbetterbe


The Next Practice

• Power of Data

• Real-time Labor Information

• Targeted Industry Analysis

• Power of Engagement

• Leveraging resources…More with Less

• Regionalism and Partnerships - no more silos


Tom MillerPresident/[email protected]

Jessica BorzaVice President ofWorkforce [email protected]

Victoria HirschbergSenior Project [email protected]

Questions?

Join the conversation with us on Linkedin & Twitter @ tpma_inc