california riding magazine magazine riding · magazine, as well as outside publications and other...
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Dear Equine Advertiser:
We are pleased to send you a complimentary California Riding Magazine, along with pertinent advertising information.
California Riding Magazine’s monthly press run is 20,000 and is distributed FREE throughout the State to over 700 horse-related locations (i.e. tack & feed stores, equestrian centers, events). In addition, Riding Magazine has over 1300 paid subscribers, and is sent via direct mail to more trainers, breeders, and other industry leaders than any other free California equine industry publication.
Our extensive editorial content covering a wide variety of breeds, disciplines and information in each issue makes Riding Magazine very popular with its readers. Riding Magazine features articles of local and regional news, young and adult riders of the month, training articles, event calendar, and much more. We can also arrange to interview clients or review products to help our advertisers with their marketing needs - please contact us for details.
Readers range from 8-80 years of age, with a household annual income averaging $100,000+. Riding is for everyone - our magazine covers all breeds and disciplines as often times equestrians will change disciplines as they learn about the wide variety of equestrian sports available to them.
We employ our own in-house graphic designers who can create your ad for Riding Magazine, as well as outside publications and other advertising needs including logos, web design and corporate identity. Thank you for considering California Riding Magazine, your best resource for regional advertising to reach the California horse market!
2015 EDITORIAL SCHEDULESubject to Change • Deadline is the 1st of the month prior to issue date.
JANUARY• Hunter/Jumper Congrats ads • HITS Thermal Circuit • Breeders • Horse Expo Pomona
FEBRUARY• Hunter/Jumper • HITS Thermal Circuit • Horse Expo Pomona
MARCH• Eventing •Fashion • Insurance
APRIL• Dressage • Del Mar Nationals • World Cup Finals
MAY• Spanish Horses & Special Breeds • Barns, Footing & Equipment
JUNE• Hunter/Jumper • Real Estate • Horse Expo
JULY• Trainers • Nutrition & Fitness for Horses & People
AUGUST• Dressage • Therapeutic Products & Services
SEPTEMBER• Andalusians • Education • Artists • Photographers
OCTOBER• Eventing • Fashion • Gift Buyer’s Guide
NOVEMBER• Tack Trends • Gift Buyer’s Guide
DECEMBER• Parade of Champions • Breeders • Gift Buyer’s Guide
• DEMOGRAPHICS - Riding Magazine readers range from 16 to 75 years of age, with an average income of $100,000. They are horse enthusiasts from casual pleasure riders to competitive riders in all sports - driving, jumping, dressage, combined training, cutting, reining, penning, etc... California equestrians have a high level of discretionary income and spend an average of $8,500 a year on their horses.
• CIRCULATION & DISTRIBUTION - Riding’s monthly press run is 20,000. The magazines are mailed via bulk mail to close to 1,300 paid subscribers. The subscription list reads like the who’s who of the horse world in California, including two dressage olympic team members and the two top reining trainers in the nation. The remainder are distributed FREE, compliments of feed stores and equestrian centers throughout California. In its 21st year, the magazine has continued to grow in size, distribution and popularity.
• SHOW CALENDAR & CLUBS/ASSOCIATIONS - A comprehensive show calendar and event calendar is included in each issue. Riding includes this calendar at no charge to show organizations, clubs and associations. Readers will refer to Riding throughout the month for information and contact numbers regarding upcoming events.
• ADVERTISING & PROMOTION - Riding Magazine is promoted year long in the California Horseman’s Directory, various horse show programs and other equine publications.
• OUR WEBSITE ADDRESS IS - www.ridingmagazine.com - Photo ads and classified ads are immediately put on our website. We also offer display ads with hotlinks on our website. Riding’s Publications is constantly developing and offering new digital services, check out our website to find out more information.
Call us toll free at 888.272.0472 for your advertising needs.
