california pizza kitchen opens first “next chapter ... · california pizza kitchen opens first...

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CALIFORNIA PIZZA KITCHEN OPENS FIRST “NEXT CHAPTER” RESTAURANT IN MASSACHUSETTS SHOWCASING INNOVATIVE NEW MENU AND DESIGN AT MARKETSTREET LYNNFIELD LOCATION CPK’s reimagined dining experience offers a contemporary, relaxed atmosphere and expanded menu featuring fresh and seasonal ingredients, inventive main plates, hand-crafted cocktails and local brews BOSTON – July 25, 2016 California Pizza Kitchen (“CPK”), the authority in creative dining with a California vibe, announced today the opening of its first “Next Chapter” restaurant in Massachusetts. Located at MarketStreet in Lynnfield (1150 Market St., Lynnfield, MA 01940), the new restaurant features CPK’s contemporary new look and reimagined menu featuring high-quality, fresh and seasonal ingredients, inventive main plates, hand-tossed artisan pizzas, craft cocktails, local brews and more. The elevated dining experience is part of CPK’s transformational “Next Chapter” initiative that continues to roll out to CPK restaurants nationwide. “We are excited to introduce our Boston-area guests to California Pizza Kitchen’s ‘next chapter’ with the opening of our new restaurant at MarketStreet in Lynnfield,” said G.J. Hart, executive chairman and CEO at California Pizza Kitchen. “This restaurant showcases our reimagined dining experience, from our contemporary new look that offers a relaxed, California feel, to our incredible new dishes like hearth-roasted halibut and a fire-grilled ribeye that celebrate innovation, seasonality and a little something deliciously unexpected. We look forward to being a part of the North Shore community and welcoming our local guests to experience what’s new at CPK.” To celebrate the restaurant’s grand opening, this morning CPK hosted an official ribbon cutting and ceremonial pizza slicing with the Lynnfield Chamber of Commerce, Chief of Police David Breen, Town Administrator Jim Boudreau and community partners from Townscape and Haven from Hunger. Alongside classics like the Original BBQ Chicken Pizza, salads and pastas, highlights of CPK Lynnfield’s menu include: Fire-Grilled Ribeye cooked with house-made pinot noir sea salt, topped with creamy bleu cheese butter and served with roasted fingerling potatoes and lemon-garlic wild arugula salad Hearth-Roasted Halibut, wild caught from Alaska and roasted on a cedar plank with butternut squash farro, grilled asparagus and baby kale Roasted Garlic Chicken with Seasonal Vegetables, a crispy-skin chicken breast in lemon-garlic sauce, with a medley of the season’s freshest vegetables Rotating, featured seasonal dishes, hand-tossed pizzas and more

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Page 1: CALIFORNIA PIZZA KITCHEN OPENS FIRST “NEXT CHAPTER ... · california pizza kitchen opens first “next chapter” restaurant in massachusetts showcasing innovative new menu and

CALIFORNIAPIZZAKITCHENOPENSFIRST“NEXTCHAPTER”RESTAURANTINMASSACHUSETTSSHOWCASINGINNOVATIVENEWMENUANDDESIGN

ATMARKETSTREETLYNNFIELDLOCATIONCPK’sreimagineddiningexperienceoffersacontemporary,relaxedatmosphereandexpandedmenufeaturingfreshandseasonalingredients,inventivemainplates,hand-craftedcocktailsandlocalbrews BOSTON–July25,2016–CaliforniaPizzaKitchen(“CPK”),theauthorityincreativediningwithaCaliforniavibe,announcedtodaytheopeningofitsfirst“NextChapter”restaurantinMassachusetts.LocatedatMarketStreetinLynnfield(1150MarketSt.,Lynnfield,MA01940),thenewrestaurantfeaturesCPK’scontemporarynewlookandreimaginedmenufeaturinghigh-quality,freshandseasonalingredients,inventivemainplates,hand-tossedartisanpizzas,craftcocktails,localbrewsandmore.TheelevateddiningexperienceispartofCPK’stransformational“NextChapter”initiativethatcontinuestorollouttoCPKrestaurantsnationwide.“WeareexcitedtointroduceourBoston-areagueststoCaliforniaPizzaKitchen’s‘nextchapter’withtheopeningofournewrestaurantatMarketStreetinLynnfield,”saidG.J.Hart,executivechairmanandCEOatCaliforniaPizzaKitchen.“Thisrestaurantshowcasesourreimagineddiningexperience,fromourcontemporarynewlookthatoffersarelaxed,Californiafeel,toourincrediblenewdisheslikehearth-roastedhalibutandafire-grilledribeyethatcelebrateinnovation,seasonalityandalittlesomethingdeliciouslyunexpected.WelookforwardtobeingapartoftheNorthShorecommunityandwelcomingourlocalgueststoexperiencewhat’snewatCPK.”Tocelebratetherestaurant’sgrandopening,thismorningCPKhostedanofficialribboncuttingandceremonialpizzaslicingwiththeLynnfieldChamberofCommerce,ChiefofPoliceDavidBreen,TownAdministratorJimBoudreauandcommunitypartnersfromTownscapeandHavenfromHunger.AlongsideclassicsliketheOriginalBBQChickenPizza,saladsandpastas,highlightsofCPKLynnfield’smenuinclude:

• Fire-GrilledRibeyecookedwithhouse-madepinotnoirseasalt,toppedwithcreamybleucheesebutterandservedwithroastedfingerlingpotatoesandlemon-garlicwildarugulasalad

• Hearth-RoastedHalibut,wildcaughtfromAlaskaandroastedonacedarplankwithbutternutsquashfarro,grilledasparagusandbabykale

• RoastedGarlicChickenwithSeasonalVegetables,acrispy-skinchickenbreastinlemon-garlicsauce,withamedleyoftheseason’sfreshestvegetables

• Rotating,featuredseasonaldishes,hand-tossedpizzasandmore

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Forthosewithspecificdietaryneeds,CPKalsohasoptionsthatareunder650calories,vegetarianand/orgluten-free.Wealsoprovideallergeninformationtothosewithfoodsensitivities.Forthecompletemenu,visitwww.cpk.com/menu.Craftcocktails,premiumwinesandlocalbrews

CPK’snewhand-craftedcocktailsfeaturepremiumalcoholswithfreshfruitpuréesandherbs,suchasCaliforniaRoots,madewithfreshavocado,shakensmoothwithSvedkavodka,mintandlime,withafennelsaltrim;BlueberryGingerSmash,withfreshmuddledblueberries,limeandcranberrywithJackDaniel’sTennesseeWhiskeyandDomainedeCantonGinger;andmore.Featuredfresh-madesangriasincludeOrchardSangria,arefreshingblendofwhitewine,St.GermainElderflower,MoninStoneFruit,orange&cranberryjuice,Red-BerrySangria,witharichblendofredwine,RémyVSOP,MoninBlackberry,raspberrypurée,cranberryjuiceandlemonadeandtheseasonalHarvestSangria,madewithacrisp,uniquemixofBacardiSuperiorRum,St.GermainElderflowerandKendall-JacksonChardonnaywithmuddledgrapes,basil&freshagavesour.EnjoyyourfavoriteorsampleallthreewithCPK’snew

SangriaFlight.The“NextChapter”menualsoincludesanupdatedwinelistfeaturingpremiumCaliforniawinesfromBuenaVista,MarkWest,Sonoma-Cutrer,NapaCellarsandCPK’scustomblendbyKOZ.Forthoseseekingsomethingbubbly,LeGrandCourtâgeBlancdeBlancsBrutisalsoavailable.New,featuredbeersincludespecialtyandseasonalbrewsfromBoston-basedSamuelAdamsaswellasbeersfromregionalbreweriessuchasSeaDog,Allagashandothers.ModerndesignshowcasesCPK’snewlookwithsustainableelements,localartworkWithafocusonsustainablematerialsandreclaimedelements,CPK’snewLynnfieldlocation’sdesign-forwardspacecreatesanupscaleandrelaxedenvironmenttodineandunwind.Theapprox.6,500sq.footrestaurantspacefeaturesanopenkitchencenteredaroundtheopen-hearthpizzaoven,whereguestscanwatchtheirmealspreparedfreshfromscratcheveryday.Naturalelementslikereclaimedwoodseating,anaturalherbgarden,colorfuldécorandartworkoflocallandmarksaddstotherestaurant’srustic,moderndesignandneighborhoodfeel.Acoveredpatiooffersaninvitingoptionforalfrescodining.

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PickingupthepacewithnewLunchDuosForaquickandsatisfyinglunch,CPKLynnfieldoffersLunchDuos,whereguestscanpairlunch-sizedversionsofafavoritepizzaorsandwichandasouporsalad.LunchDuosgiveguestsagreatvalue,withmorethan80fresh,made-to-orderoptionstomix,matchandenjoyinthemiddleoftheirtime-challengeddays.SatisfactionguaranteedThenewCPKmenuencouragesdinerstoseekuniqueandseasonalflavorcombinationsandoffersaMenuAdventureGuarantee:Ifaguesttriesanewdishandisnotsatisfied,itwillbereplacedwithhisorherfavoriteitemfromtheCPKmenu.CPKidspartiesCPKoffersaspecialprogramthatallowskidstoplaychefandmaketheirownpizzafromthefreshestingredients,whilegettingcreativeandlearningaboutfoodalongtheway.Perfectforbirthdayparties,CPKidspartiesincludeaVIP-stylebehind-the-counterrestauranttour,amealanddessertfromtheaward-winningCPKidsmenu,souvenirsandacertificateforafreeCPKidsMealforeachchild’snextvisit.CPK’sreimaginedmenuisnowalsoavailableatitsothergreaterBoston-arealocations,includingthePrudentialCenter,SouthShoreMall,LindenSquareandNatickMall.CPKopeneditsfirstlocationintheNortheastatPrudentialCenterin1993.FollowCPKonTwitterat@calpizzakitchen(#NEWCPK),Instagramat@californiapizzakitchenandlikeusonFacebookatwww.facebook.com/californiapizzakitchen.DownloadCPK’sPizzaDough®RewardsappforiTunesandAndroidandcheckintobeginearningrewardsfordiningcreatively.Foradditionalhigh-resimages,pleasevisit:http://webhost.cpk.com/vtour/AboutCaliforniaPizzaKitchenIn1985,CaliforniaPizzaKitchen(CPK)openeditsfirstrestaurantinBeverlyHillsandintroduceddinerstoinnovativeCalifornia-stylepizza.Sincethen,CPKhaslaunchedwhathasbecomeaglobalbrandknownforcreativeCaliforniacuisine.Today,CPKisapproaching300restaurantsin15countriesand218citiesaroundtheworld.Dedicatedtoauniquediningexperience,CPKisnowintroducingitsNextChapterfeaturingreimaginedmenus,openkitchens,anduniquerenovationsinallrestaurantsacrossthecountry.FormoreinformationonCaliforniaPizzaKitchen,visitcpk.com.

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CaliforniaPizzaKitchenatMarketStreetLynnfield1150MarketSt.Lynnfield,MA01940HoursofOperationSun-Thurs11:00a.m.-10:00p.m.Fri-Sat11:00a.m.-11:00p.m.MediaContacts:ToniLeighCaliforniaPizzaKitchenPublicRelations310.342.4715cpkmedia@cpk.com

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MelissaPennCoastPublicRelationsforCPK323.605.3361(mobile)[email protected]