California Pizza Kitchen

California Pizza Kitchen

Econ 296Ryohei Suzuki

Econ 296Ryohei Suzuki

California Pizza Kitchen

California Pizza Kitchen

• food & beverage

• casual dining restaurant chain

ProductsProducts• pizzas, pastas, salads, specialities, and deserts

Mission StatementMission Statement

R...respect

O...opportunity

C...community

K...kindness

HistoryHistory• started in 1985

• Rick Rosenfield and Larry Flax

• Beverly Hills, California, USA.

History 2 History 2 • pooled $200,000 in bank

loans (in1985)

• almost the restaurant was a success

• 26 CPKs in the world (by1992)

History 3 History 3

• in 1992, PepsiCo paid $100 million for 67% of the chain

• 15 stores(1993), and 28 in the following the year

Today’s CPKToday’s CPK

• 14,800 employees

• 230 restaurants

• United States, Japan, China, Indonesia, Malaysia, Mexico, Philippines, Singapore, South Korea, United Arab Emirates

New itemsNew items

• Cabo crab cakes

• Pesto chicken

• The meat cravers

• Cheese burger pizza

ServicesServices

• exchange the food for a favorite one.

• Kama’aina

Thank youThank you

ReferencesReferences

• http://findarticles.com/p/articles/mi_hb5682/is_200404/ai_n23721902/

• http://en.wikipedia.org/wiki/California_Pizza_Kitchen

• http://www.zimbio.com/pictures/oMR2puByPwi/California+Pizza+Kitchen+Grand+Opening+Preview/2bnQObBgopp/Larry+Flax

• http://www.cpk.com/menu/new-items/

• http://www.cpk.com/about/