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Your Marketing Insights
Calendar 2019 - 2020 US
JULY 2019
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
27.
28.
29.
30.
31.
01.
SPORT EVENTUEFA Champions League Final
02.
03.
04.
05.
06.
MARKETING EVENTConversion Elite
07.
SPORT EVENTFIFA Women’s World Cup
begins
08.
EVENTQueen’s BirthdayWorld Gin DayWorld Oceans DaySPORT EVENTBelmont Stakes
09.
INSIGHTSearches for ‘six pack’ or
‘ab workouts’ peak
10.
EVENTDiabetes Awareness Week
11.
12.
13.
14.
SPORT EVENTEuropean Games beginMUSIC EVENTIsle of White Festival begins
15.
AWARDSMTV Movie & Television AwardsINSIGHTPeak in Royal Ascot searches
16.
MUSIC EVENTIsle of White Festival endsEVENTFather’s Day
INSIGHTUK domestic holiday searches start to peak
17.
18.
SPORT EVENTRoyal Ascot beginsMARKETING EVENTeTail Europe
INSIGHTBikini searches peak Ice lolly searches peak
19.
20.
21.
SEASON CHANGESummer Solstice
22.
SPORT EVENTRoyal Ascot ends
23.
24.
25.
26.
MUSIC EVENTGlastonbury Festival begins
27.
28.
INSIGHTSearches for rooftop bars peak
29.
INSIGHTOutdoor activity & camping searches peak
30.
SPORT EVENTEuropean Games endMUSIC EVENTGlastonbury Festival ends
LGBT PRIDE MONTH - NATIONAL SAFETY MONTH - MEN’S HEALTH MONTH
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
01.
SPORT EVENTWimbledon beginsINSIGHTGay Pride terms peak in the
week before the event
02.
EVENTHampton Court Flower
Show begins
03.
INSIGHTPeak in searches for new
jobs04.
SPORT EVENTGoodwood Festival of
Speed begins HOLIDAYFourth of July
05.
INSIGHTTravel searches begin to
rise06.
SPORT EVENTTour de France begins SPORT EVENTIsland Games beginEVENTLondon Pride Parade
07.
SPORT EVENTFIFA Women’s World Cup FinalSPORT EVENTGoodwood Festival ends
EVENTHampton Court Flower
Show ends
08.
09.
10.
MARKETING EVENTSearch Leeds
11.
HOLIDAYWorld Population DayMARKETING EVENTCambridge Digital
Marketing ConferenceINSIGHTSearches for Love Island
peak
12.
SPORT EVENTIsland Games endSPORT EVENTEuro 2020 ends
13.
INSIGHTWimbledon searches peak
14.
SPORT EVENTWimbledon endsSPORT EVENTBritish Grand PrixEVENTSummer Streets begins
15.
EVENTAmazon Prime: Day 1INSIGHTSearches peak for cheap
holidaysEVENTSchool summer holidays
16.
EVENTAmazon Prime: Day 2
17.
18.
SPORT EVENTBritish Open Championship
begins
19.
MUSIC EVENTBBC Proms begins
20.
21.
SPORT EVENTBritish Open Championship
ends
22.
INSIGHTBikini searches peakEVENTBuckingham Palace tour:
summer opening
23.
INSIGHTSummer activities searches
peak24.
25.
26.
27.
28.
SPORT EVENTTour de France endsINSIGHTPeak in Gay Pride terms
29.
30.
EVENTWorld Day against Trafficking
31.
01.
02.
03.
04.
PLASTIC FREE JULY - LEUKEMIA AWARENESS MONTH - NATIONAL PICNIC MONTH
July 2019 Children and adults alike enjoy their summer holidays with various sporting events, from Wimbledon to the Tour de France, as well as professional events such as MozCon and VidCon.
Online searches peak this month for picnics, vacations, and potential summer storms.
Learn how to grow more online bookings with strategies and tactics in the Travel Report.
Keyword of the Month: Wimbledon
Marketing Calendar | 3
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
01.
SPORT EVENTWimbledon begins
INSIGHTPicnic searches peak
02. 03. 04.
HOLIDAYFourth of July
INSIGHTJuly Fourth searches peak
05.
EVENTNational Bikini Day
INSIGHTTravel searches begin to rise
06.
SPORT EVENTTour de France begins
INSIGHTHurricane-related searches peakBack-to-school searches begin to rise
07.
SPORT EVENTFIFA Women’s World Cup ends
INSIGHTIce cream searches begin to rise
08.
EVENTNational Blueberry Day
09.
SPORT EVENTMLB All-Star Game
10.
MARKETING EVENTVidCon begins
AWARDSESPY Awards
11.
EVENTWorld Population Day
12. 13.
MARKETING EVENTVidCon ends
EVENTNational French Fry Day
14.
SPORT EVENTWimbledon ends
INSIGHTBathing suit searches peakBackpack-related searches begin to rise
15.
EVENTAmazon Prime: Day 1
MARKETING EVENTMozCon beginsDigital Food & Beverage begins
INSIGHTVacation terms peak
16.
EVENTAmazon Prime: Day 2
INSIGHTRent Insurance searches begin
17.
MARKETING EVENTMozCon endsDigital Food & Beverage ends
18.
SPORT EVENTBritish Open Championship begins
EVENTComic-Con San Diego begins
19.
MUSIC EVENTPitchfork Music Festival begins
20.
EVENTNational Moon Day
21.
SPORT EVENTBritish Open Championship ends
EVENTComic-Con San Diego ends
MUSIC EVENTPitchfork Music Festival ends
22.
INSIGHTCollege application search-es begin to rise
23. 24.
EVENTNational Drive-Thru Day
MARKETING EVENTDigital Summit Philadelphia begins
25.
MARKETING EVENTDigital Summit Philadelphia ends
26.
EVENTNational Intern Day
27.
MUSIC EVENTPanorama Music Festival beginsMo Pop Festival begins
28.
SPORT EVENTTour de France ends
MUSIC EVENTMo Pop Festival ends
EVENTWorld Hepatitis Day
29.
EVENTNational Lipstick Day
MUSIC EVENTPanorama Music Festival ends
30.
EVENTInternational Day of Friend-ship
31.
INSIGHTCollege supplies searches begin to rise
01. 02. 03. 04.
JULY 2019
SCHOOL’S OUT - NATIONAL PICNIC MONTH
August 2019 The MTV VMAs and Burning Man Festival signal the end of the summer holidays this month.
With the first day of school just around the corner, online interest peaks this month for back-to-school search terms, fall clothing, and backpacks.
For more insights about what and how consumers search online for back-to-school items, read our Back to School Report.
Keyword of the Month: Tennis
Marketing Calendar | 5
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
29. 30. 31. 01.
MUSIC EVENTLollapalooza Chicago begins
SPORT EVENTSummer X Games begins
02.
EVENTInternational Beer Day
03.
EVENTNational Watermelon Day
INSIGHTFantasy Football searches begin to rise
04.
MUSIC EVENTLollapalooza Chicago ends
SPORT EVENTSummer X Games ends
INSIGHTBackpacks searches peak
05.
INSIGHTTravel searches peakIce cream searches decline
06. 07.
EVENTPurple Heart Day
08. 09.
MUSIC EVENTOutside Lands Music Festi-val begins
EVENTNational Women’s Day
10.
INSIGHTFootball searches begin to rise
11.
AWARDSTeen Choice Awards
INSIGHTFamily Fun searches peak
MUSIC EVENTOutside Lands Music Festi-val ends
12.
INSIGHTCar-related searches peak this weekTextbook searches begin to rise
13.
EVENTLeft-Handers Day
14. 15.
INSIGHTBack-to-school search terms peakTravel searches decline
16.
EVENTNational Rollercoaster Day
17.
EVENTWorld Honey Bee Day
INSIGHTLabor Day Sales searches begin to rise
18.
INSIGHTFall clothing searches peakBack-to-school searches decline
MARKETING EVENTBrand Insider Summit CPG begins
19.
MARKETING EVENTeTail East begins
INSIGHTCollege football searches begin to rise
20.
EVENTNational Radio Day
21.
MARKETING EVENTBrand Insider Summit CPG ends
22.
MARKETING EVENTeTail East ends
23.
INSIGHTFall clothing searches begin to rise
24.
MUSIC EVENTAfroPunk Fest begins
INSIGHTTennis searches begin to rise
25.
EVENTBurning Man Festival begins
INSIGHTBackpack-related searches decline
MUSIC EVENTAfroPunk Fest ends
26.
SPORT EVENTUS Open (Tennis) begins
AWARDSMTV Video Music Awards
27. 28.
MARKETING EVENTDigital Summit Chicago begins
29.
MARKETING EVENTDigital Summit Chicago ends
30.
EVENTNational College Colors Day
MUSIC EVENTElectric Zoo Festival begins
31.
EVENTInternational Bacon Day
01.
AUGUST 2019
NATIONAL IMMUNIZATION AWARENESS MONTH
September 2019 September kicks off with the Labor Day holiday, and soon transitions into mainstay events like New York Fashion Week and Advertising Week.
Online interest in football and tennis peaks early in the month. However, online searches for college applications continue well into the end of September.
To learn more about reaching prospective career school students, download our full report here.
Keyword of the Month: Hurricane
Marketing Calendar | 7
SEPTEMBER 2019
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
26. 27. 28. 29. 30. 31. 01.
INSIGHTTennis searches begin to rise and college supplies searches decline
MUSIC EVENTElectric Zoo Festival ends
02.
HOLIDAYLabor Day
EVENTBurning Man Festival ends
INSIGHTFantasy Football searches peak
03.
MARKETING EVENTINBOUND begins
04.
EVENTNational Wildlife Day
05. 06.
SPORT EVENTItalian Grand Prix begins
MARKETING EVENTINBOUND ends
FASHION EVENTNYFW S/S begins
07.
EVENTNational Beer Lovers Day
INSIGHTHalloween costume search-es begin to rise
08.
SPORT EVENTUS Open (Tennis) and Italian Grand Prix end
INSIGHTFootball and tennis searches peak, and hur-ricane-related searches begin to rise
09.
EVENTNational Teddy Bear Day
INSIGHTRent insurance searches decline
10. 11.
EVENTNational Day of Service and Remembrance
12. 13.
MUSIC EVENTKaaboo Music Festival begins
14.
INSIGHTFantasy Football search-es decline and pumpkin searches begin to rise
FASHION EVENTNYFW S/S ends
15.
INSIGHTLabor Day sales searches decline
MUSIC EVENTKaaboo Music Festival ends
16.
MARKETING EVENTMarTech Conference East begins
17.
INSIGHTTextbook searches decline
18.
MARKETING EVENTMarTech Conference East ends
19.
EVENTTalk Like A Pirate Day
20.
SPORT EVENTRugby World Cup begins
21.
EVENTOktoberfest begins
22.
INSIGHTHurricane-related and tennis searches decline
AWARDS71st Emmy Awards
23.
SEASON CHANGEAutumnal Equinox
MARKETING EVENTAd Week New York begins
24.
EVENTNational Voter Registration Day
25.
EVENTNational Lobster Day
26.
MARKETING EVENTAd Week New York ends
27.
EVENTNational Scarf Day
28.
EVENTNational Good Neighbor Day
29.
HOLIDAYRosh Hashanah begins
EVENTWorld Heart Day
30.
INSIGHTCollege application searches peak
01. 02. 03. 04. 05. 06.
BABY SAFETY MONTH - HISPANIC-LATINO HERITAGE MONTH - SELF-IMPROVEMENT MONTH
October 2019 October celebrates National Pumpkin Day and also a slew of holidays including Diwali, Dia de los Muertos, and, of course, Halloween.
Online searches for costumes peak, unsurprisingly, on Halloween itself, while interest in winter holidays and the flu season peak mid-month.
Learn about the rise of subscription boxes and the interests of these subscribers by downloading our Subscription Box Report.
Keyword of the Month: Mega Millions
Marketing Calendar | 9
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
30. 01.
HOLIDAYRosh Hashanah ends
EVENTInternational Coffee Day
02.
EVENTNational Custodial Worker’s Recognition Day
03.
EVENTNational Techies Day
04.
MUSIC EVENTAustin City Limits Weekend 1 begins
EVENTNational Taco Day
05.
EVENTWorld Teacher’s Day
06.
MUSIC EVENTAustin City Limits Weekend 1 ends
EVENTOktoberfest ends
07.
INSIGHTHalloween costume search-es begin to rise significantlyFlu shot searches begin to rise
08.
HOLIDAYYom Kippur
SPORT EVENTWorld Beach Games begin
09. 10. 11.
MUSIC EVENTAustin City Limits Weekend 2 begins
12.
INSIGHTDepression searches begin to rise
13.
MUSIC EVENTAustin City Limits Weekend 2 ends
INSIGHTParty decoration searches begin to riseFootball searches decline
14.
HOLIDAYColumbus Day
INSIGHTVacation searches peak
15.
SPORT EVENTWorld Beach Games end
MARKETING EVENTSocial Media Strategies Summit begins
16.
EVENTNational Boss’ Day
INSIGHTFlu searches peak
MARKETING EVENTMarketingProfs B2B Forum begins
17. 18.
MARKETING EVENTMarketingProfs B2B Forum endsSocial Media Strategies Summit ends
19. 20.
EVENTNational Suspenders Day
21. 22.
EVENTInternational Caps Lock Day
23.
INSIGHTHealth insurance searches begin to rise
24.
EVENTUnited Nations Day
25.
EVENTInternational Artists Day
26.
EVENTNational Pumpkin Day
INSIGHTMedicare searches begin to rise
27.
HOLIDAYDiwali
INSIGHTFall clothing searches decline
28.
INSIGHTBlack Friday searches begin to rise
29.
EVENTNational Cat Day
30. 31.
HOLIDAYHalloweenDia de los Muertos begins
INSIGHTCostume searches peak
01. 02. 03.
OCTOBER 2019
ADOPT A DOG MONTH - BREAST CANCER AWARENESS MONTH
November 2019 Along with the usual searches for Black Friday deals, online interest peaks in November for depression, skiing, and turkey.
Achievements are also celebrated during the American Music Awards and the People’s Choice Awards.
For more key insights about Thanksgiving, Black Friday, and Cyber Monday, download the Cyber Week Report.
Keyword of the Month: Election
Marketing Calendar | 11
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
28. 29. 30. 31. 01.
SPORT EVENTUS Grand Prix begins
EVENTNational Authors’ Day
INSIGHTElection searches begin to rise
02.
SPORT EVENTRugby World Cup ends
HOLIDAYDia de los Muertos ends
03.
SEASON CHANGEDaylight Savings Time ends
SPORT EVENTUS Grand Prix ends
INSIGHTHalloween costume search-es decline
04.
INSIGHTBlack Friday searches begin and continue all monthTurkey searches begin to rise
05. 06.
EVENTNational Stress Awareness Day
07.
MARKETING EVENTOpen Mobile & Digital Ex-periences Summit begins
08.
EVENTNational Cappuccino Day
MARKETING EVENTOpen Mobile & Digital Ex-periences Summit ends
09.
EVENTWorld Freedom Day
INSIGHTPumpkin searches decline
10.
AWARDSPeople’s Choice Awards
INSIGHTChocolate searches begin to rise
11.
HOLIDAYVeterans Day
INSIGHTChristmas tree searches begin to rise
12.
EVENTNational Happy Hour Day
INSIGHTPuppy related searches begin to rise
13.
MARKETING EVENTInternet Summit begins
EVENTWorld Kindness Dayinternet
14.
MARKETING EVENTInternet Summit ends
15.
EVENTAmerica Recycles Day
INSIGHTDepression search terms peak
16.
INSIGHTKwanzaa searches begin to rise
17.
INSIGHTSearches for recipes begin to rise this week and continue through DecemberVacation deals searches begin to rise
18. 19.
EVENTNational Entrepreneurs’ Day
20. 21. 22.
INSIGHTCold symptom-related searches begin
23.
EVENTNational Adoption Day
24.
AWARDSAmerican Music Awards
INSIGHTSkiing searches begin to rise
25. 26.
INSIGHTSkiing searches peak
27. 28.
HOLIDAYThanksgiving
INSIGHTBlack Friday searches peakTurkey searches peak
29.
EVENTBlack Friday
30.
EVENTSmall Business Saturday
01.
NOVEMBER 2019
NATIONAL DIABETES MONTH - NATIVE AMERICAN HERITAGE MONTH - MILITARY FAMILY APPRECIATION MONTHNATIONAL DIABETES MONTH - NATIVE AMERICAN HERITAGE MONTH - MILITARY FAMILY APPRECIATION MONTH
December 2019 December signals the beginning of the winter holidays, and Christmas is top-of-mind, with searches for Christmas trees peaking early in the month.
In addition, online searches also peak for Kwanzaa, depression, and vacation planning. Towards the end of the month, searches for New Year’s parties begin to see a sharp rise as consumers look forward to celebrating the new year.
Watch our Holiday Wrap-Up webinar for more holiday retail insights.
Keyword of the Month: Gifts
Marketing Calendar | 13
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
25. 26. 27. 28. 29. 30. 01.
EVENTWorld AIDS Day
INSIGHTVacation searches begin to rise againFlu shot searches decline
02.
EVENTCyber Monday
INSIGHTChristmas tree searches peak
03.
INSIGHTTravel searches begin to rise
04.
EVENTWorld Wildlife Conserva-tion Day
INSIGHTDepression searches peak
05. 06.
INSIGHTBlack Friday searches decline
07.
HOLIDAYPearl Harbor Remembrance Day
08.
EVENTNational Brownie Day
INSIGHTVacation Deals searches end
09. 10.
EVENTHuman Rights Day
MARKETING EVENTGrowth Marketing Confer-ence begins
11.
MARKETING EVENTSearch Insider Summit beginsGrowth Marketing Confer-ence ends
12.
EVENTNational Gingerbread House Day
13.
INSIGHTCollege football searches decline
14.
MARKETING EVENTSearch Insider Summit ends
15.
INSIGHTTurkey searches decline
16. 17. 18.
EVENTNational Bake Cookies Day
19.
INSIGHTMedicare searches decline
20.
EVENTNational Ugly Christmas Sweater Day
21.
SEASON CHANGEWinter Solstice
INSIGHTChristmas tree searches decline
22.
HOLIDAYFirst day of Hanukkah
INSIGHTFlu searches beginA sharp rise in searches related to New Year’s PartyHotel searches begin to rise
23.
EVENTFestivus
INSIGHTNew Year searches begin to rise
24.
HOLIDAYChristmas Eve
25.
HOLIDAYChristmas
INSIGHTVacation searches peak
26.
HOLIDAYKwanzaa begins
INSIGHTKwanzaa searches peak
27.
INSIGHTWedding dress searches begin to rise
28.
INSIGHTDepression searches start to decline
29.
INSIGHTCollege application search-es decline
30.
HOLIDAYLast day of Hanukkah
INSIGHTCheap flights searches begin to rise
31.
HOLIDAYNew Year’s Eve
01. 02. 03. 04. 05.
DECEMBER 2019
NATIONAL IMPAIRED DRIVING PREVENTION MONTH - SAFE TOYS AND GIFTS MONTH
January 2020With the New Year comes new adventures: searches for vacations, cruises, and beach trips all see an increase in January.
Super Bowl hype also begins, with related searches rising around midway through the month.
Download the Super Bowl Report to learn which brands won in uplift and online buzz during Super Bowl LIII.
Keyword of the Month: Government
Marketing Calendar | 15
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
30. 31. 01.
HOLIDAYNew Year’s Day
HOLIDAYKwanzaa ends
SPORT EVENTRose Bowl
02. 03.
INSIGHTKwanzaa searches decline
04.
EVENTNational Spaghetti Day
INSIGHTElection searches decline
05.
AWARDSGolden Globe Awards
INSIGHTVacation deals and cruise searches begin to rise
06.
INSIGHTHealth insurance searches decline
07.
EVENTNational Bobblehead Day
INSIGHTTax-related searches begin to rise
MARKETING EVENTInternational CES begins
08. 09. 10.
MARKETING EVENTInternational CES ends
11.
EVENTNational Milk Day
INSIGHTNew Year searches decline
12.
AWARDSCritics’ Choice Awards
EVENTKiss a Ginger Day
MARKETING EVENTNRF Retail’s Big Show begins
13.
SPORT EVENTCollege Football Playoff National Championship
14.
MARKETING EVENTNRF Retail’s Big Show ends
15.
EVENTNational Hat Day
16.
EVENTAppreciate a Dragon Day
17. 18.
EVENTWinnie the Pooh Day
INSIGHTSuper Bowl searches begin to rise
19.
EVENTNational Popcorn Day
INSIGHTPuppy-related searches decline
20.
HOLIDAYMartin Luther King, Jr. Day
INSIGHTBeach trip searches begin to rise
SPORT EVENTAustralian Open begins
21.
EVENTNational Hug Day
22. 23.
EVENTNational Pie Day
24.
EVENTNational Peanut Butter Day
25.
HOLIDAYLunar New Year
AWARDS72nd Directors Guild of America Awards
26.
AWARDSSAG AwardsGrammy Awards
INSIGHTDepression searches begin to rise
SPORT EVENTNHL All-Star GameNFL Pro Bowl
27.
EVENTCommemoration of Victims of the Holocaust
SPORT EVENTAustralian Open ends
28.
MARKETING EVENTAdExchanger’s Industry Preview begins
29.
MARKETING EVENTAdExchanger’s Industry Preview ends
30.
EVENTNational Croissant Day
31.
EVENTNational Hot Chocolate Day
01. 02.
JANUARY 2020
NATIONAL BLOOD DONOR MONTH - NATIONAL MENTORING MONTH
February 2020 Hearts are racing in February, not only because of Valentines’ Day but also in excitement for the upcoming Super Bowl and Academy Awards.
Prom-related searches begin to rise towards the end of the month. However, both vacation and chocolate searches begin to decline at this time as festivities wrap up.
Learn how else consumers are engaging online with packaged goods in the CPG Report.
Keyword of the Month: Tax Refund
Marketing Calendar | 17
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
27. 28. 29. 30. 31. 01.
EVENTWorld Read Aloud Day
02.
SPORT EVENTSuper Bowl LIV
EVENTGroundhog Day
03. 04.
EVENTWorld Cancer Day
MARKETING EVENTSocial Media Strategies Summit begins
05. 06
MARKETING EVENTSocial Media Strategies Summit ends
SPORT EVENTNCAA Signing Day
FASHION EVENTNYFW F/W begins
07.
EVENTNational Wear Red Day
08. 09.
AWARDS92nd Academy Awards
EVENTNational Pizza Day
10. 11. 12. 13.
EVENTGalentine’s DayNational Cheddar Day
FASHION EVENTNYFW F/W ends
14.
HOLIDAYValentine’s Day
15.
INSIGHTSuper Bowl searches decline
16.
INSIGHTVacation deals searches decline
SPORT EVENTDaytona 500
17.
HOLIDAYWashington’s Birthday
18.
EVENTNational Drink Wine Day
19. 20.
EVENTNational Love Your Pet Day
21.
EVENTInternational Mother Lan-guage Day
22.
EVENTNational Margarita Day
INSIGHTProm-related searches begin to rise
23.
24.
MARKETING EVENTeTail West begins
INSIGHTChocolate searches decline
25.
EVENTMardi Gras
26.
HOLIDAYAsh Wednesday
27.
MARKETING EVENTeTail West ends
28. 29. 01.
FEBRUARY 2020
BLACK HISTORY MONTH - AMERICAN HEART MONTH
March 2020Allergy season follows close behind the coming of spring in the month of March. While allergy searches increase, consumer spirits appear high with increased Family Fun, March Madness, and graduation-related searches as well.
Tornado and flooding searches also rise this month, while interest in flu season and skiing declines.
Download the Healthcare Report to learn how the growth in self-care trends is reflected in online consumer behavior.
Keyword of the Month: Flights
Marketing Calendar | 19
MARCH 2020
WOMEN’S HISTORY MONTH
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
24. 25. 26. 27. 28. 29. 01.
MARKETING EVENTSocial Media Marketing World begins
EVENTZero Discrimination Day
02.
INSIGHTTax-related searches decline
03.
MARKETING EVENTSocial Media Marketing World ends
EVENTWorld Wildlife Day
INSIGHTTravel searches decline
04.
INSIGHTTornado-related searches begin to rise
05. 06.
EVENTEmployee Appreciation DayNational Oreo Day
07.
EVENTNational Cereal Day
08.
SEASON CHANGEDaylight Savings begins
INSIGHTCruise-related searches decline
EVENTInternational Women’s Day
09.
EVENTNational Napping Day
INSIGHTFamily Fun searches begin to rise
10.
HOLIDAYHoli
EVENTMario Day
11.
INSIGHTFlu searches decline
12. 13.
EVENTWorld Sleep Day
INSIGHTFlooding searches begin to rise
14.
EVENTPi Day
INSIGHTSkiing searches decline
15.
EVENTConsumer Rights Day
INSIGHTAllergies searches begin
16.
MARKETING EVENTSXSW begins
INSIGHTMarch Madness searches begin
17.
HOLIDAYSt. Patrick’s Day
18. 19.
SEASON CHANGESpring Equinox
20.
EVENTInternational Day of Hap-piness
21.
EVENTInternational Day of ForestsWorld Down Syndrome Day
HOLIDAYPersian New Year
22.
MARKETING EVENTShopTalk beginsSXSW ends
EVENTWorld Water Day
23.
EVENTNational Puppy Day
24.
INSIGHTBeach trip searches decline
25.
MARKETING EVENTShopTalk ends
EVENTInternational Waffle Day
26. 27.
MUSIC EVENTUltra Music Festival begins
EVENTWorld Theatre Day
28.
EVENTEarth Hour
29.
MUSIC EVENTUltra Music Festival ends
MARKETING EVENTAdobe Summit: North America begins
30.
EVENTNational Doctors’ Day
INSIGHTGraduation-related searches begin to rise
31.
EVENTCesar Chavez Day
INSIGHTCheap flights searches decline
01. 02. 03. 04. 05.
April 2020Many major holidays like Easter, Passover, and Ramadan are commemorated in April. With National Tax Day taking place on April 15, tax-related searches rise again just before the big day.
Picnic-related searches surge as consumers gear up for warmer weather. Interest in campus tours also peaks towards the end of the month.
Download the Finance Report to learn how financial brands can engage more
consumers online.
Keyword of the Month: Entertainment (TV/Movies)
Marketing Calendar | 21
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
30. 31. 01.
HOLIDAYApril Fool’s Day
02.
EVENTNational Burrito DayAutism Awareness Day
03. 04.
INSIGHTCold-related searches decline
SPORT EVENTNCAA Men’s Final Four begins
05.
EVENTDeep Dish Pizza Day
INSIGHTDepression searches decline
06.
INSIGHTFamily Fun searches decline
SPORT EVENTNCAA Men’s Final Four ends
07.
EVENTWorld Health Day
08.
HOLIDAYPassover begins
09.
EVENTNational Unicorn Day
SPORT EVENTPGA Masters Tournament begins
10.
HOLIDAYGood Friday
EVENTNational Siblings Day
MUSIC EVENTCoachella Weekend 1 begins
11.
EVENTNational Pet Day
INSIGHTMarch Madness searches decline
12.
HOLIDAYEaster Sunday
INSIGHTTax-related searches rise again
SPORT EVENTPGA Masters Tournament ends
MUSIC EVENTCoachella Weekend 2 ends
13.
INSIGHTNBA searches begin to rise
14. 15.
EVENTNational Tax Day
INSIGHTPicnic searches begin to rise
16.
HOLIDAYPassover ends
INSIGHTTornado-related searches decline
17.
EVENTNational Haiku Poetry Day
MUSIC EVENTCoachella Weekend 2 begins
18. 19.
INSIGHTFlooding searches decline
MUSIC EVENTCoachella Weekend 2 ends
20. 21.
INSIGHTNFL Draft searches begin to rise
22.
EVENTEarth Day
23.
HOLIDAYStart of Ramadan
EVENTWorld Book Day
MUSIC EVENTNew Orleans Jazz & Heritage Festival begins
24. 25. 26.
EVENTNational Pretzel Day
INSIGHTCampus tours searches begin to rise
27.
INSIGHTWedding dress searches decline
28. 29.
EVENTInternational Dance Day
30.
EVENTInternational Jazz Day
01. 02. 03.
APRIL 2020
NATIONAL AUTISM AWARENESS MONTH - SEXUAL ASSAULT AWARENESS AND PREVENTION MONTH
May 2020As spring continues to blossom in May, outdoor-related interests such as camping and swimsuits see a rise in searches. Memorial Day also brings with it a rise in searches for sales and deals.
Sporting events of all kinds entertain fans this month, with the PGA Championship, French Open, and Indianapolis 500 being just a few of the highlights.
Learn how to differentiate between online visitors who browse vs. those who buy with strategies from the Buyers vs. Browsers Report.
Keyword of the Month: NBA
Marketing Calendar | 23
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
27. 28. 29. 30. 01.
EVENTMay Day
SPORT EVENTKentucky Derby begins
02.
SPORT EVENTKentucky Derby ends
03.
MUSIC EVENTNew Orleans Jazz & Heritage Festival ends
EVENTWorld Laughter Day
04.
EVENTStar Wars Day
05.
EVENTCinco de Mayo
06. 07. 08. 09. 10.
HOLIDAYMother’s Day
INSIGHTMemorial Day Sales search-es begin to rise
11.
MARKETING EVENTProgrammatic I/O San Francisco begins
INSIGHTCamping searches begin to rise
12.
MARKETING EVENTProgrammatic I/O San Francisco ends
INSIGHTNFL Draft searches decline
13. 14.
SPORT EVENTPGA Championship begins
15.
EVENTNational Chocolate Chip Day Bike to Work Day
MUSIC EVENTElectric Daisy Carnival begins
16.
SPORT EVENTPreakness Stakes
17.
SPORT EVENTPGA Championship ends
MUSIC EVENTElectric Daisy Carnival ends
AWARDSBillboard Awards
INSIGHTSwimsuit searches begin to rise
18.
INSIGHTTax-related searches decline
19. 20.
EVENTNational Rescue Dog Day
21.
SPORT EVENTMonaco Grand Prix begins
22. 23.
HOLIDAYEnd of Ramadan
INSIGHTProm-related searches decline
24.
HOLIDAYEid al Fitr
SPORT EVENTMonaco Grand Prix endsIndianapolis 500French Open begins
25.
HOLIDAYMemorial Day
INSIGHTTornado-related searches begin to rise again
26.
INSIGHTBeach trip searches begin to rise
27. 28.
EVENTNational Hamburger Day
29.
EVENTNational Biscuit Day
30.
SPORT EVENTUEFA Champions League Final
31.
EVENTWorld No Tobacco Day
MAY 2020
NATIONAL MENTAL HEALTH AWARENESS MONTH
June 2020Summer makes its entrance as spring fades away, taking with it online interest in allergy season. As summer weddings begin to pop up, wedding dress searches surge as well.
Patriotic spirit begins to build with Flag Day, followed closely by a rise in Fourth of July searches.
Download the Audience Segmentation Report to learn how to leverage online data to achieve specific marketing objectives.
Keyword of the Month: Women’s World Cup
Marketing Calendar | 25
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
01.
INSIGHTNBA searches decline
02.
INSIGHTCampus Tours searches decline
03.
EVENTNational Egg Day
04.
EVENTNational Cheese Day
05.
EVENTWorld Environment Day
INSIGHTMemorial Day Sales search-es decline
SPORT EVENTBelmont Stakes begin
06.
EVENTD-Day Anniversary
INSIGHTAllergies searches decline
SPORT EVENTBelmont Stakes end
07.
EVENTNational Chocolate Ice Cream Day
AWARDSTony Awards
SPORT EVENTFrench Open ends
08.
EVENTNational Best Friend Day
INSIGHTGraduation-related search-es decline
09. 10. 11. 12. 13. 14.
EVENTFlag Day
15.
INSIGHTWedding dress searches begin to rise again
16.
INSIGHTJuly Fourth searches begin to rise
SPORT EVENTRoyal Ascot begins
17. 18.
EVENTInternational Picnic Day
SPORT EVENTUS Open (Golf) begins
19.
EVENTJuneteenth
20.
SEASON CHANGESummer Solstice
EVENTWorld Refugee Day
SPORT EVENTRoyal Ascot ends
21.
SPORT EVENTUS Open (Golf) ends
HOLIDAYFather’s Day
22. 23. 24. 25.
EVENTNational Handshake Day
26.
EVENTDay Against Drug Abuse and Illicit Trafficking
27.
EVENTNational Ice Cream Cake Day
28.
AWARDSBET Awards
29.
EVENTNational Camera Day
30.
INSIGHTSwimsuit searches decline
01. 02. 03. 04. 05.
JUNE 2020
LGBT PRIDE MONTH - NATIONAL SAFETY MONTH
JULY 2019
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
27.
28.
29.
30.
31.
01.
SPORT EVENTUEFA Champions League Final
02.
03.
04.
05.
06.
MARKETING EVENTConversion Elite
07.
SPORT EVENTFIFA Women’s World Cup
begins
08.
EVENTQueen’s BirthdayWorld Gin DayWorld Oceans DaySPORT EVENTBelmont Stakes
09.
INSIGHTSearches for ‘six pack’ or
‘ab workouts’ peak
10.
EVENTDiabetes Awareness Week
11.
12.
13.
14.
SPORT EVENTEuropean Games beginMUSIC EVENTIsle of White Festival begins
15.
AWARDSMTV Movie & Television AwardsINSIGHTPeak in Royal Ascot searches
16.
MUSIC EVENTIsle of White Festival endsEVENTFather’s Day
INSIGHTUK domestic holiday searches start to peak
17.
18.
SPORT EVENTRoyal Ascot beginsMARKETING EVENTeTail Europe
INSIGHTBikini searches peak Ice lolly searches peak
19.
20.
21.
SEASON CHANGESummer Solstice
22.
SPORT EVENTRoyal Ascot ends
23.
24.
25.
26.
MUSIC EVENTGlastonbury Festival begins
27.
28.
INSIGHTSearches for rooftop bars peak
29.
INSIGHTOutdoor activity & camping searches peak
30.
SPORT EVENTEuropean Games endMUSIC EVENTGlastonbury Festival ends
LGBT PRIDE MONTH - NATIONAL SAFETY MONTH - MEN’S HEALTH MONTH
Stay ahead of the competition. Contact us today here.
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MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
01.
SPORT EVENTWimbledon beginsINSIGHTGay Pride terms peak in the
week before the event
02.
EVENTHampton Court Flower
Show begins
03.
INSIGHTPeak in searches for new
jobs04.
SPORT EVENTGoodwood Festival of
Speed begins HOLIDAYFourth of July
05.
INSIGHTTravel searches begin to
rise06.
SPORT EVENTTour de France begins SPORT EVENTIsland Games beginEVENTLondon Pride Parade
07.
SPORT EVENTFIFA Women’s World Cup FinalSPORT EVENTGoodwood Festival ends
EVENTHampton Court Flower
Show ends
08.
09.
10.
MARKETING EVENTSearch Leeds
11.
HOLIDAYWorld Population DayMARKETING EVENTCambridge Digital
Marketing ConferenceINSIGHTSearches for Love Island
peak
12.
SPORT EVENTIsland Games endSPORT EVENTEuro 2020 ends
13.
INSIGHTWimbledon searches peak
14.
SPORT EVENTWimbledon endsSPORT EVENTBritish Grand PrixEVENTSummer Streets begins
15.
EVENTAmazon Prime: Day 1INSIGHTSearches peak for cheap
holidaysEVENTSchool summer holidays
16.
EVENTAmazon Prime: Day 2
17.
18.
SPORT EVENTBritish Open Championship
begins
19.
MUSIC EVENTBBC Proms begins
20.
21.
SPORT EVENTBritish Open Championship
ends
22.
INSIGHTBikini searches peakEVENTBuckingham Palace tour:
summer opening
23.
INSIGHTSummer activities searches
peak24.
25.
26.
27.
28.
SPORT EVENTTour de France endsINSIGHTPeak in Gay Pride terms
29.
30.
EVENTWorld Day against Trafficking
31.
01.
02.
03.
04.
PLASTIC FREE JULY - LEUKEMIA AWARENESS MONTH - NATIONAL PICNIC MONTH