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Hitwise‘HowTo’GuidesTopReportsforDisplayAdvertising HitwiseallowsyoutoidentifywebsiteswithyourtargetaudienceforDisplayAdvertisingpurposes.UsingClickstreamyoucanthengoontomonitortheperformanceoftheseadverts.WhatarethemainbenefitsofusingHitwiseforDisplayAdvertising?

• Discoverdisplayadvertisingopportunitiesbasedonyourtargetaudience• Evaluatetheperformanceofyourcompetitor’sdisplayadvertisingefforts• Monitortheperformanceofyourdisplayadverts

Whatreportswillbecoveredinthisguide?

1. Howtocompareyourupstreamtraffictoacompetitor’stofindopportunities2. Howtoidentifywebsiteswithyourtargetaudience3. Howtomonitortheperformanceofyourdisplayadverts

1. Howtocompareyourupstreamtraffictoacompetitor’stofindopportunities• ClickontheReportstabinthetoolbar• SelectClickstreamfromtheReportPanel• EnterawebsiteURLorselectanIndustryfromthesubjectdropdown• SelectUpstreamWebsitesfromthereportdropdown• OpentheComparefeature• EnteryourwebsiteURL• GenerateReport

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2. Howtoidentifywebsiteswithyourtargetaudience• SelectRankingsintheReportPanel• SelectanIndustryfromthesubjectdropdown(i.eNews&Media)• ThemetricshouldbeVisits• OpentheSegmentfeature• Selectthedatasetyouwanttousefortargeting:Age,Region,PostalArea,MosaicGroup/Type• GenerateReport

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3. Howtomonitortheperformanceofyourdisplayadverts• SelectClickstreamintheReportPanel• EnterthewebsiteURLofwhereyourdisplayadisplaced• SelectDownstreamWebsitesfromthereportdropdown• OpentheFiltersdropdown• EnteryourwebsiteURL• SetthePeriodtoDailywherepossible,ifnotWeekly• GenerateReport• Ticktheboxnexttoyoursiteintheresultstable• GototheChartbuttonandUpdate

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