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Page 1: Caldrea was founded on a simple and powerful idea – that · 2018-01-25 · Caldrea was founded on a simple and powerful idea – that caring for our homes should be a beautiful
Page 2: Caldrea was founded on a simple and powerful idea – that · 2018-01-25 · Caldrea was founded on a simple and powerful idea – that caring for our homes should be a beautiful

Caldrea was founded on a simple and powerful idea – that caring for our homes should be a beautiful experience.

In our world, beauty is a vital force that fuses elegance, sophistication and natural goodness. It has a luxurious and

approachable ease that we crave in our daily lives. It inspires an abiding commitment to change our world for the better.

Every day, we aim to create the most gratifying and thoroughly addictive home care products available. We’re passionate about choosing the most potent and

responsible ingredients that are effective, yet safe and gentle. This passion centers our product experience – connecting beauty, thoughtfulness and optimism to lift people’s spirits.

Every house has a fragrance. Indelible and visceral, it imprints every time we walk in. We believe a home

should welcome and embrace friends and family with a scent that is safe, warm and, yes, beautiful.

For these reasons and more, Caldrea brings gorgeous scents and safe efficacy to caring for the most

sacred places of all: our homes.

AROMATHERAPEUTIC HOMEKEEPING

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OUR FORMULATIONS WORK: BEAUTIFULLY

Every Caldrea product does what it sets out to do – make the daily tasks of caring for our homes and ourselves easier, safer, and more satisfying.

Designed to clean the entire home, our exceptional AROMATHERAPEUTIC HOMEKEEPING collections are unified by fragrance and blended from quality ingredients into evocative, fine fragrance-worthy scents. Made to exacting standards, they are ideal for anyone concerned about the impact of conventional products on the environment. Or simply for anyone who prefers products without compromise in scent, performance, aesthetics or thoughtfulness.

Page 4: Caldrea was founded on a simple and powerful idea – that · 2018-01-25 · Caldrea was founded on a simple and powerful idea – that caring for our homes should be a beautiful

We are excited to introduce our newest fragrance collection.

A coastal breeze gently stirs the deep purple blossoms in their well-placed rows. The timeless, calming fragrance is freshened with cool, leafy greens and a light touch of sparkling citrus. Our senses are filled with a blend of the familiar and the air of a bright new day.

This is home.

Page 5: Caldrea was founded on a simple and powerful idea – that · 2018-01-25 · Caldrea was founded on a simple and powerful idea – that caring for our homes should be a beautiful

SCENT IS OUR SIGNATURE. AND YOURS.

Of all our senses, scent is the magician, the physician and the romantic. A single breath can transport us to a deep blue sea, a distant love, a childhood home.

In the art of perfumery, blending the finest aromatic notes into a truly multi‑faceted fragrance is a feat in itself. To do so with the volatility of true essential oils and plant‑based ingredients is to achieve the remarkable. To manage the process with reliable precision and maximum efficacy requires patience, leading‑edge expertise and the devotion of a pure‑hearted monk. This is the alchemy that makes Caldrea unique and your home memorable.

WHAT MAKES OUR FRAGRANCES OURS:

We use a combination of natural essential oils from flowers and herbs with safe ingredients sourced at the level of personal care.

We use some safe synthetics to ensure consistent performance and a luxurious experience.

Our blends deliver cleansing efficacy along with the pleasures of scent.

FIRST IMPRESSION

FLORALno surprise, this is the most popular and lush ROSE, LILY, JASMINE, GARDENIA, GERANIUM

CITRUSbright and freshly squeezed clean LEMON, ORANGE, BERGAMOT, TANGERINE, LIME, GRAPEFRUIT

FRUITYjuicy, sweet, full and wildly popular APPLE, BERRIES , MANGO, PEACH, APRICOT, PLUM, CHERRY

AROMATICstrong and green SAGE, ROSEMARY, THYME, EUCALYPTUS, PINE NEEDLE

HERBALcool dew, fresh and healthy BASIL , TARRAGON, MOSSPARSLEY, GRASSY NOTES

AQUATICthe smell of the sea— refreshing WATER, OZONE, MINERAL

WOODYsophisticated or sexy, dry to cozy—anything but shySANDALWOOD, CEDARWOOD,PATCHOULI, VETIVER

FLORAL CITRUS FRUITY AROMATIC HERBAL AQUATIC WOODY

SECOND IMPRESSION

SWEET PEA

BASIL BLUE SAGE

TANGELO PALM FROND

SEA SALT NEROLI

DAPHNE FEATHER MOSS

GINGER POMELO

LAVENDER CEDAR LEAF

ROSEWATER DRIFTWOOD

PEAR BLOSSOM AGAVE

f r ag r ance categor ie s

Page 6: Caldrea was founded on a simple and powerful idea – that · 2018-01-25 · Caldrea was founded on a simple and powerful idea – that caring for our homes should be a beautiful

NATURAL ESSENTIAL OILS

LEMON OIL, LAVANDIN OIL, GERANIUM OIL, EUCALYPTUS OIL

TOP NOTES LAVENDER, LEAFY GREEN, SPARKLING CITRUS

MIDDLE NOTES GERANIUM, ROSEMARY

BASE NOTES MUSK, CEDARWOOD

LAVENDER CEDAR LEAF

26 A morning breeze gently stirs rows of deep purple blossoms, filling the air with the scent of a bright new day. Savor this cool, calming blend of light lavender, fresh greens and sparkling citrus.

clarity.timeless.confidence.RUB TO RELEASE FRAGRANCE

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NATURAL ESSENTIAL OILS

EUCALYPTUS OIL, GERANIUM OIL, YLANG YLANG OIL

TOP NOTES CITRUS/FRESH, MELON, GREEN, FRUITY, BIRCH LEAVES

MIDDLE NOTES GERANIUM, FLORAL, GREEN, YLANG YLANG

BASE NOTES MOSSY, AMBER, MUSK

DAPHNE FEATHER MOSS

25 In the midst of a lush, boreal forest, deep greens provide an ideal canvas for bursts of bright blossoms. This sublime scent layers floral and fruit notes with rich amber and moss.

profound.lush.sublime.RUB TO RELEASE FRAGRANCE

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NATURAL ESSENTIAL OILS

LEMON, ORANGE, EUCALYPTUS

TOP NOTES APPLE, MELON, PINEAPPLE, ORANGE

MIDDLE NOTES GRAPE, LINDEN BLOSSOM, OSMANTHUS, APRICOT

BASE NOTES TREE MOSS, CASHMERE WOOD, SUEDE MUSK

TANGELO PALM FROND

24 Imagine a place both regal and natural. Where art honors nature, manicures it, cultivates it and coaxes from it the most superb expressions. Step into this breathtaking escape, sniff the floral, rarefied air, and treat yourself to the fruits of exceptional care.

cultured.romantic.opulent.RUB TO RELEASE FRAGRANCE

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NATURAL ESSENTIAL OILS

LEMON, JASMINE

TOP NOTES OZONE, MELON, APPLE, LEMON

MIDDLE NOTES JASMINE, MUGUET, WATER LILY

BASE NOTES PATCHOULI, MUSK

PEAR BLOSSOM AGAVE

23 The sky is bright and blue. The soil so fertile, flowers and trees look ready to burst. With every breeze, you sense a new fragrance: fresh pear blossom, ripe citrus and succulent melon. A perfect harmony of summer in bloom.

crisp.bright.balance.RUB TO RELEASE FRAGRANCE

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NATURAL ESSENTIAL OILS

CHAMOMILE, CEDARWOOD, MARIGOLD

TOP NOTES WATERY, WHITE MUSK

MIDDLE NOTES ROSE, GARDENIA, LILY OF THE VALLEY

BASE NOTES MUSK, CREAMY WOOD, GREY VETIVER

ROSEWATER DRIFTWOOD

21 A sun-washed scent of the perfect summer memory. Warm yet innocent, exotic yet familiar. Wild florals of rose, gardenia and lily of the valley get coy with the spicy warmth of cedar and white musk, all adrift on a cool water base. Wild or tended, we bow to the beauty of it all.

beachouse.bloom.conjure.RUB TO RELEASE FRAGRANCE

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NATURAL ESSENTIAL OILS

GRAPEFRUIT, GINGER, BASIL

TOP NOTES YUZU, GRAPEFRUIT, POMELO, BASIL

MIDDLE NOTES ROSE, PEONY

BASE NOTES MUSK

GINGER POMELO

15 A day stretched out into a wide grin, warmed by the sun. Glowing citrus is emboldened by ginger, basil and sweet peony. The glow begins on water or skin, then reaches to brighten any darkness. Be it on a counter, a mood or a Monday.

rise.stretch.shine.RUB TO RELEASE FRAGRANCE

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NATURAL ESSENTIAL OILS

LEMON, NEROLI, CARDAMOM, JUNIPER

TOP NOTES VERBENA JUNIPER, CARDAMOM, WATERY

MIDDLE NOTES ROSE, LILY, MINERAL

BASE NOTES CEDARWOOD, SANDALWOOD, MUSK

SEA SALT NEROLI

17 Boards washed white by the sun. Sparkle on crashing waves. This seashore of a scent sends sophisticated citrus and juniper aloft on breezes of minerals, florals and the clean musk of summer dances. Unshutter this sea breeze for a clear perspective.

sea.air.sun.RUB TO RELEASE FRAGRANCE

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NATURAL ESSENTIAL OILS

BASIL, SAGE, THYME, SPEARMINT, ROSEMARY

TOP NOTES BASIL, LEMON, LAVENDER, SPEARMINT, SAGE

MIDDLE NOTES JASMINE, FLORAL MUGUET, CINNAMON LEAF

BASE NOTES MUSK, CEDARWOOD. PATCHOULI, ROSEMARY

BASIL BLUE SAGE

14 A sprig of spring. The finish of perfume. A seemingly simple bouquet is cultivated into a sophisticated blend of rosemary, sage, basil, spearmint and cinnamon leaf. Refined yet relaxed, it tidies your affairs with the effortless chic befitting Provencal origins.

herbaceous.generous.refined.RUB TO RELEASE FRAGRANCE

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NATURAL ESSENTIAL OILS

CHAMOMILE, BERGAMOT, ROSE, CORIANDER

TOP NOTES OZONE, CHAMOMILE, APPLE, MANDARIN

MIDDLE NOTES ROSE, JASMINE, PEACH, PLUM

BASE NOTES SANDALWOOD, MUSK, TONKA BEAN

SWEET PEA

07 The sweetest scent in the world is our muse and our charge. Sweet Pea blooms with an essential oil aroma that is as pure as it is safe. Made with a remarkably effective yet non-irritating formula, Sweet Pea tenderly cares for every sensitive one.

love.wonder.care.RUB TO RELEASE FRAGRANCE

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CLEANING LAVENDER CEDAR LEAF DAPHNE FEATHER MOSS TANGELO PALM FROND PEAR BLOSSOM AGAVE ROSEWATER DRIFTWOOD GINGER POMELO SEA SALT NEROLI BASIL BLUE SAGE SWEET PEA

DISH SOAP16 fl oz / 473 ml

Rich, concentrated, fragrant and effective. This star product contains natural degreaser Soap Bark extract for tough pans and Aloe Vera for soft hands. Clean rinsing and biodegradable.

COUNTERTOP SPRAY16 fl oz / 473 ml

A simple act that instantly refreshes home and mind. Easy and hard-working, this quick spray uses a special vegetable protein extract to make odors vanish from kitchen or bath. Safe and effective on any non-porous surface including natural stone.

ALL-PURPOSE CLEANER32 fl oz / 946 ml

Highly concentrated and multi-tasking, set this to work on any non-porous surface: tile, wood f loors, natural stone and other countertops, cupboards and more. Plant-derived surfactants and natural Birch Bark extract provide potency. Add ¼ cup per gallon of water.

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HAND CARE LAVENDER CEDAR LEAF DAPHNE FEATHER MOSS TANGELO PALM FROND PEAR BLOSSOM AGAVE ROSEWATER DRIFTWOOD GINGER POMELO SEA SALT NEROLI BASIL BLUE SAGE SWEET PEA

GLASS HAND SOAP12 fl oz / 355 ml

Hands are soft, clean and fragrant with this blend of Aloe Vera Gel, Olive Oil and essential oils. Refillable decorated glass bottle brightens any decor.

HAND SOAP REFILL32 fl oz / 946 ml

Convenient, economical, and environmentally friendly.

HAND SOAP10.8 fl oz / 319 ml

Hands are soft, clean and fragrant as the bottle brightens kitchen or bath. Aloe Vera Gel, Olive Oil and essential oils cleanse and condition.

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HAND CARE LAVENDER CEDAR LEAF DAPHNE FEATHER MOSS TANGELO PALM FROND PEAR BLOSSOM AGAVE ROSEWATER DRIFTWOOD GINGER POMELO SEA SALT NEROLI BASIL BLUE SAGE

HAND LOTION10.8 fl oz / 325 ml

Soft, smooth and addictively scented. Hands are well cared for with Shea Butter, Aloe Vera and Glycerin plus our essential oil blends. This light formula is ideal for frequent application throughout the day.

HAND BALM3 oz / 85 g

A decadent cream rich with Shea Butter to work beautifully on hard-working hands. Sinks in quickly to leave hands soft and delicately scented. Perfectly sized for handbag, boudoir or sink.

CANDLES

CANDLE8.1 oz / 230 g

Enhance your decor and extend your favorite fragrance into your entire home with our patterned glass candle. Filled with a unique blend of essential oils, fragrance, vegetable wax and beeswax. Burn time up to 45 hours.

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LAUNDRY LAVENDER CEDAR LEAF DAPHNE FEATHER MOSS TANGELO PALM FROND PEAR BLOSSOM AGAVE ROSEWATER DRIFTWOOD GINGER POMELO SEA SALT NEROLI BASIL BLUE SAGE SWEET PEA

LAUNDRY DETERGENT64 fl oz / 1.9 L

Hard-working yet respectful to your wardrobe. Powerful plant-derived surfactants keep whites white and colors vivid. Safe and effective for all fabrics and water temperatures. Biodegradable HE formula.

FABRIC SOFTENER32 fl oz / 946 ml

Eases ironing, helps release wrinkles and keeps garments soft and smooth. Our essential oil blends and plant-derived conditioning elements work magic. HE formula.

LINEN & ROOM SPRAY16 fl oz / 473 ml

Freshen a room. Mist laundry on the line; pre-iron or post-dryer. Wake up sheets, pi l lows and blankets. This versatile essential oil spray is safely used to create a signature scent everywhere or anywhere. Now available in Sweet Pea.

DRYER SHEETS80 sheets

Reduce static and add a fresh fragrance to linens and garments with our paper dryer sheets.

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LAVENDER CEDAR L

EAF

DAPHNE FEATHER M

OSS

TANGELO

PALM

FRO

ND

PEAR BLO

SSOM

AGAVE

ROSEWATER D

RIFTW

OO

D

GINGER P

OM

ELO

SEA SALT

NERO

LI

BASIL B

LUE SAGE

SWEET P

EA

CLE

AN

ER

S

DISH SOAP

COUNTERTOPSPRAY

ALL-PURPOSECLEANER

HA

ND

CA

RE

HAND SOAP

HAND LOTION

REFILLABLE GLASS PUMP

HAND SOAPREFILL

CA

ND

LES

HAND BALM

CANDLE

LINEN & ROOMSPRAY

LAU

ND

RY

LAUNDRYDETERGENT

FABRIC SOFTENER

DRYERSHEETS

DELICATEWASH

SPORTWASH

STAIN REMOVER

SPECIALTY LAUNDRYforms by f r ag r ance

DISHWASHING BRUSHBeechwood handle, natural bristles

Scrubs dishes, pots and pans with tenacity. Dries out nicely after each use. Handy hook attached.

LOGO BUCKET8 qt.

Our galvanized bucket is a functional beauty. For cleaning, for holding f lowers, for chilling wine or storing toys. Fabulous for store displays, too.

LINT-FREE CLEANING CLOTHS6 pack, 16" x 24"

We searched everywhere for the f inest lint-free cloths from the most exacting of professionals: surgeons. Streakless glass, counters and more, all without a speck of lint.

CERAMIC SINK TRAYWhite gloss ceramic, 5.25" x 2.75"

Beautifully crafted and designed for the kitchen or bathroom. Holds Hand Soap and Hand Lotion. Products sold separately.

FRENCH POP-UP SPONGES10 pack, 4" x 3" Natural cellulose & cotton

Dip into water and these easily stored sponges expand to ½" depth. Super absorbent and durable.

PETITE SINK SET HOLDERStainless Steel

Perfectly organized for powder room or bathroom. Holds Hand Soap and Hand Lotion. Products sold separately.

STAIN REMOVERSWEET PEA FRAGRANCE

16 fl oz / 473 ml

Formulated for the nursery, highly effective aga inst a l l t ypes of organic stains. Contains gent le, yet power fu l, plant-derived surfactants, and essential oils.

SPORT WASH SEA SALT NEROLI FRAGRANCE 16 fl oz / 473 ml

Keep active wear in great shape, particularly moisture-wicking micro f iber and spandex fabrics. Plant-derived surfactants preserve stretch and restore clean. Vegetable extracts make odors vanish. HE formula.

DELICATE WASH SEA SALT NEROLI FRAGRANCE 16 fl oz / 473 ml

Created with fragile fabrics in mind — washable woolens, cashmere, lingerie, nylon, silk and linen. Gentle plant surfactants and essential oils create fresh, clean things.

HOMEKEEPING ACCESSORIES

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CALDREA STANDARDS

Caldrea products care for the most sacred spaces of all: our homes and ourselves. This is where we—and our children, pets and loved ones – live and breathe. And for this reason, safety is our number one concern.

Our products provide an effective alternative for people who are concerned about the effects of conventional cleaning and body care products. Our formulas combine long-trusted essential oils with leading-edge know-how to provide a safer experience for our customers.

We never use parabens, phthalates, formaldehyde, ammonia, chlorine bleach, phosphates or petroleum distillates.

Preservatives are used at the minimum to accomplish optimum freshness, safety and utility.

Intelligent, responsible raw material choices are renewable when possible, often based in olive, coconut, corn or soy ingredients.

We occasionally choose not to use a plant-derived material for reasons of efficacy, consistency and safety.

We are a member of the Roundtable for Sustainable Palm Oil and are Leaping Bunny Certified.

Most liquid products are biodegradable.

Our bottles contain 30% post-consumer recycled materials and are recyclable where facilities exist.

We methodically assess each ingredient for health and safety, alone and again in the final product formulation. All of our products are produced at a cosmetic grade (cGMP) facility.

We use verified laboratory tests and do not test on animals.

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THE CALDREA COMPANY1525 Howe Street, Racine, WI 53403

TOLL FREE: 877 576 8808FAX: 612 371 9995

CALDREA.COM©COPYRIGHT 2018