CaKa T- SHIRTS

Marketing plan for locally produced custom Caricature

T-shirts

Executive Summary

Caka T-shirts is an exciting new business that allows people to custom design a t- shirt with caricature of their own with a message (specifically the design on the front or back) any way that they would like too. Imagine the ability to create a totally custom t -shirt. You choose the material and style of the shirt, and then the caricature or any other graphic you want on the front and/or back. This is the ultimate form of expression. There are no limits to what you can communicate. The two sustainable competitive edges to assist them in market penetration. The first edge is the uniqueness of the product and the other is the quality. The t-shirt will be 100% success.

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LOGO - Caka T-shirts

TAGLINE + LOGO

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Inspired from Instincts

Tag Line

Inspired from Instincts

Marketing Vision

Caka T-shirts seeks to make a cumulative impact on the minds of SNGIST students through the viral effect of its marketing and there by increasing the visibility in the SNGIST campus. The marketing of the business will focus on creating a brand awareness through marketing campaigns and information provided by direct marketers.

Goals – a) Maintaining steady work on marketing after launch, including 1

hour each morning, 6 days a week.b) Establishing personal relationships

Marketing Vision Contd…

• Purpose - we hopes to raise awareness of the damaging effects of globalization and empower individuals to consider that their individual buying habits have an important, cumulative effect in bringing back the Mahatma Gandhi’s concept of sustainable development.

• Picture - Caka means quality clothing which is unique and makes the customer feel good about their effect on the local economy and its social impact aspect also.

Ideal Customers

The ideal customer is a SNGIST students. The student desires to redefine themselves over the course of their college time. The fashions of their teen years no longer feel relevant on campus or perhaps their wardrobe requires an update simply due to age. Furthermore, the student develops an interest in social and political issues and will have an urge for activism. This movement proposes purchasing locally produced goods and have an social and economic impact side .

• Market description –

a) 18 to 30 yrs male and female students (Primary Market)b) Can be used a campus activism tool – words are mightier

than swordc) Believes that individual decisions can make cumulative

effect on the preferences.d) Secondary market – Staff and young faculty (under the

age of 35)

Core Strategy

• The positioning goal for the business is to be seen as a business which is better for the nations sustainable development.

• The results expected from this marketing:a) Brand awarenessb) A steady ability to charge prices which are significantly higher when

compared to production cost and can gain high profit.c) A number of loyal followers can be expectedd) An ability to source unique itemse) Sales to a significant portion of SNGIST students.

Core Branding ElementsThe visual look of the Caka brand will be supported by the

following:a)A simple, but striking logob)Colour theme black and white to show the dark side c)Use of this logo and colour theme on all advertising materials, business cards, product description cards, and the exterior and interior sign boards. d)A Facebook page and email newsletter sharing the same logo and colour themee)Customer testimonials will be published.f)Utility products will be provided as part of brand awareness.

Pricing Strategy

• Skimming pricing strategyPrice range of T-Shirts

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Size Material

Nylon Polyester Cotton Linen

Small 300 450 650 1000

Medium 300 450 650 1000

Large 300 450 650 1000

Extra large 300 450 650 1000

Lead Generation Plan

• Print Advertising – posters• Flyer Advertising • Competitions • Video ads – motivational ads• Kiosk • Public awareness drama.• Group SMS

Lead Conversion Plan

• Maintaining customer data base throughout the promotion activity for follow up.

• Checking whether the expected impact has taken place or not.

LOGO - Caka T-shirts