Case study – Brand Development – Café Monza

Café Monza, one of the chains of Front Street Bakeries, fell into our laps as we were already working for Front Street at the time.

The owner, who is an avid fan of bike racing wished to see a similar theme at his yet to be named café at Kharghar.

Inspired by his innovative yet vague concept, we went on to research on the same lines. What we then discovered, simply blew our minds!

IntroductionLCmediaHouse

Why this name and what’s the concept?LCmediaHouse

Monza, is a beautiful city in Italy, internationally known for its exhilarating motor racing circuit.

As a result, we chose the name Café Monza for this immensely special café, in the making...

Basically an Italian café, this place was to serve some of the best mouthwatering Italian dishes. Their main aim, to treat people to the tastiest, and the most delightful dishes invented across the globe!

Brand philosophyLCmediaHouse

Positioning this unique café was an easy task as our creation was in itself simply ‘out of this world,’ creating it’s own position in the market.

The target audience was calculated to be the carefree youngsters. Kharghar, being home to most of the happening colleges’ and institutes, saw a promising amount of excited youngsters wanting a place to hangout!

This place was to be the ultimate experience for every coffee addict and Italian food lover!

Brand positioning and Target AudienceLCmediaHouse

This logo was created by us for Café Monza, after keeping in mind the actual elements that helped make up the brand. For example: piping hot cups of coffee, coffee beans, fork and spoons, a tempting font and not to forget, the whole city of Monza!

LogoLCmediaHouse

Cafe Design, Layout and Wall-artLCmediaHouse

The whole café was given a royal Italian feel. The ambience, all the way from its entrance, the wall art till the counter was decided, designed and put into action by us.

The wall art for Café Monza, was particularly hand sketched by us, the detailed sketches of which show Valentino Rossi, the Italian professional motorcycle racer and multiple Moto GP World Champion.

Wall Art LCmediaHouse

MenuLCmediaHouse

The Menu was designed by us and we again used beautiful Italian elements for the same. Apart from these designs we also used images of the exotic dishes included in the menu.

Menu – Front & BackLCmediaHouse

Menu – Inside PagesLCmediaHouse

Symbols Created for Social Media PlatformsLCmediaHouse

Café Monza - The Final LookLCmediaHouse

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