cadbury dairy milk silk
TRANSCRIPT
Dairy Milk Silk
Pragna.S.PPGP30384
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Parent Company
Parent Company- Mondelez International
$35 billion company
Brands marketed In 165
countries
110,000 employeesworldwide
9 billion dollarbrands
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Brand: Cadbury Dairy Milk
Cadbury Dairy Milk is a milk chocolate bar made with fresh liquid milk. It quickly became the market leader in the UK after it was launched in the early 1900s.
Dairy Milk bars are now enjoyed in 33 countries and available in more than 23 varieties, like Fruit & Nut, WholeNut, Snack, Caramello and Breakaway.
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Extension: Cadbury Dairy Milk SilkSilk is a premium chocolate offering launched as a sub brand of Cadbury Dairy Milk in 2010 with 3 variants – Milk Chocolate, Fruit & Nut and Roast Almond.
Silk stands for the best tasting chocolate with its appeal lying in its softness, smoothness and easier melt in the mouth
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Contribution of the category
Product Category- Chocolate
Operating Segment Category Contribution
Latin America 3.1% Asia Pacific 4.5%
EEMEA 3.1%
Europe 15.8%
North America 0.9%
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This category contributes to 27.4% of Mondelez’s revenue, right after
the biscuit category which contributes to 33.6% of their
revenue
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Chocolate Category Growth
2011 2012 2013 201425.6
25.8
26
26.2
26.4
26.6
26.8
27
27.2
27.4
27.6
Chart Title
Contribution
From the graph it is clearly
seen that that the chocolate
category has been growing
since the past 4 years
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Market Performance of Dairy Milk Silk
The chocolate category in India has a market of 2,000 crores
Cadbury accounted for 55.5% of the total chocolate sales in India during 2014. Dairy Milk is the flagship brand of Cadbury
Cadbury Silk has a market share of 7.5% of the total chocolate market and 52% of the total premium market in India (according to Nielsen figures for 2012)
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Silk Advertisements
https://www.youtube.com/watch?v=sryPvL8019w
https://youtu.be/le8p9bD8z68
https://youtu.be/_CrbO82pb10
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Thank You!!