[cach] branding for restaurants
TRANSCRIPT
BRANDING & marketingrestaurant
by
A brand tells customerswhat a restaurantis all about.
WHAT ISRESTAURANTBRANDING?
When done well,a brand provides visualand emotional cues to
potential clients.
A brand has the power to differentiate the restaurant from its competitors, and
showcase its unique personality.
A BRANDIS MORETHAN A LOGOIt encompasses the overall experience of dining at the restaurant.
A strong restaurant brandcovers all parts of the business,from the interior designto the marketingmaterials.
Developing a brand and using it tohis advantage can give a restauranta competitive edge and recognition.
The visual aspects and copy style are applied to marketing materials like the website, menu, take-out boxes, advertisements andbusiness cards.
brandapplication
Successful brand developmentis a continual process as the
owner finds new ways tobring the essence of
the brand into allaspects of the
business.
Logos, colors, fontsand image styles make upthe visual aspect of the brandto represent the unique taste andfeel of the restaurant.
A strong brand represents the soul and character of therestaurant, and will help customers rememberthe experience andrecommend it.
benefits ofbranding
Whether you’re starting a restaurant from the ground up, or are seeking to build brand identity for an existing one, we have the
experience, passion and talent to make your vision a reality.
dare to be different.
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