Cabayero Steak House

CEO- MattCFO- NallelyCTO ChrisCIO - Patricia

What is web hosting?Hosting arrangement in which a web host maintains clients' websites on its computers and provides related services. These services may include leasing of hard disk space, maintenance of hardware and software, provision of backup and security and email among others. (BusinessDictionary.com May 10th, 2008)

Web HostingFor a website to exist, you need a server. Internet Service ProvidersServer (Low cost, many websites on 1)Virtual Private Server (Low cost, private)Dedicated Server (Costly, private) (http://www.verio.com/hosting-plans/#2 May 10th, 2008)

Web Hosting Sites

Web Content Management

Managing and organizing online information.Staying current with informationKeeping the content freshAdding/Changing/Removing parts of website. Many software programs available for use.

Web Content Management SoftwareAquaMicrosoftCivicSpaceCmsimple(http://en.wikipedia.org/wiki/List_of_content_management_systems May 10th 2008)

Exotic Delivery CompanyLocated in Oregon, they specialize in selling exotic animals from around the world.

ProblemWith a growing market, they are facing increased competition and would like to go online.Online website and store. Easy use for customers.Translate for foreign suppliers and customers.Ability to update site.Needs to advertise online.

When Building an Online Store and Web Site Focus on your niche Build a content rich web site based on your nichePeople are searching for information and for solutions to their problems Getting enough traffic is the biggest challengeThe more content your web site has the more traffic it will funnel to your web site because make it easier for search engines to find you.Once you have a good web site then you want to attach your online store to that.

Online StoreNeeds to be easy for you and your customers to useIt needs to be secure Need a way to manage inventory And process and ship ordersNeeds to be within your budgetIt needs to have a shopping cart It should take payments easily

Electronic Commerce: Consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.

Mark Trinder invented ecommerce in 1952. The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet.

E-CommerceThe amount of trade conducted electronically has grown extraordinarily since the spread of the Internet.

Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.

E-Commerce

An example of a small Montana based company who has embraced E-commerse.YouTube Video

What is so great about E-commerce?The main reasons more shoppers went to the Internet for their holiday shopping:

1. Convenience 2. Avoiding Crowds 3. More Variety 4. Better Bargainshttp://www.sunriseecommerce.com/ecommerce_facts.htm

E-commerceThe fact is that ecommerce will give any company a competitive edge if they are willing to go for ithttp://www.epsit.net/ecommerce.php

Whats a good E-commerce Company? Store Front

Before StartingCreate a Marketing BudgetResearch your target marketTry several variations Know who your competitors are and how they advertise to their marketHave your company logo designed professionally

KeyWord AdvertisingOne of the most popular ways to advertiseEasiest and cheapest way to target your buyersThree of the most popular online ad agencies:Link ExchangeNewsletter Advertising Budgeted Advertising

14 Reasons To Have A Logo and Marketing MaterialsTo look bigger and establishedTo increase your chance of earning venture capital of selling a business.To attract more clientsTo brand yourselfTo convey that you are reputableTo give clients a sense of stabilityTo be more memorableTo explain your company nameTo endear your company name to your clientsTo explain an unusual line of businessTo differentiate your from your competitionTo stand out in your fieldTo comply with expectationsTo show your commitment

Where to StartSee your ads on Google(www.adwords.google.com) Yahoo (www.advertising.yahoo.com)Choose your exact services and nothing more (http://advertising.yahoo.com/central/marketing/services.html)Measured Up (http://www.measuredup.com/?gclid=CLOg7YG0oJMCFSIZagodOBiqwQ) free!Insider news on how your target market feels about your product Demographic Web Targetingcan help you find your target market as well as where to advertise in order to reach them. (www.specificmedia.com/targeting) Custom Logo Design - $99 (www.thelogoloft.com)

Considerations For Exotic Delivery You need to decided weather or not to hire a web designer to build your store for youBuy software packages and do it yourselfSubscribe to a virtual or host store

ConsiderationsYou need to decided weather or not to hire a web designer to build your store for youIt is expensive so it may come down to budgetIt may also be hard for you to make future changes to your store

ConsiderationsBuy software packages and do it yourselfSuch as Microsoft Share Point Designer $299.95 or Dreamweaver $319.99.Can be difficult without experience.You may also need to buy separate software to run different parts if you business. (quick books $200 to $400 or Net books online service that runs about $200 a month).Time consuming so decide weather you have time to due this Cheapest option.

ConsiderationsSubscribe to a virtual or host store Web based stores that are configured through your browserVery fast and cost efficient You do not need any technical knowledge you just have to fill in information about your companyCan also be expensive.

ConsiderationsExample: Storefront.com $3,000 to 10,000Easywebstore $370.00 /year plus $620.00 start fee.BuildIt.SiteSell.comcan help you build online store. Net Suite for operations including support, sales, inventory management, shipping to accounting. www.netsuite.com/portal/industries/ecommerce.shtml

RecommendationsSubscribe to NetSuite for operations.StoreFront for financial processing. Google for advertising.

BibliographyWikipedia.com. List of Content Management Systems. http://en.wikipedia.org/wiki/List_of_content_management_systemsVerio Communications. What is web hosting? http://www.verio.com/hosting-plans/#2WebHostingChoice.com. Best 10 Web Hosting Sites. http://www.webhostingchoice.com/Businessdictionary.com. Web Hosting Definition. http://www.businessdictionary.com/definition/web-hosting.htmlwww.allbusiness.comwww.google.com www.yahoo.comElectronic commerce, http://en.wikipedia.org/wiki/E-http://www.youtube.com/watch?v=lWW5TAVQtLw&feature=relatedhttp://www.epsit.net/ecommerce.php

Thank You

*********************Link Exchange: Find merchants that sell complementary products, and offer to trade text links or ads with them.Newsletter Advertising: a great way to reach select groups of consumers. If your budget is tight, you can always start your own newsletter campaign.Budgeted Advertising: such as GoogleAdWords, allows you to purchase a set of keywords, set a limit on how much you want to spend, and have your ad display until that limit is reached. This also serves as a way to track your campaign success.

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