c scout philippe souidi the futureof media

Meet theFuture of Media Consumption

ADC Management Dialog „Neue Medien, Neue Wege“

14:00 – 15:00 Uhr

Philippe Souidi, Managing Director, CScout Trendberatung GmbH

Wohin geht die Reise im digitalen Zeitalter?

Welche globalen Trends bestimmen die aktuelle Medienlandschaft?

...Convergence

ADC 30. Januar 2009 © 2008 CScout Trendberatung

Mobile Monday Germany, National Summit

The future is here.

It‘s just not widely

distributed yet. William Gibson



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We are Screening & Monitoring Trends from

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The Future of MediaCon-sumption


Global Media Trends

Today, we are surrounded by a multi-level convergent media world

where all modes of communication and information are continually

reforming to adapt to the enduring demands of technologies,

“changing the way we create, consume, learn and interact with each

other”

...Convergence


Convergence

means ...

Music Pictures Videos Text

any digital content


Convergence

means...

any time


Convergence

means ...

anywhere


Convergence

means ...

on any device



Time Shifting

Place Shifting

Device Shifting

1.

2.

3.

...whenever I want

...wherever I want

...how I want

Times are changing...

consuming Media...



Shifting to the ConsumerThe Future of TV



How do people watch TV today?



This is where people watch TV today



Who has control over the ad?

Whois the viewer?

Where will the ad beseen?

Howshould the ad be?



Time Shiftingwatching TV whenever I want



Video on demand... with DVR

hardware based

online based



Video on demand... Online



Web Video... at Home

Boxee

One of the CES Innovation winners, Boxee allows

you to access movies, TV shows, as well as

streaming content from websites like Hulu,

Netflix, CBS, Comedy Central, Last.fm, and flickr

on your laptop or on a media center connected to

a flatscreen TV.

As a "'Social Media Center", Boxee enables its

users to view, rate and recommend content to

their friends through many social networking

features.



Video on demand... Online

Amazon Video on Demand on TV

Amazon Video On Demand streaming database, with over 40,000 titles, is being added

to TVs from companies such as Panasonic and Sony.



Place Shiftingwatching TV wherever I want



Streaming TV from your home to your laptop and mobile phone.

hardware based



Streaming TV from your home to your mobile phone.



Device ShiftingDevice Shiftingmedia convergence



Shifting media content to TV



Making TV content interactive

TV... on the internet



Shifting TV content to Mobile Phones

TV... on the go



TV... on more devices



...new Player in the TeamNetbooks & The Cloud



Contentconsumer producing the content



Democratisation: Content is increasingly created by all



... and goes beyond Internet

Current is a global television network that gives you the opportunity to create and influence what airs on TV.



ContentIt is lot more than Video



... all your Media and Social Graph



... all your Media and Music



... your Social Graph

Facebook Mobile

With Facebook Mobile, you can use Facebook on the go. Use Facebook Mobile to

upload photos and notes from your camera phone straight to Facebook. You can also

receive and reply to Facebook messages, pokes and Wall posts using text messages, or

use your phone’s mobile browser at m.facebook.com.



Yahoo! Connected TV - Facebook on TV

Yahoo brings its open widgets platform to the TV via set-top-box partners, Intel and built

into Samsung’s Internet@TV.

... all your Content on any Device



... all your Content on any Device

Stream content from PC - With the world’s first mobile place-shifting application

for music files Didiom makes it possible to stream content from your home PC to your

mobile phone wherever and whenever.



...Home entertainment Merge

Ciscos Vision - EOS

EOS will be the first major product of Cisco's push into helping media companies connect with their customers. It will combine a

delivery system, a social networking platform, and a set of tools to help consumers find the content they want, said Dan Scheinman,

senior vice president and general manager of Cisco's media solutions group.



Democratization of Searchnew players in the market



...Search by Person viewdle & Face



...Search by Object



...Semantic Search - SemantinetWeb 3.0?



All your Media Content merges.

EachDevice needs its Format.

Its all about Creativity.

All your Content on any Device.



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trendpool is your source for global Media & Marketing Trends feeding your Innovation Process.

Request your membership today.



CScout USA, Headquarters

CScout Trendberatung GmbHTumblingerstr. 280337 München, Germany

Philippe SouidiTrend Director

eMail: [email protected]:. +49 (0) 89 - 23 22 56 77

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