bye-bye nola michael hunt vp, enterprise applications pbs
TRANSCRIPT
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Bye-Bye NOLA
Michael HuntVP, Enterprise Applications
PBS
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NOLA>Network Operations Logging Application>PBS “homegrown” application>Supports the distribution of schedule
information>Supports flow of information to automation>Current generation in operation since 1992
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Orion v1.0>Web-based application>Supports the collection of program info>Replaced former PDB – program database>In operation since 2001
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NOLA needs to be replaced> Built to support processes in place since the
70s> It’s broken!
> Cannot support> File-based contribution and distribution> Frame accurate timings> The growing number of versions
>BroadView was selected to replace NOLA > Implementation design began in early 2004
> Needed time to consider systems supporting stations> Significant effort to future-proof plans
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Orion v1.0 needs to be upgraded>Current version of Orion cannot support
> Association between program information and media
> Not built to allow for the submission of spots> Not built to allow for the submission of media files
>Completing Orion v2.0 development
>Will be compatible with BroadView
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Operational Impacts of Change>Guiding Principles>High-level Information Flow>Key Impacts>Program Information Hierarchy >PODS v4 and Reporting>Timeline
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Guiding PrinciplesIn support of external and internal
deployment
>Reduce duplicative tasks (ie: re-keying, re-creation of reports, etc.)
>Automate to minimize the number of hand-offs
>Promote clear ownership and accountability for tasks
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Guiding PrinciplesIn support of external and internal
deployment
> Communicate key concepts and solicit feedback from key stakeholders
> Do No Harm
> Minimize the initial impacts on producers, distributors, and station operations
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High-level Information Flow
Orion v1.0Producers
AndDistributors
NOLA
StationsUsing
Myers/Protrak
StationsUsingScout/
Programs Plus!
PODS v2
Today
Traffic ReportsPosted In
PBS Connect
Manual,monthly
data push
ACE Stationsand those
usingBroadView
Orion v2.0Producers
AndDistributors
BroadView
StationsUsing
Myers/Protrak
StationsUsingScout/
Programs Plus!
PODS v4
Traffic ReportsPosted In
PBS Connect
Future
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Key Impacts of the Change> Positioned to manage the submission of spots
> Processes and systems to support ingest
> Streamline repacks
> Timings will no longer be estimated> Approximate> Technically Evaluated
> Timing information will be frame accurate
> More detailed rights information
> “Usage Dates” will govern program availability
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Key Impacts of the Change>NOLA subscripts are going away
> In their place: Package Types > Other characteristics tracked separately:
> Revision Number> CC> SAP> DVI> Aspect Ratio
>NOLA Codes will continue to be generated> i.e. Episode-level – NOVA 001601> Stations highly dependent> Distributed via PODS v4 > Will continue to appear on reports
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Program Information Hierarchy Mapping
Master Deal
Program Item
Deal
Package
Revision(s)
Program Contract
(PAA) ProgramAcceptanceAgreement
Episode
Version
Repack(s)
What was formerly Will soon be
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Hierarchy Example - Clifford
Revision1: King Mac w/ Kraft Spot
Master Deal: Clifford’s Puppy
Days
Deal: Clifford’s Puppy Days
Season 3
Program Item: Another Fine
Mess
Package:SD|Base
Program Item: King Mac
Program Item: Cyber Puppy
Problems
Package:SD|Base
Package:SD|Base
Revision1: Another Fine Mess w/ Kraft Spot
Revision2: Cyber Puppy Problems w/ Target Spot
Revision2: King Mac w/ Juicy Juice Spot
Revision1: Cyber Puppy Problems w/ Kraft Spot
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Hierarchy Example - Nova
Revision1: Dirty Bomb w/ Ford Spot
Master Deal: NOVA Season 3
Deal: NOVA: Dirty Bomb
Program: Fire Wars
Package:SD|Base
Program: Dirty Bomb
Program: DNA & You
Package:SD|Base
Package:SD|Base
Revision1: Fire Wars w/ Home Depot Spot
Revision1: DNA & You w/ Nabisco Spot
Revision2: Dirty Bomb w/ Chevy Spot
Revision1: DNA & You w/ HP Spot
Deal: NOVA: Fire Wars
Deal: NOVA: DNA & You
Package:HD|Base
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Package Types
> Base> Unedited> Stacked> Stacked Unedited> Embedded Promo> Reinvented Breaks> Pledge> Pledge Event> Short> Spot
Unique types forStandard, Widescreen
&High Definition
Programs
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Packages – not Versions
Media Inventory
Format Sheet
Provides Package Structure
UCC
Provides Underwriting Information
Content Cut 1
Content Cut 2
Content Cut 3
Underwriter 1
Underwriter 2
=
Package ABC
Content Cut 1
Content Cut 2
Content Cut 3
Underwriter 1
Underwriter 2
Media Inventory Program
Ad Copy
Ad Copy
Media Inventory
Content Cut 1
Content Cut 2
Content Cut 3
Underwriter 1
Underwriter 2
+
Information about the media is submitted via Orion v2.0 …
Physical media arrives at PBS and is associated with BroadView media records …
Program packaging information is based on forms submitted via Orion v2.0 …
Package is assembled via BroadView …
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PODSv4 and Reporting
>Stay in your seats!
>Detailed Session today at 10:45am
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Reporting> All current NOLA reports will come from
BroadView in some form> Program Offers
> Schedule Listings – Advance Schedule, Alpha List, OPSLOG, Program Lineup and Timings (PLT), and corresponding revisions
> Reports will be available from PBS Connect
> Key data elements will be indexed and fully searchable
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PBS Connect>PBS Connect’s program search pages will
be reformatted
>Data will be more easily found
>Streamlined process for publishing pages
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Timeline> Training has started
> Extensive testing May and into June
> BroadView’s current ‘go live’ is slated for late June 2005
> PODS v4 will start producing files at the same time
> PODS v2 will continue to produce files in parallel for one week containing day-of-air changes only