by: sandra ramirez
DESCRIPTION
By: Sandra Ramirez. Company Overview. Headquarters in Minneapolis, Minnesota. Incorporated in 1928 79 manufacturing locations, 49 in U.S. Social Involvement, leadership development, health concerns Consistent dividends Longevity & Well- recognized brands, trust, loyalty - PowerPoint PPT PresentationTRANSCRIPT
By: Sandra Ramirez
Company Overview• Headquarters in Minneapolis, Minnesota.• Incorporated in 1928• 79 manufacturing locations, 49 in U.S.• Social Involvement, leadership development, health concerns• Consistent dividends• Longevity & Well- recognized brands, trust, loyalty• Large variety of products• Stable position, little stock volatility• Not too much bad press• High commodity prices in the food industry (grains, oats, etc.)• Many recognitions/awards• High debt, debt financing through bond issuances• Accounts receivable growth is greater than revenue growth
(happens through acquisitions: Yoplait)
Products Offered• Product mix includes: baking products, dough/pastries, fruit, cereals, ice cream, meals,
organic/natural, pasta, pizza, snacks, soups, vegetables, and yogurt.
• The cereal product line includes the company's Big G cereals, which are: Cheerios, FiberOne, Chex, Lucky Charms, Wheaties, Cinnamon Toast Crunch, Cocoa Puffs, Total Raisin Bran, Kix, Honey Nut Clusters, Count Chocula, Trix, Whole Grain Total, Cookie Crisp, Golden Grahams, etc.
• Another product line would be soups, which include: Progresso and Muir Glen. And one last example would be its' vegetables product line including: Green Giant, Cascadian Farm, and Muir Glen
• Wiki link: http://generalmills-mgt111hn1project.wikispaces.com/Product+%26+Services
Cash Cows Star Products Failed Products
Products in questions
• Cheerios• Chex• Wheaties• (Big G
Cereals)
• Progresso Soup• Green Giant
vegetables• Yoplait yogurt• Betty Crocker• Haagen Dazs
• Basketball-shaped cereal, “Dunk-A-Balls”
• Home bread mixes
• Organic products
• Ready-to-eat meals
Market Positioning• Sector: Consumer Goods• Industry: Processed & Packaged Goods
• Major competitors: Kellogg’s, Kraft, ConAgra Foods, Danone, Campbell Soup, Seneca Food Corporation
• Ranks real high in the industry because…• Top #1 selling cereals• Stable operations• Shareholders trust• High value to market• Products essential to everyday life• No matter what, people need to eat
• Shows ranking based on different criteria• http://biz.yahoo.com/ic/ll/342qpm.html
Comparison showing General Mills being about 7.86% of the total industry market cap
Profitability
• Income Statement
Trending of Stock Prices
• Started off low• Stock price and volume increased when quarterly earnings report
was released, results better than expected • For the most part, stock price remained stable between $37-$39• Volume ranged from 2 million to the highest of 11 million; mostly
stayed within 3-4 million • Right now, reached $40
• When market almost went into a bear market, GIS remained stable along with other food processing competitors
• No high volatility; consumers always need food• Do well even during hard economic times
Current Business Issues
• Dealing with the high commodity costs• Expanding in online marketing/promotions• Reduce sugar grams in its’ products• Lower its’ debt • Competition from store brands: not advertised, but cheaper
Recommendations for Business Improvement• Further research to compete against Kellogg’s and ConAgra Foods• Change all factories to biomass-powered energy source; be more
environmentally sustainable• Keep technology up to date• Increase in promotions and online marketing• Increase in targeting older generation
• Make sure demand for products does not outpace their production capacity
• Control their expansion, focus on long-range planning• Expanding their over dependence on the U.S. market to other
countries. • Hire new personnel to meet demands associated with new
production and new marketing campaigns