State of Wireless State of Wireless Technologies in the Technologies in the

Philippines Philippines

FOCUSFOCUS

Wireless applications developed for Wireless applications developed for cellular phones, personal digital cellular phones, personal digital assistants, and other forms of devicesassistants, and other forms of devices

CELLULARCELLULAR

70 local fixed line local operators70 local fixed line local operators

5 cellular service providers in the 5 cellular service providers in the

PhilippinesPhilippines

Extelcom, Piltel, Globe, Smart, NextelExtelcom, Piltel, Globe, Smart, Nextel

Analog, CDMA, GSM phone services areAnalog, CDMA, GSM phone services are

available throughout the countryavailable throughout the country

The country has around 15 million phone The country has around 15 million phone subscribers and 4 million fixed line subscribers and 4 million fixed line subscriberssubscribers

The Philippine wireless application developer The Philippine wireless application developer community skills cover short messaging service community skills cover short messaging service (SMS or text messaging) Web, Unix and (SMS or text messaging) Web, Unix and Microsoft-based for the wireless and fixed line, Microsoft-based for the wireless and fixed line, WAP, GPRS, Palm, IPAQ. Languages used are WAP, GPRS, Palm, IPAQ. Languages used are C++, Java, Visual Basic, J2ME, Brew, Symbian, C++, Java, Visual Basic, J2ME, Brew, Symbian, among others. among others.

WAP does not do itWAP does not do it!!

Text messaging capital of Text messaging capital of

the worldthe world

The Filipino Mobile Phone UserThe Filipino Mobile Phone User

57% of our respondents are subscribed to Globe while 47% with Smart. 70% are prepaid subscribers. Smart is most popular to ages 24 and below.

82% of our respondents own a Nokia mobile phone with the 3310 model leading followed by the 3210.

On the average, 20 text message are sent daily by our respondents with the 33 to 36 age group being most active.

Wireless applications Wireless applications

Picture messages and ringtonesPicture messages and ringtones

Information on demandInformation on demand

GamesGames

Here are some examples of games:Here are some examples of games:

Smart txtgamesSmart txtgamesText to MillionsText to MillionsSmart Adventure GameSmart Adventure GameHandy Pet and Virtual FriendsHandy Pet and Virtual Friends

Entertainment Entertainment

Media and community applications Media and community applications Globe campus bulletinGlobe campus bulletin SMART ICQSMART ICQ SMART B-My-Buddy ChatSMART B-My-Buddy Chat Smart I-chatSmart I-chat

My CrushMy CrushSmart Chat LoungeSmart Chat LoungeInstant MessengerInstant MessengerMobile ChatMobile ChatPinoyMail WebTxtPinoyMail WebTxtInq7.net’s YOU!Inq7.net’s YOU!Jobs OnlineJobs Online

Mobile advertising and promotions Mobile advertising and promotions Mobile CommerceMobile Commerce

Location Based Services (LBS)Location Based Services (LBS) Secure MeSecure Me

Track MeTrack Me

Smart Automatic Vehicle Location SystemSmart Automatic Vehicle Location System

Corporate solutions and personal Corporate solutions and personal information managerinformation manager

Smart Yahoo MailSmart Yahoo Mail

StorITStorIT

Globe Photo AlbumGlobe Photo Album

Mobile OpinionMobile Opinion

B2BPriceNow.comB2BPriceNow.com

SMART my TXT SiteSMART my TXT Site

Mobile BankingMobile Banking

Group TextGroup Text

Package TrackerPackage Tracker

The current demand for wireless The current demand for wireless applications spurred a new area of focus applications spurred a new area of focus

for the software development sector. for the software development sector. Some of the players in this area are: Some of the players in this area are:

ePLDTePLDT XurpasXurpas Mobile-ArtsMobile-Arts GiveMeGiveMe Unlimited Unlimited ChikkaChikka WebcastWebcast Technologies Technologies FluxionFluxion WolfpacWolfpac DFNNDFNN Wireless WorksWireless Works Sequel SolutionsSequel Solutions Personalized GreetingsPersonalized Greetings Asian Navigation Tracking ServiceAsian Navigation Tracking Service SoftriggerSoftrigger Interactive Interactive WebXtendWebXtend SpinWebSpinWeb Inc. Inc. stag Philippinesstag Philippines Icon InteractiveIcon Interactive

What made it click?What made it click?

ChallengesChallenges

Carriers’ walled garden approachCarriers’ walled garden approach

QUESTIONS?QUESTIONS?