by: jessica hittle brandon bracher. decreased spending by 3.8% to $172.5 billion another 6.2%...

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By: Jessica Hittle Brandon Bracher

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Page 1: By: Jessica Hittle Brandon Bracher.  Decreased spending by 3.8% to $172.5 billion  Another 6.2% decrease to $161.8 billion for 2009  Expected future

By: Jessica HittleBrandon Bracher

Page 2: By: Jessica Hittle Brandon Bracher.  Decreased spending by 3.8% to $172.5 billion  Another 6.2% decrease to $161.8 billion for 2009  Expected future

Decreased spending by 3.8% to $172.5 billion

Another 6.2% decrease to $161.8 billion for 2009

Expected future layoffs

2009 online advertising sales drops to 5% from 16% in 2008

Page 3: By: Jessica Hittle Brandon Bracher.  Decreased spending by 3.8% to $172.5 billion  Another 6.2% decrease to $161.8 billion for 2009  Expected future

Results:- Viewed more than 20 million times- Became a rally cry for supporters

Page 4: By: Jessica Hittle Brandon Bracher.  Decreased spending by 3.8% to $172.5 billion  Another 6.2% decrease to $161.8 billion for 2009  Expected future

Results:- Can’t go wrong with sex, babies, or puppies- E*Trade’s efforts paid off

Page 5: By: Jessica Hittle Brandon Bracher.  Decreased spending by 3.8% to $172.5 billion  Another 6.2% decrease to $161.8 billion for 2009  Expected future

Burger King Holdings BK pulls whopper to show disgruntled

customers Whopper sales jumped

Believe It or Not Gatorade commercial showing spectacular foul

ball catch Viewed by 6 million online

iBanner Mac vs. PC Acquired many awards

Page 6: By: Jessica Hittle Brandon Bracher.  Decreased spending by 3.8% to $172.5 billion  Another 6.2% decrease to $161.8 billion for 2009  Expected future

Results:- High anticipation led to disappointment- "The only thing worse than being talked about is

not being talked about. We're thrilled."

Page 7: By: Jessica Hittle Brandon Bracher.  Decreased spending by 3.8% to $172.5 billion  Another 6.2% decrease to $161.8 billion for 2009  Expected future

Results:- Ads pulled from television- Negative response to Robert Jarvik not being a practicing physician.

Page 8: By: Jessica Hittle Brandon Bracher.  Decreased spending by 3.8% to $172.5 billion  Another 6.2% decrease to $161.8 billion for 2009  Expected future

Sledgehammer Marketing Toyota offering 0.0% APR on a car 10,000 Facebook members wanted the ad

pulled Offensive Fumble

Pandas with Asian accents recommend Salesgenie

Ad pulled because of offended viewers A Strong Message

AIG’s advertising ‘the strength to be there’ Ads pulled due to pending government bailout

Page 9: By: Jessica Hittle Brandon Bracher.  Decreased spending by 3.8% to $172.5 billion  Another 6.2% decrease to $161.8 billion for 2009  Expected future