By: Elinor Quint, Shiry Taitlbaum, Callie Wexler

Who is Alexander Wang?

• Alexander Wang was born and raised in San Francisco, CA

• He later moved to New York City to attend Parsons School of Design.

• In 2005 he decided to pursue the launch of his own label.

• The collection began predominately in knitwear, represented by six unisex silhouettes.

• In Spring 2007, it had evolved into a full Women’s ready-to-wear line and the collection

• In 2008, Alex received top honors as the recipient of the Vogue/CFDA Fashion Fund

• In 2009, he was announced the winner of the Swarovski Womenswear Designer of the Year; and in 2009, he was the recipient of the Swiss Textiles Award.

• Alexander Wang was acknowledged by GQ as Best Menswear Designer of the Year and by the CFDA for Best Accessory Designer that same year.

• Alexander Wang opened its first flagship store, February 2011, in SOHO, NYC.

Today• Today, Alexander Wang

has over 15 stores worldwide

• In November 2012 following Nicolas Ghesquière’s surprise departure from Balenciaga, WWD announces that Wang will be the house’s new creative head.

Fun Fact #1: Who Knows Who This Little Girl Is?

SPRING SUMMER ‘14

• http://www.youtube.com/watch?v=6yhwFk15WEE

The Theme• In a vast pitch-black space

on the New York piers Wang’s show had giant white grid scaffolding that seemed to be a never ending white zigzagging line

• Wang was showing almost mirror images of outfits on the catwalk – showing first in black and then in white

• A clever take on boy-girl dressing

• The show features his x-ray and laser focus approach to his sporty style.

• Wang’s update on his logo became the foundation of the collection

• Perforated with his logo It was all about "playing with the duality of something understated and something graphic, something innocent and something perverse," –Alexander Wang

• He focused on menswear fabrics and giving them a sexy feel

• He showed his skills

using many different fabric techniques (bonding, printing, embroidery)

• Alexander Wang’s woman showed his softer side in this collection, while maintaing the geometric structure he is well known for

• Wang moved to a softer colour palette including pale blues, pinks and greys

• This collection had a sense of practicality

Trends

• Slouch hem trousers and shorts, Asymmetric tops

New Logo

Fun Fact #2: Who Can Indentify This Celebrity?

Bonded Leather

• leather pieces bonded together with latex binders into a fibrous mat.

• The surface is coated with polyurethane to create an extremely durable topcoat

100% Cotton

100% Cotton• low luster due to the

unevenness of the fiber surface, but can have a higher luster for longer fibers, mercerized cotton and fabrics with finishes.

• Cotton fibers are typically off white, and are easily bleached and dyed.

• Less drape than knit cotton, but still has quite a flexible drape.

• Cotton is a woven fabric created from staple fibers being twisted together into yarns.

• Wrinkles easily due to its low resilience to elastic recovery of the fibers, as well as it shrinks during the first few launderings due to the relaxation shrinkage.

• The cotton in the Alexander Wang line, has been pre washed, as well as is dry clean only, as to prevent the possibility of shrinkage.

Laser Cuts

• The Engraving of leather is done through the laser sublimating the leather surface, meaning that the leather changes to its gaseous phase ("evaporates").

• With increasing laser performance and decreasing travel speed, the depth of the engraving is increased

Digital Print

• Digital printing is the method of using wide format printers to print directly onto the fabric. Dyes and pigments are used to produce inks for digital printing

Embroidery

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