By: Daniel Will-HarrisPresenter: Jordan Kritt

OverviewChoosing a designerPreconceived notionsCommunicating with your designerSpecific featuresResearch your needsClarityAudience

Overview ContinuedHave reasonsDesigning by committeeRemember who’s the expertNothing’s PerfectTrust

Choosing a DesignerSignature designs aren’t always bestDoes your designer have an award?Ask their Clients

Preconceived NotionsLeave them at the door!Share your ideas, you might decide you like

something else better.

Communicating with your DesignerDon’t ask for a color or shapeAsk for an emotion you want your client to

get.

Specific FeaturesMake sure these are known from the

beginningThink about how they’ll fit

Research your needsThe more details you provide the betterBe upfront

ClarityThe more content you have complete, the

easier it is for the designer.Designers may revise your content.

AudienceBe specific to your designer who your

audience is.The design is for your customers, not for you.

Have ReasonsShow the designer sites that appeal to you.Tell the designer how they make you feel.

Designing by CommitteeShare with only a few trusted friendsOnly one person should make decisions

Nothing’s PerfectIf too many people feel your site is okay, then

it’s dullIf you design a site with no personality no

one will love it.

TrustTrust your designer, they are expertsDesigners can be wrong, but you should tell

them what you want. Not how to do it.

ConclusionDon’t decide you know what’s bestDon’t come in with no ideas at all.

Questions