BY B E N JA M I N F L E M I N G

NOLASIGHTS.COM:A VISUAL LOOK INTO THE PAST

PROJECT DESCRIPTION

• Online Journalistic Publication: nolasights.com• Consists of:• 1. Music• 2. Still Photography• 3.Text

• Listen View Read

RATIONALE

• Why a website?Media is moving from print to online platforms

• Why is there a need for this website?9.5Million people Traveling to News Orleans in 2014New Orleans was rated a top 10 cultural city in the world

in 2014

• Target Audience: Students and Tourists

GOALS/OBJECTIVES

Goals

• To inform and provide visuals for students and tourists about New Orleans.

Objectives

Research

Photography

Audio

Design Website

www.theriverdelavan.com

STRATEGIES/TACTICS

• Shooting photographs of the city• Cropping and putting filters on photos• Design the website using Weebly:• Landscape format• Placing certain songs on certain pages• Places pictures in order into their respective galleries• Pictures of food places• Fonts/Colors- make sure do not over power the

photographs

• Making my website available on a mobile device• Promotional strategies

TOOLS

• Fuji Camera• Different Lenses:

(16-50 and 50- 200mm lens sizes)• Adobe: Photoshop

and Audition• IPhoto• Weebly

wiki.itap.purdue.edu

www.iconarchive.com

BUDGET

• Increase in Budget: 0-$100• Update Weebly:

Starter ProAllowed for Audio

Bought domain name:Nolasights.com

• Bought Songs on ITunes

PERMISSIONS

• No Release forms needed for photos all photos were of public places, or people in the public eye. • Music Licenses:

www.cloudstreammusic.com

RESEARCH

• Secondary sources: (Academic books and journals)• Used to gathering historical information• Used for looking up social media and journalism information

• Trade journals: (Professional pieces of work)• Provided ideas for designing and taking photographs• Used to decide what sites were most important

• Government Sources:• Used to find historical facts • Used to find travel statistics

designmeans.com

NORMATIVE THEORY

• Principles of Journalism:Obligation to report the TruthSignificant/Accurate informationInteresting factsLoyalty to citizens to provide information

• Principles of Photography:Rule of 3rdsSymmetry“If your Photos are not good enough your not close

enough.”- Robert Capa

PROJECT IMPLEMENTATION

1. Topic and Conceptualization• Establish need• Choose reporting platform• Choose topic

2. Research • Topic/Content• Newsgathering

PROJECT IMPLEMENTATION

3. Shoot Pictures• Eye Catching cover shots• Photos that tell the complete story

4. Revision/Editing• Edit photos for web• Crop and filter• Edit text: Grammar and Sentence structure

5. Design• Landscape Page• Fonts/Colors• Easy to navigate• Photo Galleries

Homepage

• Picture: Superdome- Site people identify with New Orleans

• Music:

• Description of New Orleans:

• http://www.nolasights.com/

Military/Historical Sites

-Galleries:• Chalmette Battlefield and Cemetery• Bayou St. John/Mississippi River• Civil War• Metairie Cemetery• National World War II Museum

Neighborhood: Uptown

-Sites:• St. Charles Avenue Streetcars• Academy of the Sacred Heart• Tulane University• President of Tulane's house• Loyola University of New Orleans• Audubon Park and Zoo• Camilla Grill (restaurant)

Neighborhood: Garden District

-Sites:• Commanders Palace (Restaurant)• Lafayette Cemetery• Buckner House• Adams House• Colonel Shorts Villa

Neighborhood: French Quarter

-Sites:• Galatoires(Restaurant)• Antoine's(Restaurant)• Central Grocery (Restaurant)• Jackson Square• St. Louis Cathedral• Bourbon Street• Old Absinthe House• Washington Square• Monteleon Hotel• French Market

Neighborhood: Downtown

-Sites:• Canal Street Red Streetcar• Natchez Steamboat• Superdome• Gallier Hall• Lafayette Square• Bienville Square

Neighborhood: Mid City

-Sites:• City Park• Pitot House• New Orleans Art Museum

Neighborhood: Faubourg Treme/Marigny

-Sites:• Old U.S. Mint• Armstrong Park• Congo Square• St. Louis Cemetery #1• Willie Maes Scotch House(Restaurant)• St. Augustine Church• Plessey V.S. Ferguson

Architecture

-Sites:• The Cabildo• Pontalba Building• St. Louis Cathedral• Gallier Hall• Old Ursuline Convent

Mardi Gras• 1730’s- Mardi Gras was celebrated Openly in New Orleans• 1740’s- Mardi Gras Balls were established • 1830- Parades marched down the Streets of New Orleans• 1871-Rex organization founded: “King of Carnival”, Purple, Green and

Gold, were known as the official Mardi Gras colors. • Mardi Gras ends on “Fat Tuesday”

PROMOTIONAL CAMPAIGN/EVALUATION

• Sent link to Travel Corp. in New Orleans• Social Media:

FacebookTwitter

• 2 Professional Photographers: Mr. Savage and Dr. Noble reviewed my photographs and approved my photography.

jcsocialmarketing.complay.google.com

FORM REVIEWS

WEBSITE VIEWS

• Launched on March 30th• 444- total views• 104- Neighborhoods• 92 - Military/Historical sites• 71- Mardi Gras• 57- Architecture• 50- Reference

• Facebook, Google, and Bing

WEBSITE VIEWS

WEBSITE VIEWS

REFLECTION

• Obstacles:Music rightsPodcast file too largeBroad topic

• Overall Experience:Great!Photography and Website design skills improvedPeople contacted me about making website and shooting

photographs for them in the future. Judging by the amount of views and positive feedback, I

believe my website taught students more about New Orleans and attracted tourists to the city.

• If I could do it again:

THANK YOU! QUESTIONS?