buzzcity publishing media kit 2014 - monetize mobile
DESCRIPTION
BuzzCity's Publisher Mobile Monetization Programme. A brief introduction to BuzzCity, a leading global advertising network for mobile developers (apps / mobi sites), bloggers, and mobile responsive websites focusing on emerging markets, to market and monetize their traffic via advertising.TRANSCRIPT
BuzzCity Publisher Presentation
• Vast and established network of advertisers globally with 8 international operating offices including Singapore
(HQ), Bangkok, Cape Town, Jakarta, Johannesburg, Kuala Lumpur, London, Mumbai & Paris
• Deep insights and expertise to the diversified mobile landscape in varying markets spanning across the globe
particularly Asia and the emerging markets
• Simplicity – BuzzCity’s compelling mobile ad delivery technology assists publishers and advertisers by managing
global and local campaigns and addressing device & market fragmentation seamlessly.
BuzzCity – A leading and performing Global mobile/display ad network that
engages the next billions through advertising
India
Indonesia
Vietnam
United States
Saudi Arabia
Korea
Nigeria
South Africa
Thailand Mexico
Kenya
China Egypt
Canada
Brazil
United
Kingdom
Malaysia
Turkey
Pakistan
Over 20 billion campaigns delivered on a monthly basis across the BuzzCity ad network globally
Key ad markets
Our Key Valued Proposition to Publishers
• The BuzzCity Business Advantage
• Immediate global ad dollars readily available for monetization
• Diversified global advertising partners - from brands to agencies, mobile content providers, mobile application developers and affiliate marketers to monetize publishers’ traffic effectively and increase fill rates
• Enables premium sites / apps to be singly targeted and increasing earnings for publishers
• Brand-safe sites/apps are white-listed to attract high earnings
• High volume community sites segregated into network channels to attract large budget performance buys.
• Dedicated team to pre-screen all campaigns ensuring only the highest quality ads get served to your mobile properties
BuzzCity Advertising Partners
Advertisers have a choice of CPC, & CPM Model. Revenue share to Publishers is the same for all models.
How Publishers Can Earn
• Adopted by advertisers who seek to run tactical or result - based campaigns • Advertisers are charged only when user clicks on the ad • Publishers earn when user clicks on the ad • Any advertiser can easily start a campaign in 15 minutes. • CPC price is on an auction basis
Cost Per Click (CPC)
• Adopted by Advertisers who want to run brand campaigns
• Advertisers are charged for every 1,000 impressions
• Publishers earn for every 1,000 impressions served.
• Block booking of inventory for a minimum of 8 days
• CPM rates are fixed
Cost per Impressions
(CPM)
Our Key Valued Proposition to Publishers
• Simple & Powerful Technology To Manage Fragmentation
• A simple & efficient one-time integration to serve ads to your mobile properties across all screens and devices with varying ad requirements and/or targeting
• A variety of ad codes and technical integration options to suit publishers’ unique technical needs and environment.
• Our codes are powered to optimize publishers’ earnings without compromising on your users’ experience
• Dedicated account managers and tech leads to guide publishers throughout the entire integration process
• Best Fraud Detection Technology
Advertiser Categories Advertisers on our network are classified into one of these 4 channels based on the nature of their mobile sites/ products/ services. As a publisher, you can choose to serve ads from any of these categories:
Brand
Ads by advertisers that promote products and services offered by a specific brand.
General Content
Ads by advertisers that promote direct response campaigns (such as click-through to an informational page, fielding product interest or information request surveys, delivering coupons, etc), desktop/mobile apps or content downloads.
Religious
Ads that contain religious messages
Gambling
Ads by advertisers promoting campaigns containing gambling and lotteries.
TARGETING
Mobile Targeting
Device Carrier
OS
Country
Platform In-app
Channel Site Targeting*
** Only available for specific publishers & advertisers
Desktop Targeting
Country
OS/
Platform Channel
General Content Sites/app that include applications & content download, contain contents not moderated by BuzzCity.
Community Sites/app that include user generated content (such as chat, forums, photo sharing, classified, etc.)
Portals** Brand Safes sites/app that contains applications & content download (such as Ringtones, Games,
Wallpaper) in directory type listings
Entertainment and Lifestyle** Brand Safes sites/app that contains editorialised lifestyle themed content covering TV & Video; Music &
Radio; Magazines; Travel; Shopping; Photography; Health, Beauty & Fitness; Food & Drinks; Sports; Gadgets & Technology; Games
News & Information** Brand Safes sites/app that contains editorialised current affairs content covering News
(Global/National/Business/Sports), search, education, books and references, weather, medical and transport information.
Utilities** Brand Safes sites/app that contains productivity tools (such as Organizer, Converter, Navigation, Drawing,
etc)
** Brand Safe channels. Publishers need to meet the minimum criteria defined by BuzzCity and classified by BuzzCity
Publisher Channels
AD FORMATS
Ads Format Image Ads
Able to IP filter and detect mobile users
Offers MMA standard banner sizes:
120 x 20 pixels & gif/jpeg/png (maximum size : 10kb) - Standard
168 x 28 pixels & gif/jpeg/png (maximum size : 10kb) - Medium
216 x 36 pixels & gif/jpeg/png (maximum size : 10kb) – Large
300 x 50 pixels & gif/jpeg/png (maximum size : 15kb) – Extra Large
320 x 50 pixels & gif/jpeg/png (maximum size : 15kb) – Extra Extra Large
(Smartphone)
Place a set codes to allow advertising graphical
banner ads to rotate on specific placements
Colorful and attractive
For advertisers, a picture tells a million words
Text Ads
Able to IP filter and detect mobile users
50 Characters
UTF-8 enabled (support all languages)
A text link that allow advertising text links to rotate
on specific placements
Seems to be part of your mobile web site
(example : part of your menu listings)
Smartphone/ Tablet &
Desktop Ads
Offers the following Tablet ad sizes to advertisers
320 x 480 pixels & gif/jpeg/png (maximum size : 40kb) – Large Portrait
300 x 250 pixels & gif/jpeg/png (maximum size : 40kb) – Rectangle
250 x 250 pixels & gif/jpeg/png (maximum size : 20kb) – Square
460 x 60 pixels & gif/jpeg/png (maximum size : 20kb)
728 x 90 pixels & gif/jpeg/png (maximum size : 40kb) – Leaderboard
Allows advertisers to
reach out to Tablet users
Another viable platform
to increase interactivity and
responsiveness with brands and businesses in mobile
advertising
In-app Ads
Availability of SDKs that support devices operating on various
platforms such as Android, IOS, Android Ads Jacket
Allows end-user to discover new
content at various touch points when
interacting with a mobile app.
Effective tactic for brands / developers
to monetize their mobile app traffic.
Additional revenue stream to monetize app traffic other
than organic traffic generated from app stores to drive
downloads
Ads Format
• Supported Platform: Android & iOS
• Ads Supported formats:
– 300x50 / 320x416 - Phone
– 320x50 / 320x416 - Phone
– 320x50 / 320x480 - Phone
– 300x250 / 768x660 - Tablet
– 300x250 / 600x600 - Tablet
– 728x90 / 1024x660 - Tablet
– 728x90 / 768x916 - Tablet
– 728x90 / 768x660 - Tablet
Rich Media Ads
View Rich Media Expandable: http://ads.buzzcity.net/preview/rmapreview.php?partnerid=8959&cid=895262
View Rich Media Video: http://ads.buzzcity.net/preview/rmapreview.php?partnerid=8959&cid=895278
Wap/Mobi Site Advertising
• Advertisers pay for the Ads by bidding on
BuzzCity Ad Network to reach out to their
targeted audience and drive traffic to their
products/services.
• You earn advertising revenue by serving
network ads on your mobile sites and/or
mobile applications and get paid for
every click (CPC) / 1,000 impressions
(CPM).
In-App Advertising For iPhone & Android App
Discovering New Content To Induce Clicks
Without Navigating Away From Your Mobile Application
In-App Advertisement
allows your free app to
show ads and earn you
revenue when users click
on ads
Interstitial Ads
When a visitor access from the publisher’s website and click on the destination link
Ads displays on this page before loading Visitors can click on the ads (opens a new window) or click ‘skip ‘ to access the destination page
Visitor is taken to the destination page after they click the ‘Skip’.
Publisher
Website
Interstitial Ad Destination Page
Android Ads Jacket Enable Full screen ads during launch & exit
Launch App
Ads feature before the app starts
Close App
Ads feature when exit the app
Sticky Ads
The ads will stay at the top of the screen when the user scrolls up and down the site.
PUBILSHER INTEGRATION
For Mobile Applications
Our Software Development Kits (SDK) allow you to integrate network ads into your mobile
games and apps, so you continue to earn ad revenue after they are downloaded and
installed.
Comprehensive Suite Of SDKs
Supporting Different Device Platforms
More information available here: http://docs.buzzcity.net/wiki/Publisher#For_Application
Desktop/ Mobile Web Developer
• Integrate with us seamlessly using our HTML5 & JavaScript code on to your desktop/mobile sites.
• With a few lines of coding and copy and paste method, you could integrate with us within minutes!
More information available here: http://docs.buzzcity.net/wiki/Publisher#For_Mobile_Web_Site
Widgets
• Ready Plug-in widgets available for your blogger or sites using WordPress templates.
• Simply register a new account and start monetizing now!
More information available here: http://docs.buzzcity.net/wiki/Publisher#Blog_Widgets
Advanced Integration
• For advanced publishers, BuzzCity Server-Side API that respond in JSON format that allow you to receive the campaigns via server request.
• Ability to receive up to 10 campaigns for every server request.
Find out more information at: http://docs.buzzcity.net/wiki/Standard_Server_Side_API
AVAILABLE TOOLS
Indicate a Channel that is most
relevant to your mobile property
Choose the Advertiser Categories
of ads you want to display
1
Receive email
notifications of new
advertisers
2
Control Options on Ads Display
Earning Reports with in-depth breakdown and analysis
** All earnings shown in your account are Nett revenue.
Comprehensive Reports to Monitor &
Evaluate Your Traffic Monetization
Getting Started
• Sign Up As A Publisher Now
http://www.buzzcity.com/f/register
• Integrate BuzzCity Ad Codes
http://docs.buzzcity.net/wiki/Publisher