buying an on-demand geofilter on snapchat
TRANSCRIPT
Buying an On-Demand Geofilter on Snapchat
(Doesn’t that yellow hurt your eyes?)
Roy HarmonDirector of MarketingSuch Ads!
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Why Snapchat? Why now?Affordability
Right now, you can test the medium for as little as $5.
The lessons you learn now will be applicable when the cost inevitably rises
Demographics Snapchat is the best place to reach 13-34 year olds.
Use of the app is growing fast for users 35+
Snapchat is getting older
45% of Snapchat users are 18-24 years-old
26% are 35-44
Use is up 103% with 25-34 year-olds
Snapchat use is up 84% with users over the age of 35.
(Source: “How Snapchat is targeting the over-35 crowd”)
Now you can test Snapchat for your brand for as little as $5 (without a Snapchat rep)
Go to https://www.snapchat.com/on-demand
Click Create Now
Login with your Snapchat info (if you don’t have an account, you’ll have to create one on your phone)
Be honest
Choose your creative
No URLs, hashtags, or social media handles
Choose the time and duration of your filter (the longer it is, the more expensive it gets)
Click Draw Fence
Choose the location - from 20,000 to 5,000,000 ft2
(the bigger it is, the more it costs)
Click Satellite for a satellite view (if you want)
Click Next
Pay
Need expert advice?If you’re ready to test Snapchat for your brand, but you need help getting started, contact the professionals at:
Such Ads!Email: [email protected]: SuchAds.comPhone: (209) 920-SNAP
Further Reading
“What I Learned For $50: Snapchat Edition”Covers Snapchat’s strengths, weaknesses, and opportunities
“What I Learned For $50: Ghostface Edition”Discusses cross-channel strategies with Snapchat
“Is Snapchat Worth It In A Small City?”Examines the benefits of Snapchat outside of major cities
Cover Your Eyes
The End(I warned you.)