buview llc - pitch deck
TRANSCRIPT
Company Background
Who is buview?• BuViewisanetworkofproduct testers
andreviewersthatworktogetherwithregisteredbusinessownersandmarketers.
• BuViewassistbusinesses inenhancingproductsandproducing effectivemarketingstrategiestargetedatdemographically segmentedconsumers.
• ElijahClark• DarrylManco
Founders
ShareProduct(s).GetAnHonestOpinion.BuViewisafreeonline focusgroup thatgetsbusinessesreviewsthatmatter.
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• MadetoBetawithonly$300• Currentlyat$30monthly spending• Nocompanydebt
Interesting Facts
Beta Milestones
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Developedbrandingandwebsite
LaunchedwebsiteBetatothepublic
Begansocialmediaoutreachtoinfluencers
10kRegisteredUsers
1kregisteredbusinesses
1kprojects/productsreviewed
2014 2015 2016
2015 2016 2016
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Influencer Marketing
SocialMedia
Research
Infographics
Word-of-Mouth
Forums
Blogs
Referrals
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influencer marketingInfluencermarketingoffersasolutiontotheword-of-mouthculturalshiftbyputtingthebrandmessage inthehandsofindividuals.
Influencermarketingisgrowingfasterthanorganicsearch,paidsearch,andemail.
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What’s Being Said
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“TheInfluencerMarketingGold
RushIsComing:AreYouPrepared?”
(2016)
“10ReasonsWhyInfluencer
MarketingistheNextBigThing”
(2015)
“WhyInfluencerMarketingisnota
Hype”(2016)
“Developersshouldtakeinfluencer
marketingseriously”(2016)
Forbes Social Times Huffington Venturebeats
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WhyInfluencerMarketingisCreatingHugeReturnsforBusinessesInfluencermarketingisquicklybecomingoneofthemostimportantonlinemarketingchannels.Budgetsaregrowing fast,andmarketersareseeingstrongreturns(Convince&Convert,2016).
BuView Benefits
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SocialInfluence01
ConsumerReviews02
BetaTesting03
ExpandingMarket04
MarketingStrategy05
Testimonials06
BlogReview07
CaseStudy08
CustomerSatisfaction09
QualityControl10
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Target customers
In-house
• MarketingDirector
• CustomerService
• OnlineMarketing
Manager
• DirectorofGrowth
• MarketingConsultant
• SocialConsultant
• WebMarketing
Consultant
• AdvertisingAgency
Consulting
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• Inventors
• Authors
• SocialMediaExpert
• SmallBusiness
Owners
Independent
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• Thelargestcustomerbasehasbeenmarketingdirectorsseekingtogenerateconsumerreviewsonsocialnetworks.
Market trends
3 Internet– TheInternetaidsincollectingdataforbettercomprehending theperceptionofconsumerstowardabusiness.
4 technology– Technology influencesagrowthinconsumersocialcommunication.
1 Consumer reviews– 88%ofconsumers intheUnitedStatesreadonlinereviews.
2 Focus groups– Focusgroupsallowforseekinglegitimatefeedback,conductingbetatest,andevaluatingconsumerperception.
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Current products
• Electronics
• BeautyProducts
• ConsumerGoods
• Accessories
• Clothing
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• Software
• Food
• HomeGoods
• Retail
• Betaproducts
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AgoalofBuViewistohaveenoughmemberstoofferlocalservicesasaprojectoption forbusinesses.
• BuViewhasalsofeaturedprojectsrangingfromkids toystoadulttoy
Why buview matters
ConsumerPerceptionAlackofconsumerknowledge leadsbusinesses tofailatgeneratingmarketingsuccess,brandawareness,andprofitability.
Researchersstatethatconsumerperception isasignificantpredictorofconsumerpurchasing intentions.
FocusGroupsOnlinefocusgroupsareadevelopingmarketandbusinessesareacquiringanexpanding interestintheserviceandtheresultsthatitgenerates.
Researcherssuggest thatbusinessandmarketingmanagersutilizefocusgroupmethods foranalyzingandinfluencingproductawarenessandconsumerperception.
TheCEOofBuViewhasresearchedandstudiedover200articles,books, andwebsitesrelatingtothebenefits of
consumer feedbackandreviews.
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Helping businesses
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WhoWhoisyourcustomer?
WhatWhatdoesyourcustomerwant?
HowHowcanyouconnectwithnewcustomers?
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Focusgroupsareidealforassessingdataandmeasuringstatusandtrends.
Business Risks
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CompetitorsjoinmarketandofferfeaturesuniquetoBuView.
We failtogrowfastenoughtokeepwithtrend.
Ourreputationsuffersbecauseofquality,reliability, ormissteps.
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Use of funds
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marketing Paid tierscommunity
IncreaseInteraction
• DiscussionBoards
• PointSystem
• SocialProfiles
IncreaseMarketingEfforts
• EmailMarketing
• TraditionalMarketing
• SocialMediaMarketing
• InfluencerMarketing
IntegratePaidOptions
• PaytoAccess
• PayPerProject
• ProjectManagement
• PayPerMonth- API
• ForPayPerMonth,wewouldliketoofferwhite-label platformforusewithin-houselocalfocusgrouporganizationsorbusinesses toreachouttotheirglobalconsumers.
2 Year Roadmap
1.Engineering
RevampDesign+UI
UserExperience
Testing/QA
FrontEnd
MobileApp
2.Marketing
Influencer
ContentMedia
Community /Press
Events
PaidAcquisition
3.Operations
FinancialAccountant
HR
Sales
CustomerService
CustomerOutreach
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BuView’s unique value
• GeographicalLocation• Race• Gender• Age• PoliticalView
• Religion• Education• IncomeLevel• ProductInterest• SocialHangouts
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• BuViewistheonlyplatformthatallowsbusinessesandmarketerscompleteaccesstoselectandmanageprojectsbasedonuserdemographics inanonline focusgroupsetting.
Project scenario
1. LargemakeupcompanywantstoknowwhyAfricanAmericansdonotpurchaseproduct.
2. CompanycreatesprojectonBuViewtargetedtowardAfricanAmericanintheU.S.
3. Companyselectsstudyparticipantsandsendssampleofproduct
4. Participantstestproductandrespond intheonlinefocusgroup roomonBuViewtoquestionsofferedbythecompany.
5. Ascompanysocializeswithparticipants,theyfindthatAfricanAmericansdonotprefertheproductbecausethedarkershadesarenotofferedinavariety.
Businesses canaskalltypesofquestions relatingtotheproductincluding
service, shipping,branding, price,physical
attributes,etc.
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Why buview is positioned to win
KnowledgeWeknowmarketingandconsumerinfluence.Wespentoverayearresearchingthemarketandneedsbeforeintroducing beta.
PreparedWehavetestedvariousmethodsandstrategiesforgeneratingmillionsofusersandpaidsubscribers.
ProvenWehaveproventhatourconceptworksandthereisanindustryneedandwantbybusinessesandmarketerstobetterconnectwithconsumers.
IndustryKnowledge
Platform
ProvenConcept
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Join usWeareattheearlystagesofaculturedestinedtovalueconsumerinfluenceoverallotherformsofmarketingandwewouldlovetohaveyoujoinusfortheride.
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Our TeamElijah Clark (CEO & Operations)
Elijahisamarketingconsultant,speaker,anddeveloperwithoveradecadeofdigitalmarketingexperience.
Hecurrentlyhelpsbusinessesbuildsolidmarketingstrategiesbyanalyzingwebsites,SEO,PPCcampaigns,budgets,brandidentity,andsocialmediastatus.
ElijahisaU.S.AirForceveteran,andholdsaM.S.inInternetMarketingandpursuing aDoctorateinMarketing.Thetitleofhissoon-to-bepublished studyis“IntegratingConsumerReviewsinBusinessMarketingStrategies.
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Darryl Manco (Marketing & Outreach)
DarrylisanInternetMarketingConsultantwhofocusesoninboundcontentrelevance.Hebuilds InternetMarketingStrategiesforbusinessesinclusiveofbudget forecastingforSEO,SEMCampaigns,SMM,emailcampaigns,andbrandreputation.
DarrylholdsaM.S.inInternetMarketingandaB.S.inManagement.From1997to2012,heranthreebusinessessimultaneously inCalifornia.Hehas23yearsofconsumermindsetcognizancecoupledwith20yearsofInternationalculturalinsights.
Thank you!Seeyousoon:)
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Facebook.com/buviewing
Twitter.com/buview
Linkedin.com/company/buview
Websitewww.BuView.com
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ElijahClark(817)760-6647