business w04 business ethics @1

Universitas Multimedia Nusantara (UMN) Wisma BNI 46, 2nd Floor, Jl. Jend. Sudirman Kav.1 Jakarta

Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: [email protected]

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Ethics in the Workplace

Social Responsibility

Jakarta, September 2007

Week 4

Implementing SR program



Business Ethics



Intro .....



What is Ethics ?

“Beliefs about what is right and wrong or good and badin actions that affect others”

(Griffin, 2007)

“The rules and principles that define right and wrong conduct”.

(Robbin, 2007)

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If…

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Then ...

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By process…

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Is there any gray area in ethics ?

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No…!!

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What is Business Ethics ?

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Ethical or unethical behaviors by a manager or employer of an organization



Same blue taxi ?

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Coincidence or ... ?

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Expanded Model of Ethical Judgment Making

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Business Ethical Challenges

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How Organizations Shape Ethical Conduct

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Johnson & Johnson’s Credo

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Major Corporate Stakeholders

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Responsibilities of Business

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Responsibilities to the General Public

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What is Consumerism ?

Form of social activism dedicated to protecting the rights of consumers in their dealings with businesses

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Basic Consumer Rights Source: Griffin, 2007

1. Consumers have a right to safe products.

2. Consumers have a right to be informed about all relevant aspects of a product.

3. Consumers have a right to be heard.

4. Consumers have a right to choose what they buy.

5. Consumers have a right to be educated about purchases.

6. Consumers have a right to courteous service.

Responsibilities to Customer



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Consumer Rights Source: Kurtz & Boone, 2007



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Source: Marketing Magazine, 2006



Ethics in Advertising23

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• Food product labeling

• Misleading product claims

• Deceptive advertising

• Morally objectionable advertising



Warning Labels

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Sourc

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Mark

eting M

agazin

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2006



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Source: Marketing Magazine, 2006



Legal and Social Commitments

• Businesses cannot practice illegal discrimination against people in any facet of the employment relationship.

• Businesses should provide employees with equal opportunities for reward and advancement without regard to race, sex or other irrelevant factors.

• Businesses should strive to ensure that the workplace is physically and socially safe.

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Implementing Social Responsibility Programs

• Critics of socially responsible business oppose any

business activity that threatens profits.

• Proponents of socially responsible business believe that

corporations are citizens and should help to improve the

lives of fellow citizens.

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Spectrum of Approaches to Social Responsibility

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Top 15 Corporate Foundations

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Establishing a Social Responsibility Program

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thank you

business w04 business ethics @1

Business

exclusively

anna riana

johnsons credo

annaunimedia

wisma bni

marketing

sudirman kav

2nd floor