Introduction

In 1975, Tony Tan Caktiong franchised two Magnolia Ice Cream Parlors in the city of

Manila. For two years, business was looking good and Tony eventually added savory

foods to satisfy customers with more than ice cream. After a year, Jollibee Foods

Corporation was founded and soon became a market leader.

The key to Jollibee’s success is that they know what the Filipinos want. They

understand how their taste buds work. They pay respect to what their customers want,

and they use this to help provide food items that will attract and keep a customer for the

coming days, months and even years. They also promote the importance of family

relationships, which is very relevant to the close family ties expressed and practiced by

most Filipinos.

Today, Jollibee has more than 760 branches operating in the Philippines. They have

also branched out into international markets. Jollibee has stores in USA, Vietnam, Hong

Kong, Saudi Arabia, Qatar and Brunei. It has been stated by Jollibee that they are firmly

establishing themselves as a growing competitor in the international quick service

industry (Jollibee Foods Corporation, 2014).

1.1 Assess how business missions, visions, objectives, goals and core competencies inform strategic planning.

Mission

The mission statement talks about the purpose of the company’s existence. It also

contains the operations of the company and their audience or market. Strategies can be

formulated from just the mission statement for it provides a framework for strategists to

work upon (Duke University, 2013).

As the company grows, it is possible that their mission statement gets updated

occasionally. This is because a mission statement states the company’s current state.

However, it is important that the mission keeps true to the company as it is updated. It

must also be concise and written well to avoid any miscommunication towards

stakeholders (Duke University, 2013).

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Vision

The vision statement is what the company aspires to become after a certain period of

time. It is a clear description of the company’s desired outcome in the future. It also

serves to inspire employees and executives to perform better. The vision is only

updated or altered when the company has attained it (MacGowan & Sykes, 2014).

The vision and mission must go hand in hand. If not, the employees and executives will

be confused as to what their purpose as a company really is. This may cause lack in

productivity, and brand awareness will not be so spread out. This is true because if the

employees do not understand who they are, what more with the customers. That is why

the vision and mission must always be clearly composed and easily understandable

(MacGowan & Sykes, 2014).

Objectives and Goals

Objectives and goals have been mistaken to be synonymous, but there is a significant

similarity and differences. The goal is broader. It defines what the organization is

exerting itself to accomplish. The goal is accomplished only in the long run for it is too

big to be accomplished quickly. The goal involves the major actions done by the

organization. An example of a goal is that the organization is trying to improve their

revenue by 30%.

On the other hand, objectives are more specific and measurable. It is always concise

and understandable. Usually, objectives have a deadline for its completion because

these are accomplished in a shorter period. An organization’s objective could be

opening two branches in the same city in three months. Therefore, strategists tailor the

necessary strategies to the goals and objectives of the company.

Core Competencies

In 1997, Coyne, Hall and Clifford stated and proposed that "a core competence is a

combination of complementary skills and knowledge bases embedded in a group or

team that results in the ability to execute one or more critical processes to a world class

standard." Core competencies are aggregates of individual capabilities such as skills,

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knowledge and even behaviour. These aggregates are able to generate a sustainable

synergy amongst workers.

These help inform strategic planning by being able to communicate with the people

within the company as to how they should perform. When core competencies are

written out, it will help promote healthy competition in the workplace. Hypothetically, this

will be able to boost productivity and work relations. This is crucial to a strategic plan for

the organization is only as good as its employees.

Overall the mission, vision, objectives, goals and core competencies of a company are

guides and provide a framework for strategists to apply in strategic planning. These give

a strategic direction for strategists to follow and tailor the company’s strategies. If done

correctly, the company must effectively use this plan to reach their desired outcome in

the near future.

M1. If research is done on whether JFC has a different vision, mission, goals and business strategy between its (a) local and (b) global operations.

Jollibee Foods Corporation is known as Jollibee Worldwide Services (JWS)

internationally. Not only is the name different but also the mission and vision. The

mission and vision of JFC is:

Mission: To serve great tasting food, bringing the joy of eating to everyone (Jollibee

Foods Corporation, 2014).

Vision: We strive to become a model corporate citizen by being relevant to the

communities we serve. Our brands are either #1 or #2 in each of our market segments.

It is the vision of JFC to become one of the three largest and most profitable restaurant

companies in the world by 2020 (Jollibee Foods Corporation, 2014).

On the other hand JWS’s mission and vision are the following:

Mission: To provide quality business services at a speed and cost better than

competition, enabling our business partners to achieve global market leadership.

Vision: To be a leading shared services organization creating value to business partners

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through customer focus, cost leadership, and organizational excellence (Jollibee

Worldwide Services, 2014).

Ever since JFC was founded, it has been a local market leader in the country with more

than 760 branches nationwide. This has given them the confidence to branch out

internationally with the name Jollibee Worldwide Services. They have 80 branches in

selected countries such as USA and Saudi Arabia. As stated above, JFC and JWS have

different mission and vision statements.

JFC’s mission is not clear and gives no other meaning as to why they want to serve

great food for everyone to enjoy. JWS’ mission statement is clearly written and

straightforward. They provide quick and inexpensive services that help their partners

become global market leaders. This statement makes their purpose for existence clear

and straightforward unlike JFC’s.

However, their vision statements are closely similar to one another. They have both

stated that they are striving to become one of the best and leading players in their

industry. But stated ways in how they will do so and they are different. JFC’s strategy is

to become relevant to the communities that they are serving, while JWS’s strategy

includes having cost leadership, customer focus and organizational excellence.

Their statements are different for it cannot be the same for both local and international

markets. Jollibee must be able to alter certain statements and strategies when they are

competing internationally. In addition, the company also faces more competitors

internationally; that is why their goals and objectives are different. They have to come

up with more creative and outstanding ideas to become better than their competitors

and rivals.

1.2 Analyse the factors that have to be considered when formulating strategic plans.

The company’s strategic plan is an interpretation of how the company intends to gain a

competitive advantage in line with their mission, vision and core competencies. It shows

how the companies should handle decisions and actions that will be taken in the next

few years since this plan is for long-term (Rousey, 2013).

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The plan guides the company in where they should focus their resources, funds,

operations and priorities. This is to make sure that the stakeholders such as the

employees are working in line with the plan. It is important for the managers to keep this

as a standard for the completion of the plan is solely on their hands (Rousey, 2013).

In the composition of the plan, the company takes into consideration factors that have a

significant impact. These factors come from internal and external environments. Internal

environment is composed of factors housed within the company: human resources,

organizational culture, and management. The external environment is composed factors

that happen outside the company and have no control over: economy, competition and

culture.

Internal Environment:

Human Resources — This is the quality of the company’s workforce. Since the

capabilities, knowledge and experiences have a key role in determining success,

companies pay close attention in recruitment. They see to it that every employee is an

asset to them.

Organizational Culture — The attitudes and personalities of the people within the

organization and how they are handled play an important part in the success of a

company. Negative attitudes and personalities will make execution of the plan more

difficult than it should be because employees with these are prone to being stubborn

and sluggish. However, their positive counterparts make it easier and smoother. In

addition to this, customers will also experience great service due to the willingness of

some employees.

Management — The leadership styles practiced by managers are of great importance.

The managers must find the leadership style that is suitable to the attitudes and

personalities of those under him. It is known that engaging employees in minor

decision-making events. This gives them a sense of trust and accountability from their

superiors, which will strengthen their relationship with one another.

External Environment:

Economy — The economy of the country where the company is or will be operating on

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will dictate certain actions and decisions of a company. The economy dictates the

spending power of the people within the country. If the economy is down, interest rates

go up. This would mean that people would spend less on luxuries and rather spend it on

necessities such as food.

Competition — The rival companies’ performance is taken into consideration because a

company must analyse their actions and see if it is working or not. If so, the company

must formulate ways in doing it better than their competition.

Culture — This is considered because the company tailors their operations to the

culture of the country they are operating in. This is so because if they are to adapt to the

culture, they will be more effective and appealing to the locals of the country.

M2: Given these factors and issues, determine how JFC has aligned its strategic plan to meet its objectives and goals.

JFC aims to be a leader in the quick service industry, and they will reach this faster if

they were to address these factors and issues accordingly. By doing so, JFC will have a

better understanding of what their strategic plan should be executed.

Tony Kitchner was hired by JFC as the Vice President of International Operations. Upon

entering into a new market located in other countries, Kitchner had opened the division

of Franchise Service Managers or FSM. This division focuses on having regular check-

ups on the performance of international branches. The division also addresses any

problems by providing solutions.

The FSM handles the factors arising from the internal environment of the company. JFC

sees to it that project managers of international branches are locals, and the FSM helps

the project managers by assessing their performance and providing help. The FSM and

project managers work together in making the right decisions during the startup process

such as the location of the site.

With the native project managers, the management would know the best style in

handling the employees under him who are locals, as well. Since the managers and

employees are of the same culture as those with the locals, the branch will become

more accommodating towards customers.

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International branches of Jollibee contain unique food items that are only made

available in a particular country. Other food item staples such as the Chickenjoy are

available in most menus around the world. In Brunei, Jollibee has added chicken curry

to their menu due to the heavy Singaporean, Indonesian and Malaysian influence. In

Qatar, the people are meat-lovers, which is why Jollibee added meat wraps with beef or

chicken strips.

By adding these to their menus, Jollibee becomes more appealing towards the

customers, and this is also done due to the tight competition with competitors having

cheaper alternatives and these are more in tune with the local taste buds. Jollibee then

takes the time to research the flavors that appeal to the locals and formulating unique

recipes for local dishes to be added into the menu.

1.3 Evaluate the effectiveness of the techniques used when developing strategic business plans.

The Boston Consulting Group formulated the BCG Matrix or growth-share matrix to help

categorize the many products of a company and helps formulate strategies in what to

do with the categorized products. The products are classified according to their market

growth and share rates. Managing director, Reeves Martin, of Boston Consulting Group

states that the matrix has been a helpful tool for companies to understand their

product’s potential even after 50 years (Arline, 2015).

Market growth rate is the increase in the sales of a company in a certain consumer

group within a given time frame. This means that if sales go up, then demand goes

higher as well. This may go down if the consumers do not like what the company is

offering to them. Therefore, a high market growth rate is good for this indicates an

increase in revenue.

Market share rate is calculated to evaluate the company’s presence in the market, and

they are to compare this to their competitors’. An increase in their market share would

indicate that there is a positive cash flow for the company, and the opposite happens

when there is a decrease. By knowing the market share, a company is able to know

their position in the market as compared to their competitors.

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The BCG Matrix classifies products or organizations into four categories: question

marks, stars, cash cows and dogs.

Question Marks – High Market Growth & Low Market Share

Products in this category are relatively new compared to its competitors. Jollibee’s

question mark is their coke floats. They must carefully analyse this product’s potential

and see if it will prosper in the market to avoid loss. At this point of the product’s life,

Jollibee must decide whether to eliminate and avoid further losses or make additional

investments to maximize potential.

Stars – High Market Growth & Market Share

Stars are the most profitable ones for they are still new in the market, but it has clicked

with what the consumers want. The company spends a great deal of capital to be able

to keep their high market share. Jollibee’s stars are their burgers and noodle dishes.

They have big investments in advertising but are paid off due to the huge demand it

has. Jollibee’s must decide to maintain the status quo by investing more.

Cash Cows – Low Market Growth & High Market Share

Cash cow is another favorable position for a company. When a product is a cash cow, it

is a market leader and generates lots of profit. Jollibee’s cash cow is their Chickenjoy®.

This generates a lot of profit for Jollibee, which is used to invest in stars and question

marks and also to fund R&D. This sells itself with brand recognition, which is why

Jollibee can reduce advertising investments for this product.

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Dogs – Low Market Growth & Market Share

Products that are dogs are the least profitable among the four. These are also known to

be cash traps for there is money trapped within them but does not virtually return

anything. One of Jollibee’s dogs is their roasted chicken. This product was cut off by

Jollibee to avoid any more losses.

The BCG Matrix is a simple but powerful tool in identifying strategies for a company’s

products. It places each product in a grid and strategies are stated clearly for each grid.

An example would be is that Jollibee’s Chickenjoy® is a cash cow—it sells itself. JFC is

suggested to reduce investments in advertising and use the cash surplus to fund the

stars and question marks. The matrix provides an effective strategic direction for

companies.

Developed by Igor Ansoff, the Ansoff’s Matrix shows the risk of growth in certain

strategies that can be used by a company. It helps formulate plans in dealing with the

risks in each quadrant of the matrix. It is to be noted that risk increases as the company

moves to a different quadrant (Morrison, 2009).

Market Penetration

This is the first strategy in the matrix and it contains little risk. With this strategy, Jollibee

sells its existing products to its existing markets. Most companies use this strategy and

stick to it for it is not risky. Jollibee uses this to increase their market share and secure

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their market leadership in the QSR industry in the Philippines. However, saturation is

the risk here and will eventually come. Therefore, Jollibee must formulate new

strategies as well in this state.

Product Development

This strategy involves Jollibee selling new products to existing markets. This is riskier

than market penetration, but not so much if Jollibee understands the demands of their

markets. Jollibee must conduct extensive research for their new products to be effective

and profitable. They will gain profit from these new products if they understand what

their customers want.

Market Development

This is the strategy in which Jollibee sells their existing products to new markets. This is

done by branching out to international waters and planting their flag. This is less risky

for Jollibee because they have existing products that cater to the taste of their

international markets such as their burgers, which Americans love. However, they are

still yet to tap into the deeper flavors and incorporate that into their products. This

strategy has made Jollibee a prominent player in the international QSR industry.

Diversification

This is the riskiest of all for it is when Jollibee sells their new products to new markets.

Jollibee has utilized this when they came into new markets that required new products

for them to be profitable. Such as in the case of their Malaysia branch, Jollibee has

developed chicken curry for it is a popular dish in Malaysia and are loved by the locals.

Companies must analyse and consider all the factors before engaging in this for it can

cause major losses.

Jollibee is known to be a market leader in the Philippines. They are the most profitable

with highest market share and value. They have kept this position for the past few years

and this indicates why they are market leaders. It has been reported that Jollibee

remains to be on top of market share with a whopping 37.6% and this does not include

their other franchises such as Greenwich and Chow King (International, 2015).

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According to a report in Manila Bulletin, Jollibee witnessed an increase of 14.8%

increase in their net income for 2014. This totals their net income at P5.27 billion and

they show no signs of slowing down (Loyola, 2015). These are the facts that indicate

that Jollibee is a market leader in the Philippines and they have a huge potential to be

an international market leader in the coming years.

2.1 Analyse the strategic positioning of a given organisation by carrying out an organizational audit.

An organizational audit is an analysis of the company’s strengths, weaknesses,

opportunities and threats. Jollibee uses organizational audits in order to identify factors

they can improve in. Jollibee may use a SWOT analysis to identify the factors in their

organizational audit.

Strengths

Being in the quick service industry for almost 40 years, Jollibee has trained and

equipped its workers to cater every need. Their branch managers are capable of

handling operations locally and internationally with the help of Kitchner’s FSM. Jollibee

has earned brand recognition and customer loyalty by staying true to their mission to

sell good quality food at lower prices. Jollibee’s products are inexpensive and iconic for

its Filipino taste. They are knowledgeable on what their target market wants and they

effectively provide it.

Weaknesses

Jollibee has some key weaknesses along with its strengths. Their menu has not

changed in the past few years and time would come when their customers would

become restless and unsatisfied. Jollibee must come up with new products that are both

new and refreshing. Another weakness is that they do not understand what their

international markets want—this led them to the closing down of several branches

abroad. They should look into these to prevent failure in investments.

Opportunities

Jollibee has an opportunity in expanding to international waters. However, Jollibee has

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not been successful with this endeavor, but they have millions of profit that should be

used in R&D for them to fully realize and identify what the international markets want.

They have an opportunity to turn this weakness into their strength when the right

investments are placed.

Threats

As Jollibee remains to be a market leader in the QSR industry, more competitors are

coming in to take their place such as McDonald’s. McDonald’s are competing with their

price reductions but they are yet to incorporate the Filipino taste to their food. However,

consumers are divided and profits will decrease. Jollibee has also to compete with the

cheaper alternatives available in other countries. Jollibee has closed many branches

due to this such as their branch in Indonesia. The company is pressured to understand

the taste buds of their other markets to change this threat to an opportunity and

eventually strength.

Product Positioning

This is a key element when formulating a marketing plan. Jollibee uses this process to

influence the way customers think of their products at the top of their heads when

considering on what to eat. Jollibee must think of ways to make their products stand out

among their competitors to dominate their customers’ minds.

Jollibee’s most successful positioned products are the Chickenjoy®, burger steak meals,

and pastas such as the palabok and Jolly Spaghetti. These are what their customers

think of first especially their famous fried chicken. Jollibee has been successful in

positioning in a way that their products are closely associated to fun and happy

memories with the family that took place in Jollibee chains.

Strategic Positioning

The strategic positioning of a company is the way they serve their customers and

compete with other brands. The strategic positioning helps develop a strategy and

involve the choices the company will make to set them on the path to success. These

choices determine the competitiveness model of the company. For Jollibee, their model

is cost leadership. Their products are of inexpensive value as compared to their

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competitors. This being their strength, they must change their weaknesses into

strengths. The understanding of different cultures is both a weakness and threat.

Therefore, they must address the cultures of different countries and tailor new products

in its context. Nonetheless, Jollibee is more than capable in achieving their goals and

objectives, and are expected to in the near future.

2.2 Carry out an environmental audit for a given organisation.

An environmental audit is an analysis of a certain company’s overall performance and

position in the market. It analyzes the position or current state the company’s

compliance with their legal and other requirements (Business Dictionary, 2014). These

audits are accomplished by using third party assessments such as PEST.

Political/Legal

For food establishments such as Jollibee, it must comply with a number of regulations

from the Department of Health. Some of these are the following: every employee within

the establishment must have a health certificated issued by the DOH. Food supplies

must be acquired from suppliers that are approved by local health authorities.

Restaurants are to acquire sanitary permits to operate. In addition, even the premises

must be built in compliance with requirement from the DOH (Department of Health,

1995).

Jollibee complies with all of these requirements to ensure sanitation and safety for their

consumers. These regulations are also present abroad therefore Jollibee must comply

no matter where the branch is located for it would be illegal not to comply.

Economic

The Philippine’s inflation rate is down to 0.8% the lowest it has ever been in 20 years.

With this rate, the price of goods will not increase as fast (Rappler, 2015). Therefore,

more people will be more confident on spending their money on food products such as

Jollibee’s. In addition to this, the minimum wage of the country has increased from four

hundred sixty pesos (P466.00) to four hundred eighty-one pesos (P481.00) for the non-

agricultural sector (Bernal, 2015). However, these rates may be different in other

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countries where Jollibee is operating in. Nonetheless, Jollibee must comply with these

to continue operations.

Social/Cultural

As each day passes, more and more people are becoming busier and on the go. They

invest so much of their time to work; they have little time to eat. This has brought an

increase of customers in fast food restaurants in the country because of the quick and

cheap food, and these people are usually corporate employees. Jollibee takes

advantage of this trend by opening branches near corporations and inside malls—

locally and internationally.

Jollibee’s main focuses in the country are the families because of the close family ties in

the Filipino culture. Jollibee has advertisements with families sharing meals together

with big smiles and happiness, and they have been successful with this market for the

past years. Also, their food is tailored for the Filipinos. Staying true to their taste has

made Jollibee a success in the Philippines.

Internationally, Jollibee must be sensitive to the local taste of the country they operate

in. Which is why they have specific products for every country such as the chicken and

beef wraps for Qatar and Saudi Arabia.

Technological

A rise in Internet usage has given companies the opportunity to reach more people.

Therefore, Jollibee utilized this to their advantage. The company has made their menus

available to public, which they can use for online delivery. Jollibee has earned more

from people who do not have time to go to the store and buy the food. Also with the

Internet, they have increased their brand awareness through online advertising.

Therefore, utilizing this opportunity has proven successful for Jollibee.

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D1: After collecting facts and figures of JFC’s global operations abroad, provide a conclusion or synthesis as to what led to the closing down of its branches abroad.

Jollibee has opened several branches abroad in the past but they have been pushed to

close down a number of branches due to certain reasons. Jollibee has opened

branches in third-world countries and soon closed them down due to the low customer

traffic and abundant presence of cheaper alternatives.

In Singapore, Jollibee shut down their operations due to dissolved relations between

Jollibee and the local manager. There was no cooperation and the local manager forced

Jollibee to revoke the agreement.

In Taiwan, Jollibee experienced low pedestrian traffic after their boom in sales leading

to lower revenues. Jollibee assigned an operations staff to the franchise to maintain

local oversight, but the Taiwan partner took this as a lack of trust in him. Jollibee shut

down operation as soon as the property market was gone and store rent increased.

In Indonesia, competition played a big role in the closing of a Jollibee franchise. They

experienced struggles in operations due to cheaper alternatives made available by

street vendors. There were also struggles between the local staff and the manager

assigned by Jollibee. Jollibee then sold the operation to another partner.

Jollibee must be able to implement a strategy before planting their flag in new countries.

They must understand what their other markets want just like how they understand the

Filipinos. It can be suggested that they continue in what they did in the Philippines but in

the context of a different culture from another country.

2.3 Assess the significance of stakeholder analysis when formulating a new strategy.

When formulating and engaging in a new strategy, the company’s actions can affect all

kinds of people and some of them have a big influence on the strategy. These people

can influence the success of a project or strategy, which is why identifying the people

who can help the company out the most, is necessary. These people are known as key

stakeholders and working with them will increase chances of success.

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There are three steps in conducting a stakeholder analysis. The first step is to identify

the key stakeholders of the strategy. The second is to place these people in the power-

interest grid. Finally, the company must find out what motivates and interest this people

with the strategy.

Key stakeholders can be classified into three groups—capital market, organisational,

product market stakeholders. Identifying the stakeholders of the company’s new project

or strategy is made easier by using these groups. All groups are treated differently from

one another in terms of engaging them.

Capital market stakeholders are the banks and investors. They are the main sources of

the company’s capital hence the name. Banks hold the debts of the company while

investors hold equity. Engaging banks and investors is done by effectively

communicating with them through the use of prospectus containing equity raisings,

investor newsletters and research reports. These materials will give confidence and will

make these stakeholders be engaged and support the new strategy or project

(Activated Logic, 2013).

Organisational stakeholders are the employees, managers and contractors. The

organizational beliefs, goals and objectives must be accurately and effectively

disseminated to these people. These will encourage workers to focus their work in

achieving these and the company can keep these people engaged by having a

stimulated working environment that is productive (Activated Logic, 2013).

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Product market stakeholders involve the government and suppliers. The company must

comply with all the laws and regulations set forth by the government as in the case of

paying taxes. If the company does not follow one law, governments will disallow them to

renew their licenses and other documents, which will stop daily operations. Suppliers

expect from the company that their payments be made on time. An inexpensive supplier

is an advantage to a company. Therefore, if they lose their interest, the company might

settle for someone with materials of higher value. Therefore, the company must keep

these two stakeholders engaged and satisfied because they have the power to control

the operations of a business (Activated Logic, 2013).

For example, Jollibee has identified two key stakeholders, which are their customers

and investors. Both of these are high in power and interest. Therefore they are placed in

the upper right corner of the grid. Customers are solely responsible for Jollibee’s profit.

If Jollibee were to implement new strategies in adding new items to the menu,

customers would be affected the most. On the other hand, strategies must be appealing

to Jollibee’s investors because they can take back their money if they see that the

strategy will not be successful.

It is up to Jollibee to satisfy these stakeholders for they play a big role in the success of

the strategy. Jollibee’s strategy should be appealing to all and must have great sales

forecasts. This deems the stakeholder analysis to be an essential step in formulating a

new strategy. It must be done first to identify the necessary actions to be taken towards

the key stakeholders to get their utmost support for the success of the strategy.

2.4 Present a new strategy for JFC. D2: Outline the different sections of a strategic plan, and explain each briefly, according to your own understanding.

As stated before, more people are becoming busier with their lifestyles. Corporate

workers look for cheap, quick but great tasting food during their short lunch breaks.

Jollibee has some franchises situated near offices, but they can take more advantage of

this by implementing aggressive marketing promotions, which helps position their

products. These promotions can feature busy employees rushing to a nearby Jollibee

chain for their quick and inexpensive meal. The commercial may start out by issuing the

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problem of most food restaurants with their slow service and expensive food. The

employee then thinks of an alternative to this and rushes to Jollibee.

This will help employees like him to be reminded of how Jollibee’s products are the

most convenient, practical and inexpensive. This will cause the products to be at the top

of employees’ heads when considering where to eat for their short lunch breaks.

Therefore product positioning is achieved.

The strategic direction here is for Jollibee to prove to its customers that they are a

market leader in quick service and inexpensive food. By depicting these in the

commercial, their customers will identify Jollibee as quick, inexpensive and delicious,

which is their mission and vision.

Conclusion:

Jollibee continues to be a market leader in the Philippines for almost 40 years and they

show no sign of instability. As they grow stronger and stronger, they become more

capable of opening more branches abroad and being successful. Jollibee’s goal does

not end with their leadership her but being globally recognized as a global market

leader. It can use tools such as SWOT, PEST, BCG and Ansoff’s Matrix to identify

factors that need improvement, new strategies, and the potential risks in certain

investments. Jollibee has great potential in attaining this goal as long as the necessary

actions are taken and feasible strategies are formulated and followed. Soon enough,

Jollibee will become successful internationally as they are here locally.

Bibliography

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Appendix

M3.) Which of these techniques was used by JFC in developing its strategic business plan? How was it effective - or not? Present orally your findings using graphs, charts or figures. Attach your presentation materials in the Appendix