business school berlin potsdam

8/16/2019 Business School Berlin Potsdam

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BUSINESSSCHOOL

BERLIN POTSDAB A V O V A N D E K E E R E

2 I B M 0 4



HOW TO DO BUSINESS WITH

GERMANS

• Lecturer: Michael Bahles

• Germany is decentralized

– Clear

– Structured

– Fixed/strict/direct

• E.g.: Clever engineering ith a German t!uch: S"!da



WHY IMPORTANT TO LEARN ABO

CULTURES

• #$ e.g.: %ailed merger &aimler ' Chrysler

– L!ss !ver ()* +illi!n

– &ue t! management mista"es

• ,$ e.g.: -i"e camaign in China

– -i"e sh!es vs &rag!n -i"e ins

– Big it%all in China &rag!n is 0h!ly1



INTERCULTURAL COMPETENCE

2n!ledge

S"ills

Behavi!r

3ttitudes

4enness 5exi+ility emathyt!lerance %!r am+iguity readiness %!rlearning

6 h e 7 c e

+ e r g M

! d e l

8isi+le

-!n9visi+le



DIFFERENT APPROACHES

• igh9 and l!9 c!ntext cultures

• L! c!ntext:

– C!mmunicati!n: seci@c detailed recise

– >!!rer at dec!ding: uns!"en message +!dy language

• igh c!ntext

– C!mmunicati!n: less direct m!re %!cus !n ;

– M!re sensitive t! n!n9ver+al c!mmunicati!n %eelings !% !thers



The Lews m!"el # R$har" D% Lews Geer& '!(s&e"e # '!(s&e"e"mens!ns



'!ls&$ A**r!a$h+ s,m-!ls an"me&a*h!rs

The $ul&ure ma* # Ern Me

3merica 3merican %!!t+all

Mexic! 6he Mexican @esta

;ussia 6he ;ussian +allet

7taly 6he 7talian !era

Germany 6he German symh!ny

Belgium 6he Belgium lace

;e%. t! a +!!" : -eg!tiate anything ith any!ne

anyhere ar!und the !rld

! t! deal in management:

Germans are confrontational

6rusting: 6as"9+ased

&eciding: C!nsensual

Leading: ierarchical

>ersuading: C!ncet9@rst

Evaluating: &irect negative

C!mmunicati!n: L! c!ntext



CONCLUSION

•

=!r"ing ith the Germans means:#. Be !n timeA

,. 4nly have a sh!rt small tal"

. &eal ith +usiness seri!usly

. Be th!r!ughly reared

). >resent everything in a l!gical structured ay

D. Be aare !% direct uesti!ns and c!mments. &!nt ta"e critiue ers!nal

H. ave a r!%!und argumentati!n Ihave it r!ved$

J. Be %ran" and create trust I+y %acts$

#*.Stay t! y!ur !rd Ithe Germans ta"e everything literally$



ENTREPRENEURIAL HOTSPOT BE

• Lecturer: 3ndreas Braun

• Examles: 6ee"amagne

– Simle 7dea sueezed SCM

– Selling 6ea in a diKerent ay

– 3s chea as !ssi+le

– 4nly !ne s!rt !% 6ea

• 4thers: Mumitz.me E9;!c"it Betahaus &riven!



WHAT IS AN ENTREPRENEUR?

• ate the status u! easily +!red la+eled re+el resist auth!rity @red %r!m !+s

• &e@niti!n entrereneur: 0Creative &estructi!n1

– S!me!ne h! starts a venture n!t +ecause he has t! d! it +ut +ecan !!rtunity.

– 7nn!vati!n N inventi!n O c!mmercializati!n

• >ers!na

– 3ge: O9 *y !ld

– Family: 4nly #P rich !r !!r +ac"gr!und

– Educati!n: J)P Bachel!r degree !r m!re I)P MasterO$



STATE-OF-THE-ART RESEARCH

Entrereneurshi

7nn!vative

management

Small Business

Management



WHY IS BERLIN A HOTSPOT?

• Q!ung e!le ent t! Berlin

– 6! escae 3rmy &uty

• Fact!rs determining the success !n a start9u hu+

#. 6alents

,. 7n%rastructure

. -et!r"

. >u+lic image

). Caital I%unds etc.$



WHAT TOOLS DO ENTREPRENEUR

USE?

#. 6he +rain

,. Business m!del canvas

. Business lan

. Elevat!r itch

). FRc"9u itches/seeches

Q!u learn m!re %r!m %ailures

than %r!m g!!d itches



THE GERMAN ECONOMY AND

POLITICS IN A NUTSHELL

• Lecturer: 2ristin Schilling

• Silic!n Berlin

• Berlin the caital



BERLIN

• Silic!n Berlin

– Gaming e9c!mmerce high9tech @rms

• ,)**O start9us

• Chea

• G!!d in%rastructure

– 6rans!rt etc.

• -et!r"ing events



FACTS AND DATA

• th largest ec!n!my +y n!minal G&>

• neml!yment rate: DDP

• La+!r %!rce: *** ***

• Main ex!rt: Belgium France 2

• Main im!rt: Belgium the -etherlands France

• Ex.: 3udi BM= 8!l"sagen 3ldi 3didas



-ECONOMIC GEOGRAPHY

-INFRASTRUCTURE AND TECHNOLO• )th largest c!nsumer energy

• G!!d 6rans!rtati!n u+

• Engineering science and research

• >!lycentric c!untry

• =est versus S!uth Germany



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